Enterprise Cloud Computing & Mobile Marketing, Development, & Angel Investment Services Alynome delivers unique marketing, development, and angel investment services for established developers, startups, and angel investors of enterprise cloud computing and mobile security, application, big data, analytics, IoT, crowdsourcing, and provisioning software, SaaS, and services. Consulting, outsourced, and workshop services include marketing, product management, product marketing, product strategy, marketing strategy, go-to-market plans, data-driven lead generation, books, public relations, and angel investment. Transformational startup, growth, pivot, merger and acquisition leadership. Alynome delivers results.
Alynome Solutions Marketing, development, & angel investment consulting, outsourced, & workshop services that deliver results Alynome delivers unique marketing, development, and angel investment services for established developers, startups, and angel investors of enterprise cloud computing and mobile security, application, big data, analytics, IoT, crowdsourcing, and provisioning software, SaaS, and services. Cloud computing and mobile solutions provide new opportunities that require disruptive products and value propositions, winning global brands and product marketing, B2B strategic marketing and go-tomarket plans, and data driven lead generation optimized by analytics and automation to acquire, engage, and retain customers in disruptive and hyper competitive markets. They also require transformational startup, growth, pivot, merger and acquisition leadership. Alynome delivers results. Established developers must innovate and grow - Customers are rapidly changing products and services so established developers must transform for today's competitive environment. New products, pricing, business models, marketing strategies, public relations, analytics, and staffing all need to be realigned and seamlessly integrated otherwise customers quickly go elsewhere. Alynome works with you to update or define new branding, positioning, messaging, product marketing, products, and business models, and to implement optimized marketing and sales solutions that innovate and grow. Startups have great opportunities and challenges - For startups seeking customer traction and funding, reference accounts that prove demand and product competitive advantages with a compelling investor presentation crystallizing large market opportunities, rapid efficient growth, profitable business models, and a team that can execute are essential to stand out. For startups seeking customer and revenue growth, clear product differentiation and compelling user benefits combined with rapid implementation of effective efficient marketing, public relations, and sales with detailed analytics is essential for success. Alynome works with you to create compelling product and marketing strategies, business models, brands, product marketing, marketing, public relations, sales, investor presentations and business plans that get results. Angels want startups to rapidly grow - Launching a startup is hard. Startups have fierce competition, limited funding, and a short runway to reach key milestones. Often angels invest in startup teams with a heavy technical focus but light business, marketing, lead generation, public relations, and operational expertise. Alynome provides the necessary resources, vision, and experience that ensures a strong launch (or pivot) while keeping the burn rate down and building a solid foundation for accelerated growth starting day one. Options Several options are available to meet your needs: Consulting & Outsourced Services - Management consulting to assist founders, key team members, and investors in decision making and implementation, outsourced marketing and application development services that deliver results for you, and transitional leadership during critical periods. Project, monthly, annual, and retainer options are available. Workshops - Train your entire team at one time with full-day on-site workshops that provide an intense how-to guide tailored to your specific needs that get all your resources focused together on success.
