Gartner Data Center Summit 2013

Gartner Data Center Summit 2013 Taking Charge, Leading Change: Your I&O Transformation Can t Wait 25 26 November London, UK gartner.com/eu/datacenter HOT TOPICS Cost Optimization Improving Quality and Processes of IT Services BYOD and Mobile Device Management: Challenges and Strategies Next Generation Virtualization and Cloud Computing Information/Data Security Data Center Modernization and Consolidation EARLY-BIRD SAVINGS Register by 27 September 2013 and save 300 Open to view the agenda

GARTNER PREDICTS: By YE2016, 60% of new data centers will be 40% smaller, while supporting 300% more workload. Who is attending? Senior IT Leaders will be attending the Data Center Summit with roles equivalent to Head/VP/Manager/Director/ Planner of: Data Center Management IT Operations IT Infrastructure Quality Management Service Management Communications/Networking Mobility Management Application Management Facilities Management Business Continuity and Disaster Recovery Enterprise and IT Architecture Taking Charge, Leading Change: Your I&O Transformation Can t Wait The infrastructure and operations (I&O) organization is on the brink of a revolution fueled by the forces of mobile, social, cloud and information technologies. I&O leaders stand at the center of it all, challenged to ensure a stable enterprise infrastructure while supporting the agility required to act on new business opportunities. For many, the move toward an Intelligent Data Center, capable of synthesizing an explosion of digital information, will enter the strategic mix, positioning I&O as a key contributor to business value and competitive advantage. Decision-makers will learn effective new ways to capitalize the forces of IT change, and proactively lead the way to fundamental I&O transformation. The Data Center Summit 2013 will equip I&O leaders to navigate the tightrope between data center modernization and cost optimization, enabling you to design a data center architecture that will sustain the uncertainties that lie ahead. Andrew Butler VP Distinguished Analyst, Gartner Discover how to: Karthik Cariappa Senior Program Manager, Gartner Events Ensure that your investment strategies are not driven by vendor self-interests Defi ne, implement and police enterprise architectural standards Manage the ongoing investment or migration of legacy technology Enable personal choice without compromising data center security or compliance Evaluate and control the position of private, public and hybrid cloud Manage big data before it manages you Balance emerging standards for interoperability with vendor desires for account infl uence and control 2 Gartner Data Center Summit 2013

TRACKS A Economics of the Future Data Center Aging data center infrastructures and energy cost increases coupled with a growing need to be responsive to business demands are forcing many organizations to rethink traditional approaches to supporting the business. This track will focus on data center governance and cost optimization. It will look to address issues such as: how to negotiate with vendors; the sustainable data center; whether cloud is the route to long-term data center savings; maximizing the ROI from new investments; new cloud hosting models; fi nding the lowest hanging fruit; migration and consolidation strategies. B Cloud-Enabled Data Center Landscape Cloud, mobile, social and information are already having an impact on I&O and there are a number of hot-button issues that are on everyone s minds. This track will focus on how the major vendor strategies that are driving and being driven by the nexus of forces (mobility, information, social and cloud). It will look to address issues such as: is there a future for traditional IT megavendors?; the risks of vendor partnerships; is there a role for physical infrastructure in a virtual world?; cloud-based data center services; who will be the data center giants of tomorrow; whether existing business models can survive, and when and where to embrace emerging standards. C Business Impact of Mobility I&O organizations can no longer postpone the creation of a mobile enterprise strategy that addresses data leakage, BYOD, multiple device ownership, fi le sharing and synchronization, safe data disposal, corporate app stores, app management and other mobility issues. With an effective strategy, I&O leaders can avoid making disjointed, tactical decisions that cause unnecessary and expensive complexity. Such a strategy can ensure that the end result satisfi es user experience demands. This track will focus on how to deal with the effects of consumerization; addressing issues such