5. Analysis of the Asia Pacific AMDAR Marketplace Specifics of the Asia Pacific Airline Market as it relates to AMDAR The following points were used to develop a rating system for targeting the VHF ACARS equipped Airlines in this region. It was assumed that this type of marketing would have to be done on a minimal but effective pursuit program (biggest results from least number of airlines). While this is not the only way to prioritize AMDAR marketing activities in the region, it is the authors suggested initial approach. The Asia Pacific market has a number of significant players with overlapping routes and frequent long distance destination with some overlap with Europe and Central Asia. The region has a growing number of regional and low cost operators which could potentially provide frequent and localized AMDAR data. There are also a number of larger operators that have both regional and long-haul fleets. It may be desirable to pursue these operators for certain aircraft types as they delineate nicely between long haul and short haul fleets to avoid collecting and paying for data in places like Europe or other regions with sufficient AMDAR data. Figure 5a: ICAO Airport designators of the Asia Pacific region Figure 5a shows the destinations that data was available for as part of the region survey/analysis. The map displays the ICAO designators for locations in the region that the subject airlines have scheduled service to/from. Figure 5b displays the routes of airlines operating from Asia Pacific bases, while Figure 5c shows those airlines that are ACARS users in the region. AMDAR Coverage and Airline Recruitment Appendix Page 52
Figure 5b: Airlines Operating from Asian Pacific bases. An overview of all the airlines in the subject database that have their base of operations in the region.. Figure 5c: ACARS Aircraft Operated by Airlines in the Asia Pacific Region. An overview of the airlines using ACARS in the subject database that have their base of operations in the region. AMDAR Coverage and Airline Recruitment Appendix Page 53
Table 5 below shows the airlines in the region operating ACARS equipped aircraft of the type and model that are currently AMDAR friendly. These airlines have been ordered according to their size of fleet/route structure and as to their rating of suggested marketing effort. The airlines that are shown in bold italics have available route data that is shown in the attached route maps. ASIA PACIFIC AIRLINES WITH ACARS AIRCRAFT Total ACARS aircraft in Africa: 736 Country Airline Rating Aircraft Singapore Singapore Airlines H 106 Malaysia Malaysia Airlines H 101 Thailand Thai Airways International H 96 Taiwan China Airlines L 69 Taiwan EVA Air L 58 Vietnam Vietnam Airlines M 50 Indonesia Garuda Indonesia H 46 Papua New Guinea Air Niugini L 21 Philippines Philippine Airlines H 40 Malaysia AirAsia H 35 Singapore Tiger Airways M 22 Singapore SilkAir M 18 Philippines Cebu Pacific H 17 Singapore Singapore Airlines Cargo H 13 Malaysia AirAsia X L 11 Singapore Jetstar Asia Airways L 11 Thailand Thai AirAsia L 10 Thailand Bangkok Airways L 9 Brunei Royal Brunei Airlines L 7 Indonesia Indonesia AirAsia L 6 Table 5 Asia Pacific Airlines with available route data NOTE: Number of aircraft in above list is the number of ACARS equipped aircraft that were found to be reporting for that airline. AMDAR Coverage and Airline Recruitment Appendix Page 54
Air Niugini Figure 5d: Air Niugini Route Structure Operates a significant fleet of DHC-8 aircraft in the region (13 aircraft) and 6 F100 aircraft in its domestic operations. Not ideal a/c for AMDAR but good coverage area AirAsia X Figure 5e: Air Asia X Route Structure Long haul operation of A 330 aircraft. No regional traffic Part of AirAsia group. AMDAR Coverage and Airline Recruitment Appendix Page 55
AirAsia Figure 5f: AirAsia Route Structure Operates 101 A320 aircraft on low cost regional routes. 400 daily flights. Bangkok Airways Figure 5g: Bangkok Airways Route Structure Operates 13 A319/320 and 8 ATR72 aircraft Localized operation AMDAR Coverage and Airline Recruitment Appendix Page 56
Cebu Pacific Figure 5h: Cebu Pacific Route Structure Operates 34 A319/320 aircraft and 8 ATR72 aircraft. Good regional coverage. China Airlines Figure 5i: China Airlines Route Structure. Overlapping coverage with a number of regional operators. AMDAR Coverage and Airline Recruitment Appendix Page 57
EVA Air Figure 5k: EVA Air Route Structure Very similar routes as China Airlines Garuda Indonesia Figure 5l: Garuda Indonesia Route Structure Large fleet of Boeing 737 (63 aircraft) and 5 CRJ100 for regional operations. AMDAR Coverage and Airline Recruitment Appendix Page 58
Indonesia AirAsia Figure 5m: Indonesia AirAsia Route Structure Current 25 A320 aircraft (35 on order) Compliments well with AirAsia and AirAsiaX Jetstar Asia Airways Figure 5n: Jetstar Asia Airways Route Structure 16 A320 aircraft Overlap with other continental regional airlines AMDAR Coverage and Airline Recruitment Appendix Page 59
Providing AMDAR data from the region since 2012. Jetstar Pacific Figure 5o: Jetstar Pacific Route Structure Small Fleet (5 A320 aircraft) Malaysia Airlines Figure 5p: Malaysia Airlines Route Structure Larger fleet of long haul aircraft Local/regional fleet of B737 aircraft (maintaining a renewing fleet of approx. 40 aircraft) AMDAR Coverage and Airline Recruitment Appendix Page 60
Philippine Airlines Figure 5q: Philippine Airlines Route Structure Regional part of fleet consists of 21 A319/320 aircraft. Large aircraft (A330/340 and 747 also used in regional and long haul. Royal Brunei Airlines Figure 5r: Royal Brunei Airlines Route Structure 5 A319/320 aircraft. Small fleet for regional routes. AMDAR Coverage and Airline Recruitment Appendix Page 61
SilkAir Figure 5s: Silk Air Route Structure 22 A319/320 aircraft Thinner route coverage to large number of destinations Singapore Airlines Figure 5t: Singapore Airlines Route Structure Long haul operations for the most part. Good, high frequency over flight coverage of the region. Significant worldwide cargo operation. AMDAR Coverage and Airline Recruitment Appendix Page 62
Thai AirAsia Figure 5u: Thai AirAsia Route Structure 27 A320 aircraft fleet in regional coverage. Complementary coverage with other AirAsia operations Thai Airways International Figure 5v: Thai Airways International Route Structure Long haul fleet used in both short haul and long haul. Good regional coverage. Overlapping European coverage. AMDAR Coverage and Airline Recruitment Appendix Page 63
Tiger Airways Figure 5w: Tiger Airways Route Structure 19 A320 Aircraft fleet operating good regional coverage. Vietnam Airlines Figure 5x: Vietnam Airlines Route Structure Operates 50 A320/321 and ATR 72 aircraft in its regional operations. Good coverage of the peninsula. AMDAR Coverage and Airline Recruitment Appendix Page 64