Marketing Services Success requires decisive strategies and strong marketing that delivers distinctive brands, clear positioning and compelling messaging, data-driven lead generation marketing automation, seamless online and mobile engagement, trend leading public relations, focused sales activities and goals, and comprehensive analytics to keep score and guide the way. Alynome optimizes growth. Marketing Strategies & Plans - Competitive marketing strategic and go-to-market plans, lean budgets, clear forecasts, and analytics that deliver strong revenue growth and ROI. Product Marketing & Branding - Strong corporate and product brands, competitive positioning, value propositions, call-to-actions, and the complete range of sales, marketing, and partner needs including presentations, videos, datasheets, case studies, content marketing, whitepapers, ebooks, training, sales scripts, quote templates, contracts, and RFP. Email Marketing - Email marketing campaign strategies, list management, spam compliance, landing page optimization and analytics targeting prospects and existing customers. Search Engine Optimization - Organic search engine optimization of website and mobile content, meta tags, title tags, header tags, alt tags, location tags, Facebook tags, and link anchors supported by off-page link building and analytics for higher results page ranking. Search Engine Marketing - Paid search engine marketing PPC strategies and campaigns for websites and mobile including keyword selection, bid optimization, text and display ad creation, CTR and landing page optimization using call-to-action, A/B and multivariate testing analytics. Social Networking & Blogs - Twitter, Facebook, and LinkedIn social networking and blog strategies and campaigns, page design, content, automation, URL tagging for better analytics to engage current customers and build relationships. Books - Ghost authoring the entire process including storyline, content, cover art, ebook and print formatting, ISBN, copyright, pricing, and publishing on Amazon Kindle, Apple ibook, Barnes & Noble NOOK, and Google Play stores. Webinars & Conferences - Complete webinar, event, and tradeshow planning, booking, staffing, presentations, attendee promotion, registration, and lead qualification. Partner Marketing - Effective partner program design, recruitment, authorization, training, and co-marketing. Marketing Automation - Data-driven lead generation marketing automation using HubSpot, Marketo, Adobe Marketing Cloud, Google Adwords, and HootSuite that optimizes email, search engine marketing, social networking, blogs, content marketing, videos, webinars, tradeshows, and telemarketing to personalize marketing to each user. Analytics & CRM Systems - Implement Google Analytics and Salesforce CRM to provide visibility into Web and mobile traffic sources, engagement, lead generation, and sales funnel conversion rates. Public Relations - Internal, external and investor communications including press, blogger and analyst strategies, press releases, briefings, editorial, reviews, and conference participation.
Development Services Responsive SaaS, on-premises and mobile software that delivers unique services to customers, while rapidly attracting and engaging new users, is critical for success today. Alynome provides additional expertise to your team, or delivers the final result for you. Alynome makes it happen. Product Management - Product strategies, positioning, pricing, business model definitions, product requirement definitions, product lifecycle management, and product roadmaps. Market & Competitor Research - Actionable market and competitive research, new product categories and revenue opportunities, focus groups, customer needs analysis, target customer definition, and user testing to refine MVP features and validate traction. Website & Product Design & Development - Website, SaaS, on-premises and mobile software application and UX design, agile development and DevOps using Java, PHP, HTML5, JavaScript, SQL, NoSQL, ios, Android, provisioning and testing automation. Big Data & Analytics - Implement big data business analytics, predictive analytics, machine learning, and IoT solutions using Hadoop, HBase, MongoDB, Spark, Hive, and Python. Crowdsourcing - Secure vertical market exchange platforms leveraging and integrating crowdsourcing, data, and analytics. Social Network Integration - Twitter, Facebook, and LinkedIn integration for user convenience and to leverage social and interest graphs for increased reach and engagement. Personalization & Ranking Algorithms - Analyze data by rules that continuously prioritize large volumes and streams to personalize presentation for each user resulting in increased relevancy, engagement, visibility of trends and relationships. Payments - Deep integration with payment services for secure PCI and EMV compliant transactions, storing of credit card information, recurring subscriptions, and direct payouts to bank accounts. Security - Application, network, end-point and information security leveraging encryption, password, two-factor authentication, blocked cross site scripting, blocked SQL and JavaScript injection, and real time attack detection. Administration - Application management dashboard, user provisioning, identity management, group communications, logs, administration alerts and reports.
