for airlines ReShop ITA Software s Innovative, Automated Reprice/Reissue Feature



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for airlines ReShop TM ITA Software s Innovative, Automated Reprice/Reissue Feature

Automate. Simplify. Increase profitability. ITA Software s ReShop automates what once was a complex, costly and error-prone process. It offers sophisticated shopping capabilities and empowers airline customers to change reservations online for partially flown and wholly unflown tickets. The basic premise: make the online exchange process simple and profitable. Cost-effectively automate the reprice/reissue and voluntary refund processes Guarantee accuracy when computing fares and fees Offer travelers and agents comprehensive reprice/reissue shopping results Automate and improve the application of waiver rules and penalties Simultaneously price and shop multiple passengers and passenger types Reissue a ticket from anywhere and by anyone This innovative new tool, powered by ITA, streamlines the transaction process for us while giving our customers the information they need to make most itinerary changes quickly and easily, with the click of a mouse. Steve Jarvis VP Marketing, Sales, & Customer Experience 1.

2.

Leveraging ITA s ReShop capability enables us to add another level of shopping sophistication to our online shopping engine, making it easier than ever for our customers to get the tickets they want. Along with the added flexibility, we are also able to reduce costs and improve operational efficiencies. Tomasz Kulakowski, Director of Sales and Electronic Commerce Advanced Technology Simplifies the Process Compares new and existing itineraries, automatically recalculating applicable fare differences Reduces interaction times to less than one minute, yielding significant labor savings per reprice/reissue transaction Encourages self-service ticket exchanges by utilizing familiar revenue and award shopping interfaces Handles US/CA and international pricing principles, including multiple currencies Automates the repricing of single or multi-passenger itineraries ReShop Dynamic Waivers Automates the application of waiver rules and penalties Innovative Shopping Functionality Returns a complete set of fully priced and availabilitychecked shopping alternatives Considers an exhaustive range of journeys and itineraries, returning the unique set of tailored solutions that best meet each customer s query (can customize results based on pricing, user preferences, airline business rules, and availability) Offers all the advantages of QPX shopping, including: Upsell, flexible date/calendar, multiple destination/ anywhere shopping, and network selling Comprehensive low fare search capabilities Accurate application of all relevant fare rules, restrictions, taxes, penalties, and fees Allows user to reprice and shop for revenue and award tickets Can price and shop multiple passengers and passenger types, simultaneously Allows airlines to respond immediately to temporary disruptions in service caused by weather or unanticipated ground conditions Dramatically reduces manual errors associated with the calculation and application of waivers Offers a simple user interface that makes it easy for airlines to author waiver rules Dynamically loads waivers within minutes, avoiding the standard ATPCO load times Creates huge time savings for airline agents and eminently more satisfied customers 3.

Flexible Itinerary Changes 4.

The deployment of ITA s ReShop in our call centers has more than met our expectations. Training and transitioning our customer service agents was easy. We ve already seen a huge decrease in the time it takes to manage reissues within the call centers. And a bonus -- we were also able to automate a far greater range of reissue transactions than we could with our previous provider. Kerry Hester, VP Reservations & Customer Service Planning Enhances Revenue Collection Offers improved revenue collection through upselling Automated repricing significantly improves accuracy and efficiency in the collection of both fare differences and fee collections Eliminates revenue leakage caused by inaccurate change fee assessment Multiple Channels and Multiple Users Can be deployed across multiple channels, allowing changes to be made conveniently from websites, kiosks, call centers, mobile applications, and agent desktops Allows reservation and travel agents to reprice and make changes more efficiently and cost-effectively Empowers travelers to change their reservations online and view the cost of alternative itineraries Supports Industry Standards Delivers all public and private fares, fare by rule and constructed fares, and all sales restrictions, including ATPCO Categories 15, 25, and 35 Supports all US/CA and international pricing principles, including Category 31 and 33 pricing logic, to ensure airline repricing and refund rules are followed Uses current fares and historical fares covering two years of history (more upon request) Supports Flexible Architecture Provides industry-leading uptime and scalability Highly configurable and readily customizable Integrates easily with client applications via an XML API 5.

Clear Payment Summary 6.

ITA Software (www.itasoftware.com) is a leading provider of innovative solutions for the travel industry. ITA s QPX, a comprehensive airfare shopping system, is used by leading airlines and travel distributors worldwide including Alaska Airlines, American Airlines, Bing, Continental Airlines, Hotwire, Kayak, Orbitz, Southwest Airlines, TripAdvisor, United Airlines, US Airways, Virgin Atlantic Airways, and others. ITA is now offering a completely new airline passenger reservation system to improve the customer experience. On July 1, 2010, ITA announced a merger agreement to be acquired by Google. ITA was founded by computer scientists from MIT and is headquartered in Cambridge, Mass., USA. Contact ITA s Business Development team today to schedule an online or in-person demo, include ITA Software in your RFI or RFP process, or request additional information. Corporate Headquarters 141 Portland Street Cambridge, MA 02139 USA +1. 617.714.2100 EMEA & India Regional Office Herengracht 124-128 1015 BT Amsterdam The Netherlands David Peller, Regional Vice President - EMEA & India +31 (0)6 4150 8856 Americas Regional Office 10 S. Riverside Plaza Suite 1960 Chicago, IL 60606 USA Tim Fahy, Regional Vice President - Americas +1. 617.714.2570 www.itasoftware.com 2010 ITA Software, Inc. v6.10