COMPANY OVERVIEW 1
TABLE OF CONTENTS: 3 Company Overview 4 Platform Overview 5 Technologies 6 Clients 7 Leadership 2
A New York City startup with offices in the UK and Australia, Bytemark provides mobile ticketing and payment solutions for transit, attractions, and events. In January 2012, Bytemark launched the first mobile ticketing app for a major U.S. transit agency with the release of the NY Waterway app. Bytemark is focused on providing its partners with the tools they need to navigate the rapidly evolving mobile ticketing industry. Transit has been underserved by the expansion of mobile technology, and Bytemark is working to bridge the gap between the transit industry and the world s growing technology sector. HEADQUARTERS 268 W 44th St, 3rd Floor New York, NY 10036 www.bytemark.co COMPANY INFO CEO: Micah Bergdale Company Founded: 2011 Employees: 30 MEDIA CONTACT Megan Kathman Skyya Communications megan@skyya.com 3
PLATFORM OVERVIEW CONSUMER MOBILE APPS Buy & use tickets Trip Planning Maps & schedules CONSUMER WEB Buy tickets Manage user account View tickets and order history MERCHANT MOBILE APPS Ticket sales Validation Fare evasion MERCHANT WEB Ticketing system management Product management Customer service Usage data & reporting 4
TECHNOLOGIES PATENTED V3 TICKETING TECHNOLOGY Visually Verifiable Virtual (V3) Tickets V3 tickets deploy an animated watermark with a multi-layer validation system U.S. Patent No. 8,494,967 No additional hardware required to use Bytemark s ticketing applications using this ticketing method Demo: http://www.youtube.com/watch?v=jl-je-5wy34 ADDITIONAL TICKETING OPTIONS Short-range wireless ticketing. Bytemark is working on solutions for both Bluetooth Smart / Lower Energy & NFC with Host Card Emulation 2D barcode technology with on-board validation SECURITY Bytemark is PCI Level 1 Service Provider, certified by Security Metrics, ensuring secure payment processing All card number data is stored with military-grade encryption throughout Bytemark systems Network, server, and application logs are reviewed daily to ensure that data is properly protected System activity is reported in real-time by monitoring and intrusion detection systems 5
CLIENTS CAPMETRO Austin, Texas Services provided for their bus, BRT, rail system: Customer web ticket sales Handheld & onboard ticket validators Systems integration SOUTH SHORE LINE Chicago, Illinois / South Bend, Indiana NY WATERWAY / EAST RIVER FERRY New York, New York Customer web ticket sales 6
CLIENTS BUS PLUS+ New England Area, United States Customer web ticket sales via API TORONTO TRANSIT COMMISSION Toronto, Ontario Canada Customer web ticket sales UP EXPRESS Toronto, Ontario Canada Customer web ticket sales via API Handheld point of sale & ticket validators 7
LEADERSHIP MICAH BERGDALE Chief Executive Officer, Co-founder An accomplished entrepreneur with a passion for technology, Micah Bergdale has been instrumental in driving the U.S. transportation industry s shift toward digital tickets and mobile offerings. As CEO and co-founder, Micah leads Bytemark in providing mobile ticketing and payment solutions for businesses around the world. He is currently working with Google, Xerox and Amtrak to develop a standard for mobile ticketing and payments in transit and has 15 issued or pending patents surrounding Bytemark s technology. Before co-founding Bytemark in 2011, Micah held several roles at Apple, Inc. and served as Director of Marketing for Sakima Group. A distinguished speaker, he has held leadership positions and speaking roles at APTA, CUTA and UITP conferences, trade shows and symposiums. During his off time, Micah is a community leader and volunteer in South Bronx, where he spearheads campaigns advocating for better access to transit, healthy foods, jobs and clean parks in the area. Micah holds a degree from Northern Arizona University s College of Business Administration, which he graduated from at the age of 18 to become the youngest business school graduate in the state of Arizona. He also attended the University of Chicago s Booth School of Business. GREGORY VALYER Chief Business Development Officer, Co-founder Greg drives business growth by working with our leadership, business partners, and clients to refine Bytemark s offerings and strategy as we continue to grow. He leads customer support, manages the company s sales and marketing opportunities and pushes Bytemark s platform toward an outstanding user experience. Greg also spent 6 years with Apple, Inc. in various rolls where he first met Micah. Greg earned a Bachelor of Science degree in Electrical Engineering from The University of Iowa, and a Certificate of Technical Entrepreneurship from the John Pappajohn Entrepreneurial Center. NICK IHM Chief Information Officer, Co-founder Nick is the Bytemark Chief Information Officer and engineer. He has been involved with interactive media, design, and software development for over seven years. His passion is to bring a singular, cohesive and robust customer experience to the Bytemark line of products and services. He currently serves as senior backend architect for a variety of web and mobile application projects. Nick holds a Bachelor of Science degree in Art and Design and is well versed in a number of programming languages, development methodologies and business processes. 8
2015 Bytemark, Inc. All rights reserved. 9