SEO Training To Attract More Clients Welcome to the first of 3 webinars: SEO Basics
Today s agenda: Inbound marketing concepts...
Today s agenda: Inbound marketing concepts... What is SEO & why you should care...
Today s agenda: Inbound marketing concepts... What is SEO & why you should care... Google ranking what it means...
Today s agenda: Inbound marketing concepts... What is SEO & why you should care... Google ranking what it means... The importance of local search...
Today s agenda: Inbound marketing concepts... What is SEO & why you should care... Google ranking what it means... The importance of local search... On-page SEO vs Off-page SEO...
Today s agenda: Inbound marketing concepts... What is SEO & why you should care... Google ranking what it means... The importance of local search... On-page SEO vs Off-page SEO... Some useful SEO tools you can use...
Today s agenda: Inbound marketing concepts... What is SEO & why you should care... Google ranking what it means... The importance of local search... On-page SEO vs Off-page SEO... Some useful SEO tools you can use... Q&A session...
Inbound Marketing Concepts Traditional outbound marketing is interruptive
Inbound Marketing Concepts Traditional outbound marketing is interruptive Consumers can filter out unwanted ads
Inbound Marketing Concepts Traditional outbound marketing is interruptive Consumers can filter out unwanted ads We need to attract prospects to us naturally
Inbound Marketing Concepts Traditional outbound marketing is interruptive Consumers can filter out unwanted ads We need to attract prospects to us naturally Hook onto what people are actually searching for
Inbound Marketing Concepts Traditional outbound marketing is interruptive Consumers can filter out unwanted ads We need to attract prospects to us naturally Hook onto what people are actually searching for Social media is a special form of inbound marketing
Inbound Marketing Concepts Traditional outbound marketing is interruptive Consumers can filter out unwanted ads We need to attract prospects to us naturally Hook onto what people are actually searching for Social media is a special form of inbound marketing Includes peer-to-peer recommendations
Inbound Marketing Concepts Traditional outbound marketing is interruptive Consumers can filter out unwanted ads We need to attract prospects to us naturally Hook onto what people are actually searching for Social media is a special form of inbound marketing Includes peer-to-peer recommendations May include targeted social media advertising
Inbound Marketing Concepts Traditional outbound marketing is interruptive Consumers can filter out unwanted ads We need to attract prospects to us naturally Hook onto what people are actually searching for Social media is a special form of inbound marketing Includes peer-to-peer recommendations May include targeted social media advertising We want to focus on helping people find us through search
What is SEO & Why Should You Care? SEO = Search Engine Optimization
What is SEO & Why Should You Care? SEO = Search Engine Optimization Making web pages search-engine friendly
What is SEO & Why Should You Care? SEO = Search Engine Optimization Making web pages search-engine friendly Providing consumers with valuable content
What is SEO & Why Should You Care? SEO = Search Engine Optimization Making web pages search-engine friendly Providing consumers with valuable content Effective SEO is worth more than any paid ads
What is SEO & Why Should You Care? SEO = Search Engine Optimization Making web pages search-engine friendly Providing consumers with valuable content Effective SEO is worth more than any paid ads Google is the first place most consumers start
Google Ranking What It Means The relative importance of web pages for any given search
Google Ranking What It Means The relative importance of web pages for any given search Google s purpose is to serve quality content
Google Ranking What It Means The relative importance of web pages for any given search Google s purpose is to serve quality content Google ranking is based on popularity and relevance
Google Ranking What It Means The relative importance of web pages for any given search Google s purpose is to serve quality content Google ranking is based on popularity and relevance Ranking in the first 10 should be your SEO goal
Google Ranking What It Means The relative importance of web pages for any given search Google s purpose is to serve quality content Google ranking is based on popularity and relevance Ranking in the first 10 should be your SEO goal Rank is determined by links, relevance & authority
Google Ranking What It Means The relative importance of web pages for any given search Google s purpose is to serve quality content Google ranking is based on popularity and relevance Ranking in the first 10 should be your SEO goal Rank is determined by links, relevance & authority Unique, relevant & useful content attracts links
Google Ranking What It Means The relative importance of web pages for any given search Google s purpose is to serve quality content Google ranking is based on popularity and relevance Ranking in the first 10 should be your SEO goal Rank is determined by links, relevance & authority Unique, relevant & useful content attracts links Become a trusted source of authority
A Look At Page 1 Of Google
The Importance Of Local Search Most photography clients live near your studio
The Importance Of Local Search Most photography clients live near your studio Google is very local-aware
The Importance Of Local Search Most photography clients live near your studio Google is very local-aware Community pages can provide useful links for SEO
The Importance Of Local Search Most photography clients live near your studio Google is very local-aware Community pages can provide useful links for SEO Local search is critical to most small businesses
What Are Keywords? Can be individual words or short phrases
What Are Keywords? Can be individual words or short phrases Each page should be optimized for 5 10 keywords
What Are Keywords? Can be individual words or short phrases Each page should be optimized for 5 10 keywords Single words & common phrases hard to rank for e.g. photographer or wedding photographer
What Are Keywords? Can be individual words or short phrases Each page should be optimized for 5 10 keywords Single words & common phrases hard to rank for e.g. photographer or wedding photographer Adding a location helps tremendously e.g. Chicago wedding photographer
What Are Keywords? Can be individual words or short phrases Each page should be optimized for 5 10 keywords Single words & common phrases hard to rank for e.g. photographer or wedding photographer Adding a location helps tremendously e.g. Chicago wedding photographer Long-tail searches are good targets & signify buying signals
What Is The Long Tail Of Search?
On-Page SEO vs Off-Page SEO On-Page SEO accounts for about 25% of SEO Refers to page content, keywords, internal links
On-Page SEO vs Off-Page SEO On-Page SEO accounts for about 25% of SEO Refers to page content, keywords, internal links Off-Page SEO forms the remaining 75% Refers to links from other websites
Useful SEO Tools Google Webmaster Tools
Useful SEO Tools Google Webmaster Tools Google Analytics
Useful SEO Tools Google Webmaster Tools Google Analytics Google s Free Keyword Tool
Useful SEO Tools Google Webmaster Tools Google Analytics Google s Free Keyword Tool Rank Checker (Firefox extension)
Useful SEO Tools Google Webmaster Tools Google Analytics Google s Free Keyword Tool Rank Checker (Firefox extension) Google Alerts
What s Next? In part two we look at SEO in more detail: - On-Page and Off-Page SEO
Q&A Session To raise your hand to ask a question, press *2 Or, submit your question on the webcast
SEO Training To Attract More Clients Thank You For Attending! SEO Basics