The IDM Professional Diploma in Digital Marketing (Online)

The IDM Professional Diploma in Digital Marketing (Online)

Contents Why choose the IDM (Institute of Direct and Digital Marketing)? 2 Do you have what it takes? 12 What is the IDM Professional Diploma in Digital Marketing? 3 Students will be expected to... 12 What will the Professional Diploma qualify me to do? 3 Entry requirements 12 Start dates 12 Course outline 4 How to apply 13 The Virtual Campus 5 Summary of benefits 13 Why should I study for the IDM Professional Diploma in Digital Marketing? 7 Prices 13 Payment options 14 What our students say 8 The online learning experience 9 The IDM Professional Diploma and you 11 Call our team today for a free consultation. Call us on 020 7173 5835 to find out more about how the IDM Professional Diploma in Digital Marketing could help your career. 020 7173 5835 1

Why choose the IDM? Not for profit, just for talent Here at the Institute of Direct and Digital Marketing (IDM), we are passionate about sharing the latest skills and knowledge from the industry to equip tomorrow s marketers. We ve been training professional marketers for over 25 years and today we have over 30 courses that cover all the important aspects of digital marketing. The IDM benefits from the support of some 200 industry experts, advising us on which courses we should be developing, providing real-life experiences and case studies, tutoring classes and delivering masterclasses. All of our courses have been rigorously developed to comply with the highest academic standards, which is one of the reasons why the IDM is the only UK government-approved institute for direct, data and digital marketing professionals. The IDM is also an educational trust whose profits go back into the profession by bringing on the next generation of marketers at UK universities. 020 7173 5835 2

What is the IDM Professional Diploma in Digital Marketing? The Professional Diploma has been developed by the IDM in collaboration with some of digital marketing s most authoritative practitioners. We have brought real-world insight and experience together with the academic standards that you would expect from the UK s only awarding body for direct and digital marketing. Our aim has been to create the most valuable professional qualification in digital marketing. The course is comprehensive, the content is regularly updated and the teaching is highly interactive. The IDM Professional Diploma is a level 6 qualification. It takes 12 months to complete, during which you will cover 16 modules, submit two assignments and complete two final exams. After which you will receive the prestigious IDM Professional Diploma in Digital Marketing at the IDM graduation ceremony. What will the Professional Diploma qualify me to do? Review any marketing context and develop a digital plan that efficiently and effectively supports the delivery of business objectives Apply the key technologies, tools and techniques of digital marketing to improve marketing effectiveness Identify potential application of online marketing tools within the marketing communications mix Continuously improve the contribution of digital technologies to your organisation 020 7173 5835 3

Course outline The digital marketing landscape Understanding the digital consumer Data and database applications Planning and integrating digital marketing campaigns Principles of website design: customer experience and usability Planning and managing website development Social media, online PR and content marketing Search engine marketing Email marketing Display advertising Affiliate marketing Mobile marketing Producing great digital creative Regulation, permission and codes of practice Controlling and optimising digital marketing campaigns Emerging digital media Digital is beginning to take centre stage in the advertising and marketing process. Where brand advertising creates awareness, digital shapes preference and conversion. Where direct marketing builds customer relationships, digital expedites the process in real time. Resistance from the vested interests of channel-focused silos will soon be swept away by customer preference for the sheer utility of the most powerful marketing medium yet invented: mobile. As marketing continues to evolve at unprecedented speed, it is digital that will lead the way. Mike O Brien, Diploma Tutor 4

The Virtual Campus The Virtual Campus is where you will access all your learning materials in one place, including live classes, interactive lessons, forums, guest speaker videos and additional reading. It is available 24/7, wherever you are, from mobile, tablet or computer. Live class recordings available to watch again or catch up Track your progress on your virtual campus as you go through the course Interactive and group activities to enhance your understanding Discuss and share with fellow students on the forums 020 7173 5835 5