as: is the PC still relevant?; the role of the personal cloud; should you adopt a BYOD policy and mobile security solutions at the network edge. D Maintaining the Data Center Mission The rise in demand for storage is unabated, as growth rates remain high with the majority of the growth being unstructured. As such, management and effective cost optimization become both paramount in importance and exceedingly diffi cult. New technologies and architectures are emerging, and some may enable profound change to the storage infrastructure in the coming years. This track will focus on the infinite data center; back-up and recovery in a cloud enabled world; matching the right level of resilience to the needs of the workload and the real meaning of big data. E Driving the technology Revolution The server market is mature, but with continued technology innovation, there is a lot of dynamism under the surface, as well as ongoing shifts in competitive dynamics. The server s incarnation as a fi xed and fi nite object at a particular place in the universe will no longer be a suffi cient paradigm to manage the fast-changing IT environment. On one hand, vendors are promoting integrated systems, yet at the other end of the market, we see developments such as low-energy servers. This track will focus on innovation in server, storage and network technologies; aggregation and dis-aggregation of infrastructure and the impact of new workloads on technology selection. Visit gartner.com/eu/datacenter for more information and to register 3

PAGE AGENDA HEADER AT A GLANCE MONDAY 25 NOVEMBER 07:30 20:00 Registration and Information 08:00 08:45 Pre-Summit Foundation Session: Mission Critical Workloads: To Virtualize or not to Virtualize? Philip Dawson 09:00 09:15 Summit Opening and Welcome Presentation Andrew Butler and Nathan Hill Pre-Summit Foundation Session: The Venerable IBM Mainframe the Next Fifty Years Rakesh Kumar 09:15 10:00 Gartner Keynote: The Intelligent Data Center What Will Unfold Over the Next Five Years David Cappuccio and Rakesh Kumar 10:00 10:30 Industry Panel Session: A View From the Data Center Industry Moderator: Milind Govekar 10:30 11:00 Refreshment Break in the Solution Showcase 11:00 12:00 Guest Keynote: Demonstrating Value to the Business Nisha Pillai, Former BBC World News anchor 12:00 13:15 Lunch in the Solution Showcase A Economics of the Future Data Center 13:15 14:00 Trends That Will Increase I&O Costs Milind Govekar and Andrew Butler B Cloud-Enabled Data Center Landscape Virtualization Scenario: The Road to Software Defi ned Anything -SDx Philip Dawson Business Impact of C Mobility How to Create Your Mobile Strategy Michael Disabato Maintaining the Data D Center Mission Best Practices in Data Center Design and Optimization David Capuccio 14:15 15:00 Data Center Economics How to run a Financially Effi cient Data Center Rakesh Kumar Market Profi le: Cloud Management Platforms, 2014 Alessandro Perilli Winning With Virtual Desktops Here's How and Why Nathan Hill Managing Global Recovery and Continuity Risk Kevin Knox 15:15 15:45 Solution Provider Sessions 15:45 16:15 Refreshment Break in the Solution Showcase 16:15 16:45 End-User Case Study: Datacenter Transformation in Financial Services Michael O Toole, MD, Global Head of Enterprise Production Management and Global Datacentres, Morgan Stanley 17:00 17:30 To the Point: IT Operations Analytics: Big Data for the Data Center Will Capelli 17:45 18:15 To the Point: Slash Your Enterprise Network Spending Welcome to the Buyer's Market Neil Rickard 18:15 20:00 Networking Reception in the Solution Showcase End-User Case Study: Platform Optimisation Towards the Internal Cloud Christian Pfeiffer, Head of Platform Engineering, Commerzbank To the Point: Organizational Impacts of Cloud Computing John Rivard To the Point: Scaling Storage Cloud Service Providers Delivering Web-scale Capabilities Valdis Filks End-User Case Study: Building a Mobility Strategy and Business Case in a Public Organization Søren Ladefoged, CIO, Hvidovre Kommune To the Point: BYOD Programs The Cost Element Federica Troni To the Point: The Mobile Effect: Data Center Impact of Mobility Richard Marshall End-User Case Study: From Unisys OS 2200 Mainframe via Platform Independency to Winframe Gerard Doll, Director ICT at RDW To the Point: What You Need to Know When Buillding Your IT-DRM Architecture Kevin Knox To the Point: ITSSM Tools Magic Quadrant John Enck TUESDAY 26 NOVEMBER 07:30 17:00 Registration 08:00 08:45 How to Manage and Track Software Licenses in the Cloud Stewart Buchanan 09:00 09:30 Solution Provider Sessions Are European/American Data Centers Ready for