Compuware dynatrace Enterprise The availability and performance of your applications matter especially in the eyes of your end users. Poor performance causes end-user frustration and abandonment, reduced revenues, increased costs and a tarnished brand. Research indicates that a one-second increase in application response time can have damaging results, such as: 11 percent fewer page views 7 percent fewer conversions Compuware APM is the first solution that unifies realuser and active [synthetic] monitoring to automatically correlate traffic volume, data center and end-user response time, providing instant visibility into how many users and page views are impacted by internal and external performance issues. Tony Baer, Senior Analyst, Ovum 16 percent reduction in customer satisfaction. 1 And the cost of downtime is daunting: While downtime costs vary dramatically, most cluster around $60,000 per hour with 13 percent at more than $100,000 per hour. But EMA has seen environments where downtime costs based on financial transaction lost was $1 million dollars a minute! 2 In contrast, optimizing application performance results in a real payoff. Customers using dynatrace Enterprise have realized: 90 percent faster business transactions 45 percent reduction in downtime 95 percent reduction in time for problem identification With dynatrace Enterprise, you can optimize performance and availability for all your applications and ensure they work across all users, browsers, devices, geographies, networks and application infrastructures. With this first mile to last mile solution, you can rapidly identify performance issues, prioritize problems based on business impact, isolate the root cause and diagnose problems down to the most granular-level from the Java method on the app server to the JavaScript on the browser. More than 4,000 customers worldwide, ranging from small companies to large enterprises, use dynatrace Enterprise to increase revenue, build brand loyalty and decrease costs. $475,000 per year reduction in SAP license costs 20 percent greater productivity. 1
WHY Compuware dynatrace Enterprise Increase revenue and reduce costs through a superior end-user experience Optimize performance and availability for web, non-web, cloud-based, streaming and mobile applications. Ensure applications work across all users, browsers, devices, geographies, networks and application infrastructures. Protect business results and brand reputation by avoiding end-user frustration and abandonment. Eliminate blind spots across the entire application delivery chain to accelerate problem resolution Proactively detect application performance issues from the end-user perspective and prioritize them based on business impact. Rapidly identify the root cause of poor end-user experience, whether it is in application code, data center infrastructure, network, third-party provider, a cloud service, the Internet, a browser or device. Compuware APM is currently unmatched in its ability to bring together insight from both inside and outside the firewall. Compuware s enhanced capabilities via dynatrace look surgically precise from both a technical and a competitive perspective. The acquisition should meaningfully strengthen Compuware. Dennis Drogseth, Vice President, EMA It would seem to be a statement of fact rather than opinion that, at present, no vendor can equal Compuware in well-integrated capabilities for monitoring application performance both inside and outside the firewall. Enterprise Management Associates Diagnose down to the most granular level. Rapid time to value Easily leverage third-party performance data and correlate with data from Compuware Gomez to provide a unified view of application performance. Deliver role-specific dashboards that enable analysis of performance problems, including deviations from baselines, business impact and root-cause analysis. Achieve rapid results by deploying via on-premises, SaaS, cloud or a hybrid delivery model. Make smart technology investments and manage service providers effectively Help prioritize and select technology investments such as content delivery networks (CDNs), WAN, public and private cloud, virtualization and infrastructure, and optimize their performance. Ensure service level agreement compliance. 2
The Challenges of the Application Delivery Chain Delivering web, non-web, mobile, streaming and cloud-based applications to customers or employees today involves a complex set of services and multiple layers referred to as the application delivery chain. Your users transactions travel an intricate chain starting from the end user s perspective with an array of browsers and devices, and then traversing the Internet, cloud services, mobile or third-party providers and your corporate WAN, all the way to your multi-tier data center. Compuware APM proactively detects, prioritizes and accelerates resolution of problems across the entire application delivery chain. 3