Angel Investment Services Key to successful angel seed and series-a investment is to demonstrate a significant problem that large numbers of customers will pay to resolve, real differentiation and sustainable competitive advantages, a scalable business model and efficient marketing plan, and a capable team with solid technology that knows how to execute. Alynome leads the way. Angel Investment Presentation & Business Plan - Compelling investor presentations, executive summaries, business plans, business model definitions, and financials. Angel Investment Pitch Training - Presentation and Q&A training and rehearsal. Product Strategy & Competitive Analysis - Cloud computing and mobile design, feature functionality, business model, pricing, licensing, patent quality, MVP, and pivot analysis. Marketing Strategy & Market Analysis - Competitive market, SWOT, problem and pain definition, target customer definition, size, positioning, and marketing strategy analysis. MVP, Customer Validation, & Traction - Recruit beta customers to validate product or service, refine product features and messaging, prove demand, and generate first revenue. Management Team & Advisor Recruitment - Advise and recruit key team members to build strong management teams and marquee advisor boards. Angel Investment, Merger, & Acquisition Negotiations - Equity structures and agreements that serve startups and attract angels or buyers, valuation and term sheet negotiations to close funding or M&A integration. Startup & Growth Leadership - Often founders have vision and development skills but require additional leadership and operational experience to build a successful startup. Alynome will lead part or all of the launch of a new startup including executive management, product development and management, IP, customer development, pivots, marketing, public relations, sales, and analytics while coaching the team to take over. Pivot Leadership - Teams can reach limits, become uncompetitive, unable to expand into new opportunities, or simply slide into a malaise. Alynome will analyze, develop an effective pivot plan, and implement changes in the organization, product, marketing, PR, and sales that responds to competition, gains new customers, and generates new revenue. Merger & Acquisition Leadership - Startups and investors often need interim leadership to drive the entire M&A process from due diligence to negotiating valuation and term sheets, to integration of all branding, marketing, public relations, development, support and sales, and to resolving unneeded staffing and infrastructure resource levels.
About Alynome Alynome delivers unique marketing, development, and angel investment services for established developers, startups, and angel investors of enterprise cloud computing and mobile security, application, big data, analytics, IoT, crowdsourcing, and provisioning software, SaaS, and services. Consulting, outsourced, and workshop services include marketing, product management, product marketing, product strategy, marketing strategy, go-to-market plans, data-driven lead generation, books, public relations, and angel investment. Transformational startup, growth, pivot, merger and acquisition leadership. Alynome delivers results. Basil Maloney, Managing Partner Seasoned hands-on leadership in marketing, product management, product marketing, public relations, and sales of enterprise cloud computing and mobile security, application, big data, analytics, IoT, crowdsourcing, and provisioning software, SaaS, and services. Expert at crafting winning global brands, product marketing, B2B strategic and go-to-market plans, and lead generation optimized by analytics and automation to acquire, engage, and retain customers. Expert at crafting winning product strategies to establish dominate positions in disruptive and hyper competitive markets. Effective at building and leading robust teams while fostering innovation and consensus across cross-functional teams to exceed goals. Competitive marketing and product strategies, detailed plans, roadmaps, and efficient budgets with reliable forecasts and detailed analytics KPI that deliver substantial growth and ROI. Strong track record crafting global brands, positioning, value propositions, and the complete range of sales, marketing, and partner needs. Data-driven lead generation integrating email, SEM, social, video, webinars, partner, and tradeshows. Agile development and DevOps across a wide range of emerging and disruptive technologies. Extensive evangelism, public and investor relations experience with press and analyst briefings, releases, editorial, reviews, associations, and conferences. Target markets include C-level, IT, developers, partners, and users in enterprise, mid-market, financial, life sciences, health care, real estate, hospitality, retail, distribution, and government. Extensive North and Latin America, APAC, EMEA, GSA Schedule, and OEM licensing experience. Senior marketing and product management at Alynome, PresenceID, EdgeWave, Preventsys (acquired by McAfee), and more. Active in Outlier Angels and the San Francisco, Los Angeles, and San Diego startup and angel capital communities. BS in Business Administration, Finance from California State University Northridge. Contact Alynome 11042 West Ocean Air Dr. #342 San Diego, CA 92130 USA +1 (858) 345-2600 bmaloney@alynome.com www.alynome.com 2015 Alynome. All rights reserved.