Mobility Usage Statistics & Trends Presented by: RapidValue Solutions Date: 11 th August 2014 RapidValue Solutions
Mobile Subscriptions RapidValue Solutions 2
Mobile Subscriptions Total mobile subscriptions in Q1 2014 were around 6.8 billion Global mobile subscription has continued to grow 7% year-on-year Source: Ericsson Mobility Report, June 2014 RapidValue Solutions 3
Source: Ericsson Mobility Report, June 2014 RapidValue Solutions 4
Mobile Penetration Global mobile penetration reached 93% in Q1 2014 Smartphones accounted for 65% of all mobile phones sold in Q12014 Source: Ericsson Mobility Report, June 2014 RapidValue Solutions 5
Mobile Subscription Predictions Total mobile subscriptions are expected to grow from 6.8 billion in Q1 2014 to 9.2 billion by the end of 2019. Total smartphone subscriptions reached 1.9 billion in 2013 and are expected to grow to 5.6 billion in 2019. The number of mobile subscriptions for mobile PCs, tablets and mobile routers is expected to grow from 300 million in 2013 to around 700 million in 2019. Source: Ericsson Mobility Report, June 2014 RapidValue Solutions 6
Mobile/Tablet Operating System Market Stats RapidValue Solutions 7
Global Mobile/Tablet Operating System Market Share Android leads the market share for Mobile/Table market share with 44.62% followed closely by ios at 44.19% as of July 2014. 1 Billion Android users by the end of 2014, Gartner Android ios Java ME Symbian Windows Blackberry Kindle Bada Tizen LG Android 44.62% ios 44.19% Java ME 4.19% Symbian 2.57% Windows 2.50% Blackberry 1.21% Kindle 0.64% Bada 0.03% Tizen 0.03% LG 0.01% Source: Net Market Share RapidValue Solutions 8
Growth of Android Market Share on Mobile/Tablet Source: Net Market Share RapidValue Solutions 9
Decline of ios Market Share on Mobile/Tablet Source: Net Market Share RapidValue Solutions 10
Mobile/Tablet Operating System Market Share in North America ios keeps the largest share of the North American market, 48.3%, it is earnestly tracked by an aggressive Android that close at 45.45% share. (Data August 2014) 60 ios Android BlackBerry OS Windows Phone SymbianOS Others 50 40 30 20 10 0 D E C - 13 J A N - 14 FEB- 14 M A R - 14 A P R - 14 M A Y - 14 J U N - 14 J U L - 14 A U G - 14 Source: Stats.areppim RapidValue Solutions 11
Mobile/Tablet Operating System Market Share in Europe Android has outperformed ios in the European mobile OS market, with a share of 59.67%, against 31.56% for ios. Windows Phone has difficulties justifying its ambitions, with a shy 3.4% share. (Data: August 2014) 70 Android ios BlackBerry OS Windows Phone SymbianOS Series 40 Others 60 50 40 30 20 10 0 D EC-13 JAN-14 FEB-14 MAR-14 A PR-14 MAY-14 JUN-14 JUL-14 A UG-14 Source: Stats.areppim RapidValue Solutions 12
Mobile/Tablet Operating System Market Share in Asia The Asian mobile OS market is led by Android, now with a share of 55.37% and growing at 3% monthly. Series 40 maintains its 2nd rank, achieving a shrinking share of 12.37%. ios has a 10.71% share, while Samsung's and Symbian OS' shares are below 5%. (Data: August 2014) 60 Android SymbianOS Series 40 ios Samsung Windows Phone BlackBerry OS Others 50 40 30 20 10 0 D EC-13 JAN-14 FEB-14 MAR-14 A PR-14 MAY-14 JUN-14 JUL-14 A UG-14 Source: Stats.areppim RapidValue Solutions 13
Mobile Application Usage Stats RapidValue Solutions 14
Mobile Application Usage Statistics Users spend 2 hours and 42 minutes per day on mobile devices as of March 2014. Mobile app usage accounts for 2 hours and 19 minutes of that time spent. Time spent in native apps, 2 hours and 19 minutes in 2014 is up 12 minutes per day (or 9.5%) from last year. Mobile web usage has dropped from 20% of the U.S. consumer s time in 2013 to just 14% or 22 minutes per day Apps Mobile Web 20% 14% 80% 86% 2013 2014 Source: Flurry RapidValue Solutions 15
