Telecoms: Migration to audit consulting strategy management integration implementation support Author Jonathan Sharp Sales & Marketing Director Britannic Technologies
Telecoms: Migration to Realise the benefits of todays technology and the power of the cloud Our industry has gone through significant change recently with the introduction of IP, virtualisation and now agile and adaptive cloud infrastructure, hosted applications and managed service models. 46% of UK organisations are looking to reduce overall operating costs by consolidating IT. As technology change has accelerated, costs have reduced and availability has increased in a time where business leaders are looking for increased innovation, agility and differentiation to stand out from the crowd. The consumerisation of IT and the always on culture has created a highly charged environment - where nothing is impossible! Choice is the new watch word Users are demanding choice in how they access systems, where they work, when they work and what tools they use for their job BYOD is fast becoming the norm and the expectation. Consolidation of IT systems is cited as a top 3 priority for 75% of CIOs across Europe. Evolution Page 1 Over the last two decades we have seen the migration of telecoms from Analogue to Digital and more latterly to IP and SIP. Alongside this infrastructure change there has been a change in operational ownership.
Telecoms: Migration to As telecoms has moved to the IT network (LAN & WAN), naturally the management, responsibility and control has moved into the IT domain. As IT inherited the responsibility for telecoms the pace of change over ICT has also increased, with the development of new technologies and new models emerging through cloud computing. 60% of enterprises will adopt cloud solutions by 2013. Source: Gartner: Top 10 emerging infrastructure trends IT professionals find themselves managing a mix of legacy services, software applications, hardware and suppliers, whilst still trying to meet the new demands of the business, from users and customers alike. The new generation expect a perpetual, borderless access environment that embraces new requirements, such as social media, and access for personal devices to their network. Over the next three years, enterprise cloud strategies will be impacted by hybrid cloud computing, cloud brokerage and expanded delivery models. The Challenge New technologies and the process of convergence has increased network demand, bottlenecks and downtime. 40% of IT departments are spending 10-30% of their time reacting to downtime, thus creating a real paradox between achieving the significant benefits of convergence, consolidation and centralisation whilst meeting the demands of availability and resilience. The growing smartphone & tablet base is forcing a reassessment of the client platform and IT best practices to support it. The big question emerging for any CIO today is how can I predict and understand the impact of change and load on the network and then manage accordingly to align with the demands of the business? Page 2
Telecoms: Migration to Compared with traditional telephony solutions, hosted VOIP could save you as much as 50 70% overall. New World Communications This new world of communications includes the virtualisation of telephony applications via cloud computing, SaaS and voice services both over DSL and SIP trunking. The model below depicts a converged communications environment that mirrors the virtualisation of IT infrastructure and growth in data centre hosting. It supports a strategy of delivering enterprise telephony from a central resilient core to edge locations via next generation networks. Get true flexibility we can scale services up and down to meet evolving business requirements. All of the intelligence and call handling is stored in a highly resilient and available UK data centre environment, which is fully managed and redundant. Page 3 New applications and services are then provided more cost effectively and faster, as and when required across the organisation with greater efficiency, flexibility and scalability. Virtualisation of voice enhances resilience with the introduction of systems which can be housed either in office locations, at data centres, or a combination of both, providing inbuilt resilience in the network for servicing the organisation as a whole for telephony.