Fabric-Based Infrastructure? Andrew Butler Building Your Client Computing Strategy Federica Troni The Sustainable Datacenter Framework Bettina Tratz-Ryan 09:30 10:00 Refreshment Break in the Solution Showcase 10:00 10:45 Megavendor Focus: Cisco, IBM, Microsoft and Oracle Andrew Butler and Carl Claunch 11:00 11:30 Solution Provider Sessions Data Center Outsourcing, Hosting or Cloud: Use the Market Map 3D to Decide Claudio Da Rold Implementing a Bring Your Own Device Program Michael Disabato Shaping the Future of IT Operations John Enck 11:45 12:15 End-User Case Study: Transforming IT at the 600 Year Old University of St Andrews Steven A Watt, Chief Information Officer, University of St Andrews 12:15 13:30 Lunch in the Solution Showcase End-User Case Study: Bridging to the Cloud: Establishing a Hosting Hybrid Supply Chain in BP Dave Chapman, Director of Strategy and Change, BP End-User Case Study: Met Offi ce Big Data and Impact on the Data Centre Graham Mallin Executive Head of Technology, Met Office End-User Case Study: Leveraging Technology, Cultivating Innovation and Demonstrating Value Through Devops Chris Jolliffe, Service Support Manager, QVC 13:30 14:00 To the Point: A Battle Plan to Win the I&O Talent War John Rivard To the Point: Climbing the Cloud Orchestration Curve Alessandro Perilli To the Point: The Impact of Client Computing Change on the Data Center Kevin Knox To the Point: The Future of Performance and Capacity Management Will Capelli 14:15 14:45 To the Point: Improve IT Services or Lose Them John Enck 14:45 15:15 Refreshment Break in the Solution Showcase To the Point: When to Consider a Second Virtualization Technology for Your Portfolio Phil Dawson To the Point: Storage Technologies That Lower Cost and Improve VDI Performance Nathan Hill and Valdis Filks To the Point: Debunking the Myths of Cloud-Based Backup and DR Kevin Knox 15:30 16:15 Gartner Closing Keynote: Automation: Foundation of the Nexus Of Forces Andrew Butler, Nathan Hill and Milind Govekar 16:15 17:00 Closing Guest Keynote: Creating A Success Culture Robin Sieger, Best-Selling Author and Broadcaster 4 Gartner Data Center Summit 2013

Agenda correct as of 30 July 2013 At the Summit, please refer to the agenda in the event guide provided, for the most up to date session and location information 10:35 10:55 Summit Solution Snap Shot Session on the Showfl oor Moderator: Valdis Filks 12:30 12:45 Summit Solution Snap Shot Session on the Showfl oor Moderator: Valdis Filks E Driving the Technology Analyst-User Revolution Roundtables Planning Server Investments Amid a 13:00 14:00 Roundtable: Tsunami of Change User Experiences in Consuming Cloud Carl Claunch and Errol Rasit and Utility Services Claudio Da Rold A Progress Report on Software Defi ned Storage Stan Zaffos and Valdis Filks 16:00 16:45 Ideas Exchange: Networking Session: Virtualization Best Practices To the Point: Information 2020: Big Data and Beyond Stan Zaffos To the Point: Prioritizing Infrastructure Investment Using Gartner s IT Market Clocks Philip Dawson 14:15 15:15 Roundtable: Best Practices for Managing Risk and Agility in the Data Center Ian Head 16:00 17:00 Roundtable: HANA and Hadoop: Workload Demands on Infrastructure Carl Claunch and Errol Rasit Workshops 14:00 15:45 Workshop: Maintain Software License Compliance Under Virtualization Stewart Buchanan 16:45 18:15 Workshop: Using Gartner's I&O Maturity Model to Roadmap Improvements Ian Head and Milind Govekar BUILD YOUR OWN AGENDA Powerful tools to navigate manage and decide To get the most out of your Summit experience, we ve created a range of tools to help you manage your goals and objectives of attending. EVENTS NAVIGATOR A powerful planning tool designed to help you organize, view and select an agenda based on the following criteria: Analyst profi le Date and time Schedule Analyst One-on- Ones Schedule Analyst-User Roundtables Session descriptions Activities by day SDN: No Longer If but When Neil Rickard 08:00 09:00 Roundtable: BYOD Programs: Success and Failures Michael Disabato 08:00 09:30 Workshop: Embracing Mobile and Cloud Services in the Datacenter Richard Marshall and Nathan Hill Go to: events.gartner.com/go/lsce9 to view the full agenda. Top 10 Trends and How They Will Impact I&O David Capuccio 11:45 12:30 Ideas Exchange: Networking Session: Data Center Governance To the Point: How the Cloud Provider Server Strategies Will Infl uence Web-scale IT Carl Claunch To the Point: The Future of In-Memory Computing Enabling Systems Errol Rasit 09:45 10:45 Roundtable: Unix Migration Strategies Errol Rasit 13:45 14:45 Roundtable: Application and Network Performance Monitoring Vivek Bhalla 10:00 11:30 Workshop: Balancing Risk and Agility in Data Center Operations Ian Head and Milind Govekar 13:45 15:15 Workshop: Pick the Right Data Center Outsourcing or Cloud IaaS Provider in Europe Claudio Da Rold and Bettina Tratz-Ryan GARTNER EVENTS NAVIGATOR MOBILE APP Manage your agenda anytime, anywhere with Gartner Events Navigator Get up-to-the-minute event updates Integrate social media into your event experience Access session documents and add your notes Available for iphone, ipad and Android Gartner Data Center Summit 2013 5

