Evolution of Social Media for Emergency Management Jeff Baranyi Technical Lead for Public Safety Technical Marketing jbaranyi@esri.com +1-303-449-7779 x8229 @GISPublicSafety
Esri Disaster Response Program www.esri.com/disaster Support our users, our partners and Esri personnel who get assigned to specific missions Types of Requests Include: - Software - Data - Technical ca Support - Project Support - Hardware www.esri.com/disaster
Emergency Support Oklahoma Victim Locations WTC Map Production 24x 7 for weeks Shuttle Recovery Indian Ocean Tsunami
Wildfire Support Multi Agency Coordination Fire Spread Predictions Damage Assessment Mitigation CIP at Risk
Haiti and Chile Earthquake Support Web Servers, Software, Coordination, Staff, Partner Mobilization News Feeds Volunteered Information Twitter Feeds
Colorado, New Zealand, Japan Support Colorado Wildfires New Zealand Japan Japan
Social Media Evolving to support Emergency Management Providing Insight Documentation Increased Resiliency Situational Awareness Volunteered Geographic Information (VGI)
Filtering Social Media How do you separate the wheat from the chaff? Keywords Time Geography - Flickr - http://api.flickr.com/services/rest/?method=flic kr.photos.search&api_key=<your_api_key>&tags=flo od&bbox=50.0,20,80.0,60.0&accuracy=6&has_geo=1 - YouTube - http://gdata.youtube.com/feeds/api/videos?q=floo d&maxresults=50&v=2&lr=en&location=30.389419662,71.12 5438796&location-radius=300mi&alt=rss
Providing Insight
Ushahidi Crowd Sourcing Tool
Documentation ti
Sudan Referendum
Who s Tweeting?
Concentrated Messages
Going Viral
Going Viral
Going Viral
Going Viral
Tweets Per Capita
Tweets Per Capita
Original Content
Re-tweets
Mass Media
Mass Media Conduits
Message Spread
Sudan Statistics Analysis Results of 20,000 Tweets from January 9 th to 15 th Location Information - 95% of locations came from geocoding a place name in the user's twitter profile. - 4.5% were from a lat / long in the user's profile - 0.5% were GeoTagged Generation of Information - 11% were "original information", ie. they were not retweets and did not contain a URL unless that URL is to twitpic. - 13% were second person messages, basically retweets of messages that would have been classifies are original information. - 75% were "mass media" tweets, basically just links to news outlets (probably sent by clicking the twitter button on the web site)
Documentation Data Types - Videos/Photos/Messages
Documentation Damage Photos from Flickr
Increase Resiliency
Disaster Response 2.0 Social Networks + Location can connect you with your neighbor Enabling communities to help themselves during a crisis...
Situational ti Awareness
Situational Awareness http://articles.cnn.com/2010-09-22/tech/natural.disasters.social.media_1_social-cnmedia-twitter-first-responders?_s=pm:tech com/2010-09-22/tech/natural social media 1 social- I got better situational awareness [from Twitter] before we got official word,... "Four or five years ago I wouldn't have gotten that quality of information. - FEMA Administrator Craig Fugate discussing using Twitter to get information about the San Bruno explosion.
April 22 St. Louis Tornado
Common Operational Picture Social Media Tools
Volunteered Geographic Information (VGI)
Volunteered Geographic Information (VGI) Citizens as Sensors: The World of Volunteered Geography Direct Feature Updating Server Connecting Mobile Workers, g, The Public... Everyone
Metro Nashville 2010 Flood Viewer
City of Nashville Citizen Reporting Tool Volunteered Geographic Information (VGI)
A New Generation of Geo-Applications Is Emerging CitySourced.com - Leveraging the Geospatial Platform Creating Fun, Interesting and Useful Apps
Collect VGI from your Smartphone iphone, Windows Phone 7 and Android
Collecting ICS Mapping Information NAPSG Foundation SoCal Public Safety GIS User Group Workshop
Challenges Naughty Words Lack of GeoTagging Privacy Terms of Service
Resources / Templates Public Safety Resource Center Templates Social lmedia /VGIT Template - http://esriurl.com/smvgiapp Common Operational Picture (COP) Template - http://esriurl.com/coptemplate - Social Media Widget - http://esriurl.com/smwidget Citizen Service Template - http://esriurl.com/citizenservice http://resources.arcgis.com/public-safety
Social Media for Emergency Management is Evolving How can you evolve with it? Watch Social Media on map during an incident id Integrate Social Media in to your Public Information maps and Situational Awareness Viewers Explore Volunteered Geographic Information (VGI)
Thank You! Jeff Baranyi jbaranyi@esri.com y@ @GISPublicSafety