e-bug in Belgium e-bug in Belgium Implementation plan and perspectives Implementation Difficulties Supports Future implementation Conclusion



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e-bug in Belgium plan and perspectives Herman Goossens Stijn De Corte Niels Adriaenssens Review e-bug in Belgium Translation: pack and website Promotion Endorsement Printing Difficulties Supports Future implementation Conclusion 1

Review Reviewer: Els Grieten University of Antwerp. Sciences communicator. Overall review. Adaptation to Belgian school system. Networks. Translation: pack and website Three official languages: Flemish, French, German. E-bug available in Flemish and French. Flemish translation done in Belgium. French translation regained from France. Special thank you to France! Reviewed and adjusted to Belgian standards. 2

E-BUG WWW.E-BUG.EU Gratis onderwijspakket over allerhande gezondhe idsthem a s: nuttige en sch adelijke microben, hygiëne, antibiotica-e n geneesmid delengeb ruik, infectie s, Voor scho lieren van 9 tot 11 jaar e n van 14 to t 16 jaar. Lin k met de ei ndte rmen. Het pakket bestaat u it e en gedrukte syl labus voor de lee rkrachten, ond ersteu nd door ee n website met alle l esm ateriaal en extra oefeninge n en spel letjes. Vanaf scho oljaar 2009-2010 wordt h et pakket gratis verde eld over all e Belgische scholen. MEER INFO? www.e-bug.eu Niels.Adriaenssens@ua.ac.be Stijn.DeCorte@health.fgov.be Translation: pack and website Different phases: - Translation Flemish pack (April 09). - Translation French pack (June 09). - Review by Flemish and French-speaking Ministries of Education (curriculum service) and a former school teacher (April June 09). - Links with regional curriculum available. - Website available (Sept. 09). Promotion Teachers fairs and science fairs (2008). Links in packs to related websites and vice versa. Information letter to all primary and secondary schools (August 09). Teachers magazines and websites (ongoing). Science teachers networks (ongoing). 3

Endorsement Use of logo Ministry of Public health. Ministries of Education: Flemish, French-speaking, Germanspeaking. Endorsement letter French community OK. Letter Flemish community delayed, due to regional elections and change of Minister of Education in June. Project supported by BAPCOC and UNICEF Belgium. Printing Finished 1st of September. - Junior Flemish : 4.800 copies - Junior French : 5.400 copies - Senior Flemish : 1.600 copies - Senior French : 1.300 copies Estimated total (excl. postage costs) 19.000 4

Difficulties - Complicated political and linguistic situation Result: Overall delay translation, endorsement, etc. - Delay availability final English packs Result: Delay translation, printing, etc. - Delay website and games Result: Delay translation and website launch. Result: Difficult to promote packs without the website. Supports - Concerted action health authorities and academia - Supervision and funding by BAPCOC and integration in BAPCOC strategy. - Political support: FPS public health, Ministries of public health and education. - Support Unicef Belgium / hand wash campaign. 5

Future implementation - All Belgian primary and secondary schools receive a free printed copy. - Continue promotion of packs : ( Klasse, Prof, Huisarts Nu, teacher colleges, several websites, ). - Still obtain endorsement letters from the Minister of public health and Flemish Minister of Education. Future implementation - Start of preparations European Antibiotic Awareness Day and national campaign. - The antibiotics campaign messages and e-bug messages will be combined into new one poster campaign (advertising company). - 18th Nov. 2009: press conference national antibiotics campaign + EAAD + e-bug launch meeting. 6

Conclusion Distribution of over 13.000 free copies in Belgium + Further promotion of e-bug website = Maximum possible coverage of over 1.5 million students *15% of total population Conclusion By linking the European Antibiotic Awareness Day, the Belgian national antibiotic campaign and e-bug, the coverage can be expanded even more! 7

Thank you! 8