KEYNOTE SPEAKERS and END-USER CASE STUDIES Keynotes Gartner Opening Keynote: The Intelligent Data Center What Will Unfold Over the Next Five Years The Data Center s role within the enterprise is evolving rapidly. The future Data Center will be critical for enterprise agility and the benchmark of IT effi ciency. I&O leaders will need to take advantage of new opportunities in mobile, massive data, cloud services and innovative technologies, designs and operational models. This presentation will look at the data center of the future, and outline the steps to get there. David Cappuccio and Rakesh Kumar Gartner Closing Keynote: Automation: Foundation of the Nexus Of Forces Where there is software, there is automation. However, confusion around automation continues. How do I&O leaders harness the potential of automation? This presentation defi nes and discusses various forms of automation and the opportunities to gain effi ciencies, particularly in data centers where the Nexus of forces is brought to bear. Andrew Butler, Nathan Hill and Milind Govekar Guest Keynote: Demonstrating Value to the Business This keynote presentation will unlock the secrets of master communicators like Steve Jobs and Steve Ballmer and show you how to use those insights in your own organization. Nisha Pillai, former BBC World News anchor Guest Keynote: Creating a Success Culture Exploring and examining the principles common to the individuals and organizations that succeed year on year. In particular Robin will specifi cally address the true staff/employee/customer/supplier motivators, so we understand how we get the best out of our staff and ourselves as well as appreciate the main infl uences on buyers. Robin Sieger, best-selling author and broadcaster End-User Case Study Sessions Hear real hands-on this is how we made it happen insight, from international organizations whose senior executives are working on the best and most successful I&O initiatives in Europe. The latest case study information will be added to the agenda as it is confi rmed at gartner.com/eu/datacenter Bridging to the Cloud: Establishing a Hosting Hybrid Supply Chain in BP Dave Chapman, Director of Strategy and Change, BP Platform Optimization Towards the Internal Cloud Christian Pfeiffer, Head of Platform Engineering, Commerzbank Building a Mobility Strategy and Business Case in a Public Organization Søren Ladefoged, CIO, Hvidovre Kommune Met Office Big Data and Impact on the Data Centre Graham Mallin, Executive Head of Technology, Met Offi ce Morgan Stanley Datacenter Transformation in Financial Services Michael O Toole, MD, Global Head of Enterprise Production Management (EPM) and Global Datacentres (EDC), Morgan Stanley Leveraging Technology, Cultivating Innovation and Demonstrating Value Through Devops Chris Jolliffe, Service Support Manager, QVC From Unisys OS 2200 Mainframe via Platform Independency to Winframe Gerard Doll, Director ICT, RDW Transforming IT at the 600 year old University of St Andrews Steven A Watt, Chief Information Offi cer, University of St Andrews 6 Gartner Data Center Summit 2013

MEET THE ANALYSTS Gartner analysts draw on the real-life challenges and solutions experienced by clients from 12,400 distinct organizations worldwide Vivek Bhalla Principal Research Analyst Virtual switches and their implications; The need for monitoring VoIP & UC traffi c Stewart Buchanan Vendor Management; IT Budgeting; IT Asset Management; Program and Portfolio Management; Negotiating Software Contracts Andrew Butler VP Distinguished Analyst Data Center Modernization and Consolidation; Virtualization Will Cappelli ITIL and Process Improvement; Data Center Modernization and Consolidation David Cappuccio Data Center Modernization and Consolidation; Infrastructure and Operations Leaders; IT Cost Optimization; Virtualization Carl Claunch VP Distinguished Analyst Data Center Modernization and Consolidation Claudio Da Rold VP Distinguished Analyst Outsourcing; Cloud Computing; Vendor Management; Multisourcing Competencies; Sourcing and Vendor Relationships Leaders Valdis Filks Virtualization; Data Center