CURRICULUM VITAE ESTHER ROZENDAAL Esther Rozendaal Senior Assistant Professor Radboud University Nijmegen Faculty of Social Sciences Communication Science P.O. Box 9104 6500 HE Nijmegen, the Netherlands Tel: +31 (0)24 3612763 E-mail: E.Rozendaal@maw.ru.nl Me on Linkedin: http://nl.linkedin.com/pub/esther-rozendaal/25/208/403 Me on Twitter: @bitescience ; @estherrozendaal Me on Google Scholar: http://scholar.google.nl/citations?user=ezkjryeaaaaj EMPLOYMENT Sept. 2012 present Sept. 2010 present Sept. 2006 Sept. 2010 Senior Assistant Professor [UD1] Communication Science, Radboud University Nijmegen Postdoctoral researcher The Amsterdam School of Communication Research ASCoR, University of Amsterdam Project: The commercialized media environment: Content, processes, and consequences for children and adolescents. Project funded by the Dutch National Science Foundation (NWO) Primary investigator: Moniek Buijzen Ph.D. Candidate The Amsterdam School of Communication Research ASCoR, University of Amsterdam EDUCATION 2011 Ph.D. Amsterdam School of Communication Research University of Amsterdam Dissertation: Advertising literacy and children s susceptibility to advertising Curriculum Vitae Esther Rozendaal March 13 1
Promotor: Patti M. Valkenburg Copromotor: Moniek Buijzen 2011 Basis Kwalificatie Onderwijs (BKO) Centrum voor Nascholing, Amsterdam 2006 MSc Social Psychology Faculty of Social and Behavioural Sciences University of Tilburg Thesis: Sex, Girls & Rock n Roll: A study about the influence of sexuality in music videos 2004 2005 Preparation year for admission into the Master s Degree programme Social Psychology. Courses: Functional Psychology, Brains and Behaviour, Developmental Psychology, Personality Psychology, Social Psychology, Psychopathology, Consumer Behaviour, Psychological Market Research, Psychological Economics. 2004 MSc Business Economics (doctorandus degree) Erasmus School of Economics Erasmus University Rotterdam Thesis: Het klaslokaal als marketingkanaal: Een onderzoek naar de acceptatie van schoolsponsoring in het basisonderwijs. 1993 1999 VWO, Develsteincollege, Zwijndrecht TEACHING AND SUPERVISION Oct. 2012 present Sept. 2012 present Febr. 2012 June 2012 Sept. 2010 June 2012 Supervision PhD student Jeroen Lomans MSc. Supervision of students writing MA-thesis, Communication Science, Radboud University Nijmegen. Development and teaching of Messages from the ivory tower: Communication Science for a non-academic audience, undergraduate course Excellence Track of the College of Communication, University of Amsterdam. Development and teaching of Youth in a Commercialized Media Environment, graduate course Communication Science, University of Amsterdam Curriculum Vitae Esther Rozendaal March 13 2
Sept. 2006 June 2012 Sept. 2010 Oct. 2010 Sept. 2009 Jan. 2010 Sept. 2008 Jan. 2009 Sept. 2007 Oct. 2007 Supervision of students writing BA-thesis and MA-thesis, Communication Science, University of Amsterdam. Development and teaching of Persuasion and Resistance, graduate course Communication Science, University of Amsterdam Development and teaching of Research seminar Children & Advertising, undergraduate course Communication Science, University of Amsterdam Development and teaching of Research seminar Children & Advertising Literacy, undergraduate course Communication Science, University of Amsterdam Teaching Introduction in Communication Science, undergraduate course Communication Science, University of Amsterdam OTHER ACADEMIC ACTIVITIES 2012 present Secretary of the Children, Adolescents, and Media (CAM) Division of the International Communication Association (ICA). 2011 present Reviewer journal articles: Media Psychology International Journal of Advertising Journal of Children and Media Journal of Advertising Journal of Applied Developmental Psychology Journal of Consumer Policy 2008 present Conference reviewer and session chair: Annual Conference of the International Communication Association (ICA). International Conference of Research in Advertising (ICORIA). Etmaal van de Communicatiewetenschap. 2008 2010 Member of the dissertation award committee of the Netherlands School of Communication Research (NESCoR). ORGANIZATION OF SCIENTIFIC PANEL SESSIONS Nov. 2009 Conceptualizing and measuring advertising literacy: a critical reflection. Panel participants: M. Buijzen, R. N. Laczniak, L. H. Curriculum Vitae Esther Rozendaal March 13 3