Mobile Advertisement Statistics Facebook earned 17.5% of the overall mobile ad revenues. Google (including YouTube) earned 49.3% ad revenue. Non-Google, non-facebook apps accounted for 65.3% of time spent but only saw 32% of ad revenues. 70% Ad Spend vs. Time Spent on Mobile 65% 60% 50% 49% 40% 33% 30% 20% 18% 17% 18% 10% 0% Google Facebook Other Apps Time Spent Ad Spend Source: Flurry RapidValue Solutions 16
Enterprise Mobility RapidValue Solutions 17
Enterprise Mobility Facts & Figures 1. 60% of enterprises plan to increase their IT investment in mobile in the next 18 months. Higher than any other IT investment. (Source : Forrester) 2. 102 Billion mobile apps downloaded in 2013 (up 59%) (Source: Gartner) 3. 20% of all tablets will be deployed by enterprises. (Source : Forrester) 4. 65% of enterprises say customer engagement is the number one mobile priority. (Source : Forrester) 5. 45% of mobile cloud services will be SaaS based by 2017. (Source: Gartner) 6. 66% mobile traffic will continue to grow by 66% each year over the next 5 years. (Source: CISCO) 7. 7 of the top 10 mobility apps in the next 12 months are internal facing RapidValue Solutions 18
How Industries are Investing - Mobile initiatives planned for the next 18 months 70 60 50 40 30 20 10 0 Financial Services Retail Transportation/Travel Hospitality Healthcare Manufacturing Source: Kony RapidValue Solutions 19
Trends in Enterprise Mobility 2014 Trend #1: Consistent Multi-channel experience across all touch-points. Trend #2: Web and Mobile are combining Trend #3: Singular investment in development across different channels Trend #4: Managing consistent user experience (UX) across all digital channels Trend #5: Growing need for apps out of the box versus custom builds Trend #6: Enterprises are mobile enabling internal business processes Trend #7: Companies are embracing a SDLC approach Source: Kony RapidValue Solutions 20
Enterprise Mobility Spend 2014 Global Enterprise Mobility market opportunity has been pegged at $140 billion by 2020 EM spend to double from 5% to 10-12% of total IT spend by 2020 Globally CAGR of 15% APAC to show highest growth ~21% CAGR The Education sector is going to be the highest spender on mobile applications worldwide till 2016. 25.00% 20.00% 15.00% 19.30% 17.20% 15.20% 13.10% 12.70% 12.10% 12.00% 11.40% 10.70% 10.00% 9.20% 8.40% 5.00% 0.00% Source: Nasscom RapidValue Solutions
Enterprise Mobility 2014 Market Opportunities by Geography NA and EU market will offer opportunities for the development of enterprise application stores, BYOD and related solutions along with development of apps for smart phones/ tabs. APAC to offer opportunity in developing vertical specific apps and integrated development & integration of EM solutions. Indian market presents plethora of opportunities in App, UI development, Consulting, System Integration and Managed Services. Source: Nasscom RapidValue Solutions 22
About RapidValue RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a large team of experts in mobility consulting and application development, along with experience delivering global mobility projects, we offer a range of mobility services across industry verticals. RapidValue delivers its services to the world s top brands and Fortune 1000 companies, and has offices in the United States and India. www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog +1-877-643-1850 contactus@rapidvaluesolutions.com Disclaimer: This document contains information that is confidential and proprietary to RapidValue Solutions Inc. No part of it may be used, circulated, quoted, or reproduced for distribution outside RapidValue. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful. RapidValue Solutions 23