Marketing courses from UK

Transcription

1 courses from UK Brought to India by Cambridge College, Cambridge UK And ESK Network, Huntingdon, Cambridgeshire UK In collaboration with Finteq Academy, India On behalf of Cambridge College (Cambridge, UK), we are happy to announce the launch of a number of professional marketing programmes in India from November Our forthcoming programmes are as below: Courses Professional diploma in Management Diploma and Certificate offered by Chartered Institute of UK (CIM) Certificate courses in digital marketing certificates awarded by Cambridge College, Cambridge UK If you are unsure of which of the above courses you want to take up, you are most welcome to discuss it with us. We believe that a discussion on the possible options, against the goals that you want to achieve and our eligibility criteria, would help you choose one of the courses and decide the way forward.

2 Details of Courses 1. Certificate Courses o o o Digital Essentials (One day) Digital Planning (One day) Digital Efficiency Management (Three days) Duration - 1 to 3 days Fees - Rs per day, Onwards Certificates - Awarded by Cambridge College, Cambridge UK We will announce the dates for our next courses (at Delhi, Mumbai, and Kolkata) which will be in May and/or June Professional Diploma in Management Contact o CIM Diploma in Digital (Metrics & Analytics) o CIM Diploma in Digital (Mobile) o CIM Diploma in Digital (