Idea Execution Document for Making the Elevator Pitch

Transcription

1 Idea Execution Document for Making the Elevator Pitch Name: Manish Shamjee id: Mobile number:

2 Unified Ticketing System : Technology revolution Unified Ticketing System for Public Transport Integrated & Secure ticketing systems for various transportations Hassle free & convenient public transport ticketing and Benefits to consumers through a points based mechanism/ loyalty based mechanism for using the Public Transport for commuting. 2

3 Company Profile Team profile Manish Shamjee Over fourteen years of experience in IT-Networking -Pre- Sales, Implementaion, Post Sales Support functions

4 Public Transport Buses/Trams/ State Transport Sub- urban Train Monorail Metro Mumbai Yes Yes Future Future Delhi Yes No Future Yes Kolkata Yes Yes Future Yes Chennai Yes Yes Future Future Hyderabad Yes No Future Future Bangalore Yes No Future Future Ahmedabad Yes No future Future Source : Internet

5 Problems : Public Transport Excessive Operating cost & declining revenue Losses in passenger volume, which also increase private vehicles on road Corruption & fraud Cash transactions Undependable service Smart cards, online ticketing etc (but not an integrated approach) Vending machines are not fully operational Inefficiency On account of Slow modernization the transaction time is very high Legacy transport system and vehicles Routes are not designed to serve poor No record or authentic details about usage of the routes on daily/ monthly/hourly basis

6 Problems : Commuters Lesser encouragement in using Public transport High Stress for Driving vehicles in Metros Long queues for ticketing : Congested : Difficult to get the concession and monthly pass system Need to take multiple tickets for different transport systems : No motivation to use Public transport for customers : No unified system/common window for various transportation systems

7 Product Unified Transport Card (UTC), Integrates various transportation agencies. Swipe m/c's at all stations, buses. Support Available through Call center agents. IVR Support. (Phone) Smart Phones Web Support Roadmaps Corporate based cards Tie ups with 3 rd party transport systems like airlines

8 Solution Approach Single unified Swipe card for all types of public transport Ticketing Multiple swipe machine at bus stands/railway stations (GPRS/3G Connectivity) Swipe machines/smart Phones (blackberry) with transport authorities for ticketing (GPRS/3G Connectivity) Online ticketing for a pair of locations irrespective of different modes of transport system Multiple options of recharging/ticketing the cards Swipe machines at various public places, buses, trains Online Mobile

9 Customer Front End Customer Government: Policy Makers Transport Systems BUS : inter & intracity Train Metro MonoRail Trams Backend Customers Daily Commuters. National Travelers. International Travelers. Group Travelers. Corporate Group Travels./corporate transport systems for employees

10 Value Proposition 1 Ticket for Metro-Bus-Train/Tram Single Day ticket for visiting city commuters. Group Travel Card for Groups/Companies/School. Monthly / Half-Yearly / Annual Validity tickets for daily commuters. Available in Denominations of or up to 10,000 (max cap to be decided) Motivation to end user by providing % discount/point redemptions of using public transport for other government purchases like Elect/water/telecom Minimal deposit for the card Increase in revenue of public transport system which Improves coverage and comfort to end user Online/IVR Support Online/IVR /Retail purchase/recharging Tracking the usage of card for monthly expenditure by providing the online statements Online booking and getting the schedules of all public transport system.

11 Value Proposition (contd.) Benefits to Public Transport Increase in revenue With advent of smart card technology, the people will be motivated to use public transport. people will not mind paying little bit extra for quality service and predictable performance. Gradually improves operating margins Based on volume transactions and route analysis, Transport authorities can expand services to poor and elite class of customer. No-Cash transactions which will reduce fraud, errors and corruption Funds from parking(smart card) can be routed for modernization Lesser manpower required in bus stands/railway stations for ticketing Benefits to Commuters Reduction of Stress levels of driving No Queue for Ticketing/monthly pass system Returns from travelling from public transport Reductions in monthly expenditures : Petrol Expenses Average expenses for the petrol/month for an individual is 5-6k which can be substantially reduced to 2-2.5k/ month Unified Tickets for multiple transport systems l.e. Bus/train/metro/tram etc Other Lesser Boarding Time Faster and cashless transactions Gradually Buses will travel on schedule Waiting at bus stops are lesser Predictable usage of route. By checking online, the number of tickets booked for particular time/route

12 Market Size Source : Internet

13 Competition Existing Solution Swipe/Smart cards : 1.2 Million cards in Mumbai Coupon System for suburbs Monthly pass system How is your solution better than that of the competitor s? No online booking facility No returns to end-customers in terms of discounting for other Government/Essential purchases like electricity/water/ telephones Non reliable : coupon validating and Smart cards machines are not 100% operational No single ticketing for various transport system i.e. Customer needs to buy ticket for each travel. 13

14 Product/Service Delivery & Revenue Smart card can be issued by paying nominal card and Deposit fees from Online Registrations Railway Stations Government Offices Mobile Registrations Distributors Product Pricing & Source of Revenye 25 Rs for the One time Deposit or Card would sold at certain denominations with % margin into it. 2-5% transaction charges from transport authorities 2-5% transaction charges from the end consumer mainly for the upper middle class Or 2-5% Service charge for using online/mobile facility for recharging Supply & maintenance of Smart Phones Supply & maintenance of Swiping Machines 14

15 Other sources of Revenue Advertising on Smart Cards & Website. ( also this will help in marketing) Advertising on IVR ( also this will help in marketing) Advertising on re-charge coupons ( also this will help in marketing) Offering discounts on various partner products.( also this will help in marketing partners) 8/22/14 15

16 Funding Requirements Stage -1 All necessary Government approvals and integration with existing ticketing systems of public transport Costing for Smart Cards : Swiping Machines Web Site and Payment Gateway Integration Outsourced Call centre Data center Estimate : 5m$ (25 Cr INR) Stage -2 More volumes for Smart Cards Swiping Machines Expansion of Outsourced Call centre Costing for the Integration with Mobile Service Provider Disaster Recovery 8/22/14 16

17 Success Stories Oyster smart card by Transport for London Beijing Automated Clearing Centre project The system currently cruises along processing over 2.5 million passenger journeys per day. Since the start of public usage, the system has processed over 740 million passenger journeys, comprising over 3.7 billion usage data transactions. 8/22/14 17