Modernization and Consolidation; Business Continuity Management; Vendor Management; IT Cost Optimization Nathan Hill Virtualization; Data Center Modernization and Consolidation Philip Dawson Virtualization; Data Center Modernization and Consolidation; Enterprise Applications Suites and ERP; Cloud Computing; Infrastructure and Operations Leaders Milind Govekar Managing VP Cloud Computing; ITIL and Process Improvement; IT Cost Optimization; Virtualization; Infrastructure and Operations Leaders Kevin Knox Managing VP Microsoft Windows and Offi ce; Integrating Apple into the Enterprise; Mobile Enterprise Strategy John Enck Managing VP ITIL and Process Improvement; Data Center Modernization and Consolidation; Virtualization Ian Head ITIL and Process Improvement; Data Center Modernization and Consolidation; Cloud Computing; Infrastructure and Operations Leaders; IT Cost Optimization Rakesh Kumar Data Center Modernization and Consolidation; IT Cost Optimization; Virtualization; Cloud Computing; IT Strategic Planning Richard Marshall Mobile Enterprise Strategy; Integrating Apple into the Enterprise; IT Strategic Planning; Innovation Management; Mobile Marketing John Rivard Infrastructure and Operations Leaders; IT Cost Optimization Errol Rasit IT Strategic Planning; IT Cost Optimization; Cloud Computing; Virtualization; Data Center Modernization and Consolidation Bettina Tratz-Ryan Sustainability; Smart Government; Data Center Modernization and Consolidation; IT and Operational Technology Alignment; New Market Opportunities Neil Rickard Communications Infrastructure Modernization; Data Center Modernization and Consolidation; Outsourcing; Sourcing and Vendor Relationships Leaders; Vendor Management Federica Troni Principal Research Analyst Virtualization; Outsourcing; Mobile Enterprise Strategy; Data Center Modernization and Consolidation; Integrating Apple into the Enterprise Stan Zaffos Data Center Modernization and Consolidation; IT Cost Optimization; Virtualization; IT Strategic Planning; IT Budgeting Gartner for Technical Professionals (GTP) Michael Disabato Mobile Enterprise Strategy; IT Organizational Design Alessandro Perilli Virtualization; Data Center Modernization and Consolidation Visit gartner.com/eu/datacenter for more information and to register 7

INTERACTIVE SESSIONS Analyst-User Roundtables Limited Availability Book Early Join us for a hosted peer group discussion with your end user peers, along with a Gartner analyst lending his or her expertise to assist you. These should not be missed! User Experiences in Consuming Cloud and Utility Services Claudio Da Rold Best Practices for Managing Risk and Agility in the Data Center Ian Head HANA and Hadoop: Workload Demands on Infrastructure Carl Claunch and Errol Rasit BYOD Programs: Success and Failures Michael Disabato Unix Migration Strategies Errol Rasit Application and Network Performance Monitoring Vivek Bhalla Workshops Limited Availability Book Early Presented by Gartner, these workshops provide an opportunity to drill down on specifi c how to topics in an extended, small group session. The courses are designed for an intimate and interactive learning experience. Preregistration required and reserved for end-users only. Maintain Software License Compliance under Virtualization Stewart Buchanan Using Gartner s I&O Maturity Model to Roadmap Improvements Ian Head and Milind Govekar Embracing Mobile and Cloud Services in the Datacenter Richard Marshall and Nathan Hill Balancing Risk and Agility in Data Center Operations Ian Head and Milind Govekar Pick the Right Data Center Outsourcing or Cloud IaaS Provider in Europe Claudio Da Rold and Bettina Tratz-Ryan Networking Sessions The new End-User Networking Ideas Exchange sessions give attendees a chance to meet with others with similar issues and challenges. These lightly facilitated sessions will commence with a Gartner analyst outlining the topic of the session, which will be followed by the participants getting to know each other and compare notes. Ideas Exchange: Virtualization Best Practices Ideas Exchange: Data Center Governance Gartner Analyst One-on-One Meetings Gartner Events give you more than what your normal industry event offers. Meeting face-to-face with a Gartner analyst is one of the key benefi ts of attending a Gartner Summit. Personalize your 30 minute private appointment to discuss your specifi c issue and walk away with invaluable, tailor-made advice that you can apply to your role and your organization straight away. 8 Gartner Data Center Summit 2013