Owen, E. A. Van Reijmersdal, & E. Rozendaal. Special panel session convened for Inaugural Conference on Consumer Culture & the Ethical Treatment of Children, Michigan State University, East Lansing, MI, November 12-13. ADDITIONAL ACTIVITIES 2013 present Blogger for SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie). www.swocc.nl 2013 Jury member of the Grote Reclame Prijs by Nickelodeon. 2012 present Jury member of the PIRA (Positieve Invloed door Reclame Award) by Stichting Weet Wat Je Besteedt, a financial education initiative targeting youth. 2011 present Founder and co-owner of Bitescience, an academic communication and consultancy company. www.bitescience.com 2011 present Expert session participant with the Dutch Centre for Expertise on Media Literacy [mediawijzer.net]. 2011 present Scientific consultant Mediaopvoeding.nl, a media literacy initiative that advises parents and other caretakers about children s media use. 2009 Successful completion of course for Science Communication [Stichting Cursussen Wetenschapscorrespondentie]. 2006 present Advisor Media Rakkers (MediaSmart), a media literacy initiative for elementary school children, initially focusing on advertising. Sept. 2008 May 2009 Sept. 2006 2009 Teaching Nationale Opleiding Media Coach (NOMC), Nationale Academie voor Media & Maatschappij. Advisor De Kinderconsument, a media literacy initiative for elementary school children, initially focusing on save internet use. OTHER WORK EXPERIENCE Febr. 2005 Aug. 2006 Student Assistant Education Service Centre Erasmus School of Economics, Erasmus University Rotterdam Curriculum Vitae Esther Rozendaal March 13 4
May 2004 Aug. 2004 Jan. 2003 Aug. 2003 Okt. 2002 Nov. 2003 Jan. 1999 Nov. 2003 Verify Nederland B.V. Rotterdam Marketing research assistant. Research Assistant Institute of Social Health Care, Erasmus MC. Assisted in a study about health, health behaviour and the consumption of fruit of adolescents. Student Assistant Education Service Centre Erasmus School of Economics, Erasmus University Rotterdam Cum Laude Events Catering employee and hostess. SCHOLARSHIPS & PRIZES Grants 2012 Y-Meerwaarde Plus grant from the Dutch Science Foundation (NWO). One-year grant ( 40.000) for project entitled The world of the VeggieFruitties [De wereld van de Groentefroetels] aimed to encourage knowledge valorisation (co-applicant, together with Prof. dr. Moniek Buijzen and dr. Simone de Droog). 2011 One year grant ( 5300) from the Dutch Centre for Expertise on Media Literacy [Mediawijzer.net] enabling extra research time and funding of research project entitled: Project Ad-Power. The aim of the project is the development and testing of effective advertising literacy interventions. Project partner: Stichting Media Rakkers. Project completed. Awards & award nominations 2013 Best Dissertation Award (2011) by the Netherlands School of Communication Research, NeSCoR. 2012 Best Dissertation Award (2011) by the Children, Adolescents and Media Division of the International Communication Association, Phoenix. 2012 Excellent teaching award by the department of Communication, University of Amsterdam, for the graduate course Youth in a Commercialized Media Environment 2011 Best Article Award 2011 for the best article of the year published in International Journal of Advertising. Award for article entitled Children s understanding of advertisers persuasive tactics. Curriculum Vitae Esther Rozendaal March 13 5