Everything you need is online. It s very interactive. The campus is well organised and easy to use. When you have the live classes, you feel connected to the tutor and the other students. I love the fact that you watch the classes online and participate in polls and questions; it helps to keep you involved and engaged. Domingo Gil Ramos, Social Media Consultant, T2O Media Spain Live classes Regular live classes delivered by your tutor in an online webinar. Watch and interact by taking part in polls and asking questions in real time. Engaging resources All your course materials are available on the virtual campus. The interactive lessons make learning more engaging - apply what you learn through practical exercises and test your understanding with learning checks. Collaborate and learn Build a network, share ideas and be inspired through the forums. Interact with your tutor and fellow students with questions about the course, debates and discussions of the latest industry news. 020 7173 5835 6

Why should I study for the IDM Professional Diploma in Digital Marketing? The Gold Standard Over 25 years training elite direct and digital marketers Respected across the globe, we ve awarded over 10,000 professional qualifications and trained 62,000 marketers on short courses. All IDM course content is continually reviewed and updated by a dedicated network of over 200 expert marketing practitioners. Learn through technology Interactive and engaging content in the palm of your hand We re passionate about bringing together the latest learning technology and expert digital marketing knowledge in a virtual campus full of learning resources. Learn as you live The online qualification that fits in around your life Study in your own time. With interactive materials and videos you can study at your own pace from the comfort of your own home, office or wherever you choose. The professional qualification for digital marketers The IDM is a government approved institute The IDM is the only UK governmentapproved institute for direct, data and digital marketing professionals. Independent proof of your expertise and commitment. Study 16 comprehensive modules over 12 months covering all aspects of digital marketing including; Search, Display, Social Media, Mobile and Data. Up-to-the-minute, relevant and practical Devised, written and delivered by expert practitioners Learn directly from marketers who have faced the same challenges that you re facing. We equip tomorrow s marketers with insights from real world case studies that can be immediately applied in the workplace. Collaborate and learn Build a network, share ideas and be inspired Develop a network of fellow marketers from all sectors, with whom you can share ideas and inspiration as you progress. Support and learn from each other, sharing experiences and expertise in live classes and forums. You ll be supported throughout with your own academic tutor. 020 7173 5835 7

What our students say It s a pretty intense course and you need to do a lot of strategy but the syllabus provides a great level of detail and fantastically broad range of subjects. Adam Belson Dip DigM, Senior Digital Manager, Barclaycard As a busy working mum who travels a lot, I needed something that would fit into my own agenda. This is perfect, I can do an hour in my lunchtime or in the evening - I am fitting it in around my life. The best thing about the course is that it is incredibly practical; there is so much I intend to apply to my daily work. It s been a very positive experience. Ronnie Lassiaille, Head of Web and Data Services, European Society for Medical Oncology (ESMO) I wanted to enhance my professional expertise, particularly in the digital area, and I feel the IDM Professional Diploma in Digital Marketing will give me an advantage in the EU job market. By being flexible, the course fits around my other obligations and the online classes bring that extra layer of live interaction. Overall, the course is very high quality and an excellent standard of expertise. Natasa Krstic, Professional Diploma in Digital Marketing student 020 7173 5835 8

The online learning experience IDM Online combines the latest e-learning technology with up to the minute course content to offer you the best online course in digital marketing. You ll find engaging materials and interactive lessons for each module on the virtual campus. Then join a regular live class with either your tutor, or a subject expert exploring the module theme in more detail and bringing you real-life case studies and the latest industry developments. You will join a whole class of other students who you will get to know over the 12 month duration of your course, as you progress towards your final exams. Swap ideas and share inspiration with them on the forums. Live online classes Regular classes delivered by your tutor over an online webinar. You can interact by asking questions via webchat or video. Live masterclasses We ve arranged a series of live classes with industry experts to give you the latest thinking on key topics. Individual tutor support All classes have a dedicated tutor to support you as you progress through the course. Interactive Lessons Engage with the course materials with interactive lessons and activities, helping you absorb and apply the knowledge. Virtual Campus This is the entrance to your online learning experience. You ll find all the information and links here, and you can monitor your progress too. Forums Interact with fellow students and participate in discussions about the industry or your course. You can also follow discussions set by the tutors and ask questions. Assignments You ll be set two written assignments that will count towards your final qualification. Continuous assessment Track how much of the course you have covered and how much progress you have made. 020 7173 5835 9