SOLUTION SHOWCASE PREMIER SPONSOR Dell listens to its customers and uses that insight to make technology simpler and develop innovative solutions that deliver reliable, long-term value. Dell Solutions help its customers fi nd more balance between execution and innovation with integrated solutions; industry-standard hardware and global services and support capabilities. Dell helps its customers capitalise on the power and fl exibility of fully integrated communications technology. www.dell.co.uk SPONSORSHIP OPPORTUNITIES For further information about sponsoring this event: +44 1784 267456 european.exhibits@gartner.com PLATINUM SPONSORS SILVER SPONSORS AT&T Inc. is a premier communications holding company. With a powerful array of network resources AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. AT&T manages six state-of-the-art internet data centers in EMEA alone and provides a rich portfolio of solutions available in countries that represent 99% of the world s economy. att.com/emea CiRBA is the world s leading capacity transformation and control system for virtual and cloud infrastructure. CiRBA improves infrastructure effi ciency between 40 to 70% without introducing risk. CiRBA accomplishes these incredible results by leveraging our unparalleled policy-based, predictive analytics engine for controlling capacity by determining intelligent workload placements and resource allocations. www.cirba.com Actifi o is radically simple copy data management, that lets you recover anything instantly for up to 90% less. www.actifio.com Equinix, Inc. (Nasdaq: EQIX) connects more than 4,000 companies directly to their customers and partners inside the world s most networked data centers. www.equinix.co.uk Cisco transforms how people connect, communicate, and collaborate. The Cisco Unifi ed Data Center portfolio offers the industry s broadest data center LAN and SAN switching, compute, and integrated services solutions, enabling IT to quickly meet ever increasing business demands and take advantage of the world of many clouds. www.cisco.com/go/dc Dimension Data plc is an ICT services and solutions provider that uses its technology expertise, global service delivery capability, and entrepreneurial spirit to accelerate the business ambitions of its clients. Dimension Data is a member of the NTT Group. www.dimensiondata.com ManageEngine is an innovative producer of Enterprise IT Management Software, offering high-end functionality of large network management frameworks at cost-effective prices to enterprises worldwide. www.manageengine.com Nolio s continuous application delivery platform reduces time-to-market, lowers costs, and eliminates downtime. Nolio automates deployment across the application lifecycle on physical, virtual, and cloud infrastructures. www.noliosoft.com A leading global provider of innovative performance management solutions, Network Instruments helps organisations ensure the on-time delivery of applications and execution of critical business services. www.networkinstruments.com ORSYP is the IT operations specialist for automating and optimizing the performance of your business systems serving over 1500 customers worldwide. www.orsyp.com Extreme Networks is a technology leader in high-performance Ethernet switching for cloud, data center and mobile networks. Extreme provides a scalable network infrastructure solution that enables users to migrate from a traditional network to a virtualized network, to a location-independent cloud network, without forcing a certain technology, or operating methodology on the user. extremenetworks.com Panduit is a world-class developer and provider of leading-edge solutions that help customers optimize the physical infrastructure through simplifi cation, agility and effi ciency. Panduit s Unifi ed Physical InfrastructureSM (UPI) based solutions give enterprises the capabilities to connect, manage and automate communications, computing, power, control and security systems for a smarter, unifi ed business foundation. www.panduit.com QLogic is a global leader and technology innovator of high-performance storage and data networking solutions addressing I/O requirements for virtualized, converged, and cloud environments. www.qlogic.com RF Code is the leading provider of IT environmental monitoring and asset management solutions. Its patented technology is an essential component for data center management worldwide. www.rfcode.com TeamQuest Corporation is the global leader in IT Service Optimization, specializing in IT Capacity Management software. TeamQuest helps IT organizations consistently meet service levels while minimizing costs. By combining performance data and business metrics, TeamQuest software enables IT organizations to provide