2011 Nominated for a top paper award by the International Conference on Research in Advertising, Berlin, Germany. 2010 Top paper award by the Mass Communication Division of the National Communication Association, San Francisco. Award for paper entitled Rethinking children's defenses to advertising: A new theoretical approach. PUBLICATIONS International publications Rozendaal, E., Van Reijmersdal, E. A., Slot, N., & Buijzen, M. (forthcoming). Children s responses to advertising in social games: Persuasion knowledge and susceptibility to peer influence. Journal of Advertising. Rozendaal, E., Buijzen, M., & Valkenburg, P.M. (2012). Think-aloud method superior to thoughtlisting in increasing children's advertising defenses. Human Communication Research, 38, 198 220. Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames. Journal of Interactive Marketing, 26, 33-42. Rozendaal, E., Lapierre, M. A., Van Reijmersdal, E. A., & Buijzen, M. (2011). Reconsidering advertising literacy as a defense against advertising effects. Media Psychology, 14, 333-354. * Rozendaal, E., Buijzen, M., & Valkenburg, P. (2011). Children s understanding of advertisers persuasive tactics. International Journal of Advertising, 30, 329-350. Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2010). Comparing children's and adults' cognitive advertising competences in the Netherlands. Journal of Children and Media, 4, 77-89. Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2009). Do children s cognitive advertising defenses reduce their desire for advertised products? Communications, 34, 287-303. Buijzen, M., Rozendaal, E., Moorman, M., & Tanis, M. (2008). Parent vs. child reports of parental advertising mediation: Exploring the meaning of agreement. Journal of Broadcasting & Electronic Media, 52, 509-525. * Best article of the year award Dutch publications Slot, N., Rozendaal, E., Van Reijmersdal, E. A., & Buijzen, M. (2013). Hoe kinderen reageren op reclame in online sociale netwerken: Reclamewijsheid en de invloed van leeftijdsgenoten. Tijdschrift voor Communicatiewetenschap, 41, 19-40. Curriculum Vitae Esther Rozendaal March 13 6
Rozendaal, E., Buijzen, M., & Valkenburg, P.M. (2008). Reclamewijsheid in ontwikkeling: Een vergelijking van de cognitieve reclamevaardigheden van kinderen en volwassenen. Tijdschrift voor Communicatiewetenschap, 36, 270-283. Books and book chapters Buijzen, M., Rozendaal, E., & De Droog, S. M. (forthcoming). Food marketing and child health. In: C. Von Feilitzen (Ed.), Children, Youth, Media, and Health. International Clearinghouse, Yearbook 2012. Buijzen, M., Rozendaal, E., & Van Reijmersdal, E. A. (forthcoming). Media, advertising, and consumerism: Children and adolescents in a commercialized media environment. In D. Lemish (Ed.), The Routledge Handbook of Children, Adolescents, and Media. Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Brand prominence in advergames: Effects on children s explicit and implicit memory. In M. Eisend, T. Langner, and S. Okazaki (Eds.), Advances in Advertising Research (Vol. III): Current Insights and Future Trends (321-329). Springer Gabler. Buijzen, M. & Rozendaal, E. (2012). De jonge consument [The young consumer]. SWOCC publicatie, nr. 61. Rozendaal, E. (2011). Advertising literacy and children s susceptibility to advertising. University of Amsterdam: Unpublished doctoral dissertation. Rozendaal, E. (2010). Reclame. In J. de Haan and R. Pijpers (Eds), Contact! Kinderen en Nieuwe Media (pp. 121-138). Houten: Bohn Stafleu Van Loghum. Rozendaal, E. (2010). Advertising. In J. de Haan and R. Pijpers (Eds), Contact! Children and New Media (pp. 121-138). Houten: Bohn Stafleu Van Loghum. Manuscripts in progress & under review Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2013). Children s responses to brandintegrated magazines: Persuasion knowledge and persuasion. Manuscript