KEY CAPabilities and features Optimize application availability and performance across the entire application delivery chain from the first mile (your data center) to the last mile (your end users) with dynatrace Enterprise solutions. Unified Role-Specific Dashboards and Reports dynatrace Enterprise provides dashboards and reports for line of business managers, IT operations and management, and application development/qa engineers to ensure they receive the right information at the right time to make informed decisions. Dashboards correlate information from across the entire application delivery chain, including real-user and synthetic monitoring data from Gomez On-Premises, SaaS solutions, dynatrace and third-party data (performance, financial or business). These dashboards enable deep-dive analysis of performance problems including deviations from baselines, as well as business impact and root-cause analysis. With dynatrace, that analysis extends to the codelevel to accelerate problem identification and resolution. REAL-USER MONITORING dynatrace Enterprise offers multiple forms of Real-User Monitoring (RUM) solutions browser, mobile and data center to capture every dimension of performance from the eyes of your end users and fully understand how they are impacted. dynatrace User Experience Management (UEM): Compuware dynatrace provides the industry s only transaction-pure, end-to-end UEM system that supports the full application life cycle production, test and development. For the first time, understand and manage real-user experience from a browser-click, through the web and application tiers, to the database, and back for all users, all transactions 24/7. dynatrace Data Center Real-User Monitoring (DC RUM): DC RUM is an agentless, network-based monitoring solution delivering rapid fault domain isolation of application performance issues in simple and complex environments. It is built for web and non-web applications and finds problems across multiple data center tiers and infrastructure components in physical and virtualized environments. Synthetic Monitoring Compuware dynatrace Synthetic Monitoring Enterprise measures the response times for critical business applications against established thresholds using robot workstations that execute synthetic, scripted transactions. These agents simulate user activity so issues are discovered and fixed before they degrade your end-user experience. With dynatrace Enterprise Synthetic Monitoring, you can: test the performance of web and non-web transactions across your enterprise detect performance degradations during periods of low or no usage repair issues quickly and reduce service desk calls remedy application issues quickly via drill downs to the code level of applications monitor web and non-web transactions on a production scale across many environments review session playbacks to identify errors accelerate time to market with testing in pre-production. Business Service dynatrace Business Service (BSM) provides a business-centric view of application performance to help you effectively manage the prioritization of business impact or the cost of the poor quality of application. Model: Builds a transaction and service model based on the performance data gathered by Gomez and from third-party monitoring, CMDB and application dependency mapping products. The service model measures the quality of service delivered to the business and, most importantly, the impact of any performance issues. 4
Key Capabilities and Features, cont. Global Business Calendar: Establishes different graded priorities or levels of importance for events occurring at various times of the day, days of the week or months of the year, as well as different time zones that may share some services or infrastructure that is shared between multiple applications. Third-party Data Correlation: Integrates data into the business service model from multiple sources, including data gathered by Gomez and third-party products and delivers a unified view of application performance. Deep-dive Infrastructure and Component dynatrace Enterprise provides deep-dive diagnostics to rapidly identify the root cause of an issue, down to the most granular level, and resolve it. Whether the performance problem is in a network, a Java or.net method call, a virtual infrastructure, an ISP, a CDN, a cloud provider or a browser or mobile device, our solution provides the most actionable deep-dive diagnostics to speed the resolution of a problem. With dynatrace PurePath Technology, production test and development now have a common tool for fault isolation so application performance problems are solved quickly. dynatrace Enterprise starts from the perspective of the end user and follows the transaction across every tier of the application, such as web and application servers, databases, middleware, mainframe and inter-component (JVMs or CLRs) actions of targeted applications. IT teams can proactively prioritize and identify where performance problems reside, whether in bandwidth contention, latency or server response time, and effectively troubleshoot complex application performance problems quickly. dynatrace Deep Transaction Management: dynatrace provides deep application insight into the experience and behavior of all users, from any device, for all transactions, 24/7, from end to end, down to the line of code for production operators and business owners. This makes triage easier and more accurate, and information passed to colleagues is far more valuable. Monitor 100 percent of the business