A multi-channel development strategy
1. PMU Key facts and figures 2. Video - PMU : the first French betting site 3. PMU s Multi Channel development & strategy 4. Video - PMU App and nomades sites
1. PMU key facts and figures PMU has been marketing bets on horse racing since 1931 June 2010 : opening of the French online market and extension of PMU s on line activity to sports betting and poker Its net result is integrally allocated to Horseracing Associations. In 2011, it increased by more than 10% to 876 million. PMU in 2011 : è è è è è è PMU.fr: the 1st gaming site in France A distribution network of 11.300 outlets thoughout France 10,2 billion turnover, 90% offline 6 million customers + 50 intl partnerships in more than 40 countries An increase of 20% of common pool handle from foreign partners
PMU s partnerships abroad Clients en Masse commune Clients en Masse séparée
2. Video Digital Activities
3a PMU s Multi Channel development strategy 1968 1989 1999
3a PMU s Multi Channel development strategy 1968 1989 1999 2000 q Wap horse racing information service q InteractiveTV betting service (World s Premiere)
3a PMU s Multi Channel development strategy 1968 1989 1999 2000 2003 q Horse betting web site
3a PMU s Multi Channel development strategy 1968 1989 1999 2000 2003 2006 q Mobile betting service
3a PMU s Multi Channel development strategy 1968 1989 1999 2000 2003 2006 2009 q Mobile betting service for smartphones
3a PMU s Multi Channel development 1968 q q q q strategy 1989 1999 2000 2003 2006 2009 2010 Iphone application Sports & Poker on pmu.fr PMU on tablets Enrichment of mobile offer (sports)
3a PMU s Multi Channel development strategy 1968 1989 1999 2000 2003 2006 2009 2010 2012 q Vibrez Foot Iphone Application q Poker Iphone Application
3b PMU s Multi Channel network strategy
3c PMU.fr a multi Screen strategy PMU digital objective : to address all screens
3d pmu.fr key figures 1 st betting site in France with 85% market share A multi devices & multi platform offer 500 000 active customers 100% digital subscription 200 million customer transactions 1,4 billion TO 64% Horse Racing Digital = 13% of PMU Turnover (vs 5% in 2007)
3d PMU.fr evolution Millions Millions 1400 70 1200 1000 800 600 400 200 60 50 40 30 20 10 0 0 2003 2005 2007 2009 201 2006 2007 2008 2009 2010 201 2011 : + 45% 2011 : + 69% 2011 : 13% of PMU Turnover
3e web key figures 31 million unique visitors (2,6 millions/month) 2 billion viewed pages 350.000 active players 2.300 stakes per active 85% punters are web exclusive
3f Nomade Results 77.800 active players (+ 227% /2010) 9 700 accounts opened on mobile (7% on tablets) 840 / y per active (700 / 2010) 1 on-line player out of 6 placed a bet in a mobile (2011) Mobile & Tablets actives 17% % of of online online actives Mobile & Tablets turnover 6.7% of online turnover Active mixity Web Nomade 82% 16% 2%
3g Nomade Traffic Tablette 3% xhtml 10% Tablette 3% xhtml 28% WebKit 69% WebKit 87% Generated Traffic by site Generated Turnover by site XHtml site on featured phones is more adapted to watch info than bettin At Q4 2011 turnover generated by Tablets exceeded the XHtm WebKit XHTML Tablets Total Visits 2011 16,1 Millions 6,5 Millions 0,537 Millions
3h Focus Apps 2011 251 617 downloads all time -launch 05/10 135 655 downloads in 2011 9,7 M visits 30 430 downloads all time -launch 08/10 15 959 downloads in 2011 526 K visits 42 582 downloads all time -Launch 09/11 454 K visits The iphone app is far beyond the apps offer in terms of use and contribution to the turnover Pmu is between 8th and 12th position in Free Sports apps en 2011
3i Nomade punters and their bets Horse racing Nomade punters @ typology 18-25 : 10% 7% 26-34 : 27% 18% 35-45 : 32% 28% >45 : 31% 47% l l : 85% vs 77%@ : 15% vs 23% @ 38% of regular punters (> 9 betted days) 36% of new punters (account created in 2011) l Monthly average stakes: 266 (vs 419 on @) l Average stake per bet: 8.30 (vs 5.1 son @) Types of bets Répartition des types de Paris Hippique Nomades 16% 9% 4% Autres 12% 59% Punters prefer non- complex bets as Simple and Couplé (75% TO).
and Next q Personalize offers and services q Adjust exactly offers and services to punters profile q Use innovations (QR codes, bluetooth, NFC..) q Enter the Digital in the offline network q In near future nomades to replace computers
New Supports Goal : develop the customer s experience with new services and information treatments è è customized real-time applications for broadcast and interactive media A new offer for customers (i.e more statistics, more datas) to optimise their bets Séminaire DM 2-3 & 4 juillet 2012 23
Video
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