submitted for publication at Journal of Advertising. Van Reijmersdal, E. A., Rozendaal, E., Smink, N., Van Noort, G., & Buijzen, M. (2013). The effects of profile targeting in online advertising aimed at children. Manuscript in preparation. Rozendaal, E. & Opree, S. (2013). Development and validation of the Advertising Literacy Scale for children (ALS-c). Manuscript in preparation. Rozendaal, E., Van Reijmersdal, E., Buijs, L. & Buijzen, M., (2013). Increasing and activating children s advertising literacy: The effect of factual and evaluative forewarnings. Manuscript in preparation. Curriculum Vitae Esther Rozendaal March 13 7
Rozendaal, E., Buijzen, M., & Berkhout, M. A. C., (2013). Testing the effectiveness of an advertising literacy intervention: Inducing the perception of undue manipulative intent and personal vulnerability. Manuscript in preparation. Professional conference papers & lectures Rozendaal, E., Van Reijmersdal, E. A., Slot, N., & Buijzen, M. (2013, February). Children s responses to advertising in social games: Persuasion knowledge and susceptibility to peer influence. Paper presented at the annual convention of the Netherlands Flanders Communication Association, Rotterdam, The Netherlands. Rozendaal, E., Van Reijmersdal, E. A., Slot, N., & Buijzen, M. (2012, May). Children s responses to advertising in social games: Persuasion knowledge and susceptibility to peer influence. Poster presentation at the 41th annual conference of the European Marketing Academy, Lisbon, Portugal. Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012, May). Integrating advertising and editorial content in magazines: effects on children s persuasion knowledge and brand attitudes. Paper presented at the 41th annual conference of the European Marketing Academy, Lisbon, Portugal. Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012, February). Sponsored content gericht op kinderen: Effecten op reclamewijsheid en merkattitude. Paper presented at the annual convention of the Netherlands Flanders Communication Association, Leuven, Belgium. Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2011, June). Effects of prominence, involvement, and persuasion knowledge on children s cognitive and affective responses to advergames. Paper presented at the 10th International Conference on Research in Advertising, Berlin, Germany. Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2011, May). Effects of prominence, involvement, and persuasion knowledge on children s cognitive and affective responses to advergames. Paper presented at the 61th annual meeting of the International Communication Association, Boston, United States of America. Rozendaal, E., Buijzen, M. & Valkenburg, P. (2011, May). The role of cognitive and affective defense mechanisms in reducing children s susceptibility to advertising effects. Paper presented at the 61th annual meeting of the International Communication Association, Boston, United States of America. Rozendaal, E., Buijzen, M. & Valkenburg, P. (2011, January). The role of cognitive and affective defense mechanisms in reducing children s susceptibility to advertising effects. Paper presented at the annual convention of the Netherlands School of Communication Research, Enschede, The Netherlands. Curriculum Vitae Esther Rozendaal March 13 8
* Lapierre, M., Rozendaal, E., Buijzen, M, & Van Reijmersdal, E. A. (2010, November). Rethinking children's defenses to advertising: A new theoretical approach. Paper presented at the annual convention of the National Communication Association, San Francisco. Rozendaal, E., Buijzen, M., & Valkenburg, P. (2010, June). Comparing the think-aloud and thought-listing method to assess children s advertising processing. Paper presented at the 60th annual meeting of the International Communication Association, Singapore. Rozendaal, E. & Buijzen, M. (2009, May). Children s understanding of advertisers persuasive