transactions, 24/7, through all of the tiers in your application infrastructure. Immediately pinpoint any performance problems that may impact application performance and user satisfaction. View your runtime application topology and dependencies complete with transaction and service details via Transaction Flow and UML Sequence Diagrams. Start fast with zero configuration, zero deployment and smart technology. Multi-tier monitoring: Measures and correlates tier-to-tier network performance data for multi-tier applications. Drill down to identify the problematic tier in the data center or the specific Java or.net method. Network monitoring: Passively monitors application flows on the network to analyze performance, availability and the health of the network and its impact on application performance. 5
WEB, NON-WEB, MOBILE, STREAMING AND CLOUD-BASED APPLICATION SUPPORT dynatrace Enterprise provides organizations the ability to optimize performance and functionality for all applications, including web, non-web, mobile, streaming and cloudbased applications. This ensures employees using internal enterprise applications on a WAN, customers accessing e-commerce web sites or anyone using any commercial browser or mobile device will enjoy optimal application performance. Our solution accelerates identification, diagnosis and resolution of issues occurring on any Internet application including web, cloud-based, RIA (e.g., Flash, AJAX), mobile, SMS and native applications and supports all major streaming and multi-media formats and internal enterprise applications such as Windows client-server, Citrixbased applications, packaged applications (e.g., SAP, Oracle forms, Siebel, Cerner Millennium) and internally developed custom applications. At AutoTrader.com, we re committed to ensuring top performance for our customers, and we use Compuware APM to achieve that goal. We can gauge responsiveness from inside our enterprise and track performance and availability from our customers point of view, wherever they are on the Internet. Cliff Goolsby, Senior Director, Information Architecture Engineering and Systems Assurance, AutoTrader.com This redefines application performance management. Compuware now has a capability not matched by any of its rivals, and the timing is auspicious given growing enterprise interest in use of the cloud, especially for SaaS-based applications. Ovum Compuware APM is now a power solution that provides unique features: It has the breadth of large APM vendors, covers all bases of monitoring (end user, infrastructures, applications), brings the vision from the external and mobile user and finally has an up-to-date tracing and Java and.net monitoring solution. Forrester Research, Inc. 6
What Makes Compuware dynatrace Enterprise Unique ELIMINATES BLIND SPOTS ACROSS THE ENTIRE APPLICATION DELIVERY CHAIN FROM THE FIRST MILE TO THE LAST MILE Most comprehensive and accurate application performance and infrastructure instrumentation across the entire application delivery chain: from any device, browser or application, across the Internet or a corporate WAN, across third-party and cloud providers to the complex infrastructure inside data centers Only fully integrated synthetic and real-user APM solution THE BROADEST APPLICATION, BROWSER, DEVICE AND GEOGRAPHIC SUPPORT Only integrated solution that supports all applications: web, non-web, mobile, streaming and cloud-based Most accurate client-side metrics for all browsers, AJAX and RIAs Largest global performance testing network of more than 150,000 locations THE MOST ACTIONABLE AND COMPREHENSIVE DEEP-DIVE DIAGNOSTICS dynatrace Enterprise analyzes transactions down to the most granular level (e.g., from JavaScript on a web page to the Java method call on the application server). FASTEST TIME TO VALUE Performance-driven service model enables role-specific dashboards that can leverage third-party performance data. Deploy the only first mile to last mile solution onpremise, SaaS, cloud or a hybrid delivery model. Our SaaS delivery model enables rapid results and payback and can be operational within hours. UNIFY YOUR APPLICATION PERFORMANCE LIFE CYCLE Trace all your transactions, all of the time, even in production. Capture details about any issue in real time. Which user had the problem? What were they doing? What code path did the transaction take? What tiers did it traverse? And more. Eliminate the need to reproduce problems. The patented dynatrace PurePath Technology captures timing and code-level context for all transactions. With exact, deep, atomic-level detail, dynatrace allows for more accurate reporting, granular business transaction grouping, precise SLA management and the fastest path to root cause on the market. Rapidly isolate root causes in context with the end-user experience. Prioritize and rapidly resolve problems based on business impact. Compuware dynatrace Enterprise dynatrace Enterprise solutions address the critical business needs for business managers and IT operations and management personnel, for any type of application, including enterprise applications accessed by employees, e-commerce web sites visited by customers, or applications running on mobile devices. Our solution is the only one that integrates multiple forms of synthetic and real-user monitoring, providing you the flexibility to choose the best options to match your business needs and application types. dynatrace Enterprise and real-user monitoring provides coverage at any location across the entire application delivery chain to ensure you are measuring performance directly from your end user s perspective. It also provides flexible deployment options on-premises, SaaS or a hybrid delivery model and correlates Gomez and third-party performance data into a single, integrated platform to deliver a unified view of application performance (see chart on following page). 7