Voice centralisation and virtualisation Voice centralisation and virtualisation will rationalise dispersed hardware, licensing and system management and will also enable new applications and services as required in the future. Greater control and resilience built into the core fabric of the solution design will give the added benefit of being able to share resources and services across the organisation through true enterprise pooled licenses and applications. Telecoms: Migration to Hosted telephony is fully monitored, managed and kept up to date. No need for internal IT resource for support and management. Gain access to facilities/ bandwidth options that may not normally be Incorporating Branch Offices This model can be easily extended to all locations across an enterprise over time; reducing management overhead, releasing direct costs and enhancing resilience. This strategy is particularly effective to incorporate branch offices into a single telephony platform without any need for local hardware, delivering voice services over standard DSL or Ethernet connections. Existing WANs can be integrated into the model through interconnections into the core, providing a migration strategy. New offices can be easily added via predefined templates, enabling organic growth, or enabling a merger and acquisition strategy. Centralising telephony means services can be enabled to the edge without new telephone hardware. Licenses are managed and deployed centrally and allocated across the network as required. physically or financially feasible. We have multiple data centres within the UK both inside and outside the M25, all with Tier3+ facilities and connectivity to most providers. Page 4
Telecoms: Migration to Rationalise dispersed hardware, licensing and system management by centralising voice. Incorporate branch offices into a single telephony platform without local hardware. You can rapidly deploy targeted applications to the right people, at the right time and in the right way You can easily budget for adding new users, features and locations with a high degree of predictability You can support choice of device and demand for BYOD You can manage security policies and access based upon user, device and location You can align your IT resources to meet user, customer and business expectations - with a clear return on investment You have confidence that your technology is resilient supporting Business Continuity requirements You have full visibility, reporting and control across your enterprise and systems Imagine no more that world is here today A SIP exchange reduces costs associated with ISDN technology. Page 5 By moving existing applications and services into cloud environments and managed service models you can scale your technology to meet the needs of your business, reducing your supply chain and associated finger pointing and complexity. By working with us you will be in partnership with someone who will take ownership of technology change and management, a partner who has the skills, experience, innovation, vision and capabilities to help you achieve your goals and objectives, allowing you to put your focus into running your business and adding value without unnecessary distractions.
We have the technology, skills, experience and partnerships to make this new world a reality. We want to continue to live up to our reputation established over our 28 years in business, a reputation of innovation and high quality service. Telecoms: Migration to We believe that technology does not have to be confusing or complicated. We recognise the pressures that you are under in meeting the needs of your users, your business and your customers and we recognise that there is no one size fits all. Our job is to work with you, sharing our combined experience and capabilities to deliver solutions to meet your specific needs and requirements. Our objectives: Visibility Rationalisation Let us prove it You have our total commitment, drive and passion to work with you in partnership, to help you, your teams and your organisation move your technology systems and platforms forward. Standardisation Optimisation Together we will deliver world class systems and realise the many benefits available from todays technology and the power of the cloud. Our process: Assess Visualise Audit Analyse Create Build Manage Page 6
AUDIT CONSULTING STRATEGY MANAGEMENT INTEGRATION IMPLEMENTATION SUPPORT Britannic Technologies are award winning specialists in IP communications, systems integration and managed services with nearly three decades worth of experience. Our mission is to work in partnership with our customers, ensuring that our technology and services accurately support their business requirements, internal communications and customer expectations. Our approach will enable customers to profit from integrated communication technology - maximising efficiency, achieving substantial cost savings and planning for the future with confidence. Don t just take our word for it... Over the past 3 months we have been working closely with our partners Britannic, introducing a new telephone system, transferring from our existing on premise equipment to a cloud based system. This migration has been a complete success and throughout the process we have had no downtime. The new set up offers great new facilities, integrates our mobile phones into the system, accommodates flexible and home working as well as conference calls. The system is now fully managed by Britannic themselves so we have also significantly reduced our business overheads. Working with our team to understand our needs going forward the project planning was first class. We found that Britannic were able to talk on our level without all the technical jargon. The implementation was divided into manageable pieces of work to minimise interruption and executed on time and to budget. We are now operating a class leading communications system in the cloud, successfully connecting our 8 offices and 340 workforce to each other and our customers - thank you Britannic." Duncan Gray, Operations Director, Kent Messenger Group Britannic Technologies Britannic House Merrow Business Park Guildford, Surrey GU4 7WA 0845 050 1000 www.btlnet.co.uk