tactics. Paper presented at the 59th annual meeting of the International Communication Association, Chicago, United States of America. Rozendaal, E., & Buijzen, M. (2009, February). Reclamewijsheid: het inzicht van kinderen en volwassenen in reclametechnieken. Paper presented at the annual convention of the Netherlands School of Communication Research, Nijmegen, The Netherlands. Rozendaal, E., Buijzen, M., & Valkenburg, P. (2008, May). Comparing children s and adults recognition and understanding of advertising. Paper presented at the 58th annual meeting of the International Communication Association, Montreal, Canada. Rozendaal, E. Buijzen, M., & Valkenburg, P. (2008, April). Comparing children s and adults cognitive defenses to television advertising. Paper presented at the 3 rd international conference on Child and Teen Consumption, Trondheim, Norway. Rozendaal, E., Buijzen, M., & Valkenburg, P. (2008, February). Comparing children's and adults cognitive defenses to television advertising. Paper presented at the annual convention of the Netherlands School of Communication Research, Amsterdam, The Netherlands. Rozendaal, E. & Buijzen, M. (2007, June). Children s advertising literacy and their susceptibility to advertising effects. Paper presented at the 6th International Conference on Research in Advertising, Lisbon, Portugal. Rozendaal, E., & Buijzen, M. (2007, May). Parent vs. child reports of parental advertising mediation. Paper presented at the 57th annual meeting of the International Communication Association, San Francisco, CA. Rozendaal, E. (2007, February). Sex, girls & rock n roll: Een onderzoek naar de invloed van seksualisering in videoclips. Paper presented at the annual convention of the Netherlands School of Communication Research, Antwerp, Belgium. * Top paper award Non-academic publications Rozendaal, E. (2011). Brandplacement voor kids: De ethiek van ingame advertising. Fonk Zicht op Trends, 3, 49. Curriculum Vitae Esther Rozendaal March 13 9
Rozendaal, E. (2009). Ben ik een reclamevictim? In K. van Ede and M. Mobach (Eds.), De Xpert (pp. 159-161). Amsterdam: Pimento. Rozendaal, E. (2009). Van kwaad tot erger! Een wetenschappelijke verdieping. Stichting Media Rakkers. Rozendaal, E. (2008). Nieuwe vormen van reclame anno 2009. Stichting Media Rakkers. Rozendaal, E. (2008). Media Makkers lesmateriaal. Stichting Media Rakkers. Rozendaal, E. (2007). Expertonderzoek Jeugdzorg en hulpverlening. Stichting Media Rakkers. Rozendaal, E. (2007). Jeugd Reclame Wijzer. Stichting Media Rakkers. Rozendaal, E. (2006). Nieuwe vormen van reclame anno 2006. Stichting Media Rakkers. Non-academic invited lectures & workshops Rozendaal, E. (2013, January). De jonge consument: Van reclamewijsheid naar weerbaarheid. Invited lecture given at the debate meeting of the Nationale Academie voor Media en Maatschappij. Rozendaal, E. (2012, March). Berichten uit de ivoren toren: Wetenschapsnieuwtjes over de jonge mediaconsument. Workshop given at the Nationale Mediawijsheid Congres [National Media Literacy Conference], Ede. Rozendaal, E. (2011, November). Born to buy!? Inzicht in de jonge consument. Invited lecture given at the meeting of Alumni Kring Communication Science, University of Nijmegen. Rozendaal, E. (2008, October). Aap, Noot, Mars.!! Kinderen in een wereld vol media en commercie. Invited lecture given at Comm pas, Breda. OTHER SKILLS Good spoken and written command of Dutch and English. Good working knowledge of the usual Microsoft Windows applications; Word, PowerPoint, Excel, SPSS, AMOS. MEDIA APPEARANCES Articles and interviews about research activities have appeared in several Dutch news papers (Spits, Nederlands Dagblad), weekly and monthly magazines (Adformatie, Clou, Merk & Reputatie, Marketing Tribune, Marketing Rendement, Intermediair, Folia, Medium), and radio programs (Radio 2: De Heer Ontwaakt). Curriculum Vitae Esther Rozendaal March 13 10