Compuware dynatrace Enterprise has the right solution to address your business needs for all of your applications Business Needs Web non-web Mobile Streaming Cloud End-User Experience Measure user experience across all browsers, platforms and locations. Isolate availability and performance problems. Compare performance to competitors and industry leaders. Business Impact Measure internal and external SLAs. Determine enduser satisfaction, abandonment and conversion rates. Prioritize problems based on business and user impact. Root Cause Rapidly isolate and diagnose problems outside the firewall. Rapidly isolate and diagnose problems inside the firewall. Use baseline and trending analysis to predict performance issues. (publicly accessible HTTP/S apps and sites) RUM - Data Center (SAP, Oracle Forms, Cerner, etc.) Private Enterprise Private Enterprise (mobile web sites and native mobile apps) RUM Mobile - Mobile RUM Mobile Mobile (Quicktime, Flash, ASF) Streaming Streaming (IaaS, PaaS, SaaS) Benchmarks Benchmarks CloudSleuth Browser RUM - Data Center dynatrace PurePath Technology Server/Network Monitoring dynatrace PurePath Technology RUM- Data Center Private Enterprise Server/Network Monitoring RUM Mobile Mobile RUM Mobile RUM Mobile RUM Mobile Mobile RUM - Data Center dynatrace PurePath Technology Server/Network Monitoring dynatrace PurePath Technology Streaming Streaming Browser dynatrace PurePath Technology dynatrace PurePath Technology 8
Complete Application Delivery Chain Coverage Compuware APM eliminates blind spots across the entire application delivery chain with a solution at every logical and physical layer: from any device, browser or application, across the Internet or a corporate WAN, across third-party and cloud providers, to the complex infrastructure inside data centers. Compuware APM is the only fully integrated synthetic and real-user monitoring solution with the most comprehensive and accurate application performance and infrastructure instrumentation. This first mile to last mile solution is driven by measuring the end-user experience the most important part of APM so you can find and diagnose problems down to the most granular level and fix the largest number of issues to ensure optimal performance, availability and quality. Compuware APM detects problems across the entire application delivery chain by measuring the end-user experience from every logical and physical layer. 9
The Compuware APM platform: A single integrated APM solution used to optimize the performance and availability of web, nonweb, mobile, streaming and cloud applications. When to use Compuware dynatrace Monitoring Companies use Compuware dynatrace Enterprise to solve problems across many different projects: Cloud Computing Will our apps perform reliably? Are our providers delivering service as promised? Mobile Initiatives Will our mobile offering work optimally on a variety of devices? Launching and Managing Web Applications Will it work properly on all browsers and scale under real-world load? Is our performance helping or hurting our SEO? Launching and Managing Enterprise Applications How do I ensure the performance of business-critical apps like SAP, Oracle, Exchange, etc? Virtualization Will our apps perform as well or better after virtualization? Data Center Consolidation Will our apps perform as well or better after consolidation? SLA Management Are our third-party providers delivering? CDN Selection and Optimization Do we have the right vendor? Is the service optimized? Are we getting what we re paying for? WAN Optimization Will the network be optimized with no performance degradations for all users or my business-critical applications? Infrastructure Changes Will our apps perform as well or better after changes? About Compuware APM Compuware APM is the industry s leading solution for optimizing the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience, Compuware APM provides the market s only unified APM coverage across the entire application delivery chain from the edge of the Internet through the cloud to the data center. Compuware APM helps customers deliver proactive problem resolution for greater customer satisfaction, accelerate time-to-market for new application functionality and reduce application management costs through smarter analytics and advanced APM automation. With more than 4,000 APM customers worldwide, Compuware is recognized as a leader in the Magic Quadrant for Application Performance Monitoring report. Learn more about Compuware s leadership in the APM market at: compuware.com/apm 10
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