accurate, objective information as input to critical business decisions. www.teamquest.com Virtual Instruments is a leader in Infrastructure Performance Management for physical, virtual and cloud computing environments. The award-winning VirtualWisdom platform provides visibility into real-time performance and health of the entire open systems stack along with metrics that assess utilization. Virtual Instruments improves the performance and availability of mission-critical applications while lowering the cost of the supporting infrastructure. www.vitualinstruments.com Rittal is the largest company in the Friedhelm Loh Group and the world s leading supplier of IT enclosure, cooling, power, and IT security systems. www.rittal.co.uk Serena provides solutions that help Development and Operations from request to release with release automation to make application delivery both more agile and more controlled. www.serena.com Riverbed Technology delivers application performance for the globally connected enterprise. With Riverbed, enterprises can successfully and intelligently implement strategic initiatives without fear of compromising performance. www.riverbed.com Sovereign Data Connect is a customer-centric data centre provider with its Data Centre in North London and teams of technical staff on site. www.sovereigndc.com The leader in virtualization and cloud infrastructure solutions, enables businesses to thrive in the Cloud Era. With 2012 revenues of $4.61 billion and offi ces worldwide, VMware has over 500,000 customers and 55,000 partners. www.vmware.com TelecityGroup is Europe s leading provider of premium carrier-neutral data centres, providing secure and highly-connected environments for the IT and telecoms equipment that powers the digital economy. www.telecity.com Veeam Software, an Elite VMware Technology Alliance Partner and 2012 Microsoft Management and Virtualization Partner of the Year, provides innovative solutions for Modern Data Protection. www.veeam.com Visit gartner.com/eu/datacenter for more information and to register 9

WHY GARTNER EVENTS Gartner is the world s leading information technology research and advisory company. Our pivotal advantage: 890 analysts delivering independent thinking and actionable guidance to clients in 12,400 organizations worldwide. The majority from the Fortune 1000 and Global 500. This extensive body of knowledge, insight and expertise informs all of our 60+ events around the world. You simply won t fi nd this unique quality of content at any other IT conference. Why? Because no one understands the impact of technology on global business like we do. What s New in 2013? The Nexus of Forces: Mobile, cloud, information and social brings new challenges and new opportunities within I&O. Data Center leaders will receive a framework to prioritize and manage their portfolio of services and investments to deliver value while extending their vision to include the Nexus. Mobility: BYOD is challenging traditional mobility policies. We have a completely new track that will explore the best practices of deploying BYOD, evaluate the risk associated and assess the various mobility alternatives (including hosted virtual desktops) for I&O executives coupled with mobile device management. IT Leadership: Demonstrating the value of IT is critical and IT decision making is becoming complex. I&O leaders will learn effective ways of communicating the importance of IT and the value it delivers to business leaders and stake holders in their organizations. Vendor Selection/Management: Data Center leaders continue to focus on maximizing the ROI on various IT investments, with a focus on astute negotiations, minimizing the associated risks and leveraging vendor relationships. The summit will address issues regarding: What vendors do you consider or choose for what reason? How should IT evaluate vendors promises? Which vendors will play leading roles in I&O? etc. MEDIA PARTNERS REGISTRATION 3 easy ways to register Web: gartner.com/eu/datacenter Email: emea.registration@gartner.com Phone: +44 20 8879 2430 Pricing Early-Bird Price: 2,025 + UK VAT (offer ends 27 September 2013) Standard Price: 2,325 + UK VAT Public Sector Price: 1,800 + UK VAT Team attendance pricing available view full benefi ts at gartner.com/eu/datacenter EARLY-BIRD SAVINGS Save 300 when you register by 27 September 2013. Early-Bird price: 2,025 + VAT Gartner event tickets We accept one Gartner summit ticket or one Gartner Catalyst ticket for payment. If you are a client with questions about tickets, please contact your Account Manager or email emea. events@gartner.com. 10 Gartner Data Center Summit 2013