Who studies for the IDM Professional Diploma in Digital Marketing? Marketing communication professionals who are responsible for developing integrated, digital and multichannel marketing strategies and campaigns. This course will benefit those who have a grounding in marketing, but want to understand how digital has transformed the landscape over the last few years and what the new emerging trends might be. Which companies are signed up for the Professional Diploma? The IDM works with a number of major companies to provide training in all aspects of digital marketing, opposite are just a few. 020 7173 5835 10

The IDM Professional Diploma in Digital Marketing and you At the IDM we have an extensive portfolio of courses and qualifications covering all aspects of direct and digital marketing. In addition to the IDM Professional Diploma in Digital Marketing there are qualifications to suit every level of expertise, available as face to face programmes. Please call our team on 020 7173 5835 to learn more. Why should I choose the Professional Diploma in Digital Marketing? 95% of students rated their experience good or excellent Understand how to develop a digital marketing strategy Get insights from industry experts, including real-life case studies Gain working knowledge of the latest digital channels Earn global recognition as a qualified digital marketing expert 020 7173 5835 11

Do you have what it takes? Students will be expected to: Commit to an average of 7-8 hours a week, a total of 370 hours across the 12 month period Attend bi-weekly live classes online Regularly participate with other students in the forums and on social media Submit two mandatory assignments, as well as a number of shorter exercises along the way Sit two final written exams Entry requirements The IDM Professional Diploma in Digital Marketing is a level 6 academic qualification and as such has the following entry requirements: First or second class university degree or, Over 3 years work experience, ideally in marketing A level 4+ marketing qualification Good command of spoken and written English Call our consultants now to find out how the IDM Professional Diploma in Digital Marketing could help you advance your career. Start dates We have regular intakes throughout the year, please call our admissions team on 020 7173 5835 to find out the next course start date. 020 7173 5835 12

How to apply Summary of benefits The gold standard Learn as you live Up-to-theminute, relevant and practical Learn through technology The professional qualification for digital marketers Collaborate and learn The 12 month online IDM Professional Diploma in Digital Marketing includes access to the Virtual Campus for 18 months, online tutorials, tutor support for 12 months, interactive ebooks for 16 modules and expert masterclasses. You will also receive complimentary IDM membership which allows 24/7 access to digital and direct marketing resources. Prices The online IDM Professional Diploma in Digital Marketing costs 2,095 (+ 150 Exam Fee + VAT). Call us now to reserve your place. + + + = Interactive study materials Live class webinars Expert masterclasses 16 digital marketing modules 020 7173 5835 13

Payment options Employer funded places The IDM Professional Diploma in Digital Marketing is a well established and respected marketing qualification and your employer may want to invest in you by paying your course fees. It can be very efficient for your company to pay, since they can offset the costs of VAT, Corporation Tax, National Insurance and Income Tax. We can help you create a business case to present to your employer. Many previous students have found that their employers have been very interested to invest. Please call our team and they can talk you through the process and provide you with the business case template. Payment options for self-funders We know that it can be a big investment when you re paying for your own course and so we have developed a range of payment options to help you spread the load. Call our team now to discuss the details and find out which payment plan might be right for you. Corporate Packages We work with a number of large organisations to deliver training in digital marketing. If you d be interested in buying multiple places for your employees and getting a bulk discount then please call our Corporate Team on 0207 167 6613. Promotions We occasionally have special offers or promotions available, please call our advisors to discuss. 020 7173 5835 14

Call our team today for a free consultation Call us on 020 7173 5835 to find out more about how an IDM Professional Diploma in Digital Marketing could help your career. Email us today to check availability at admissions@idm-online.com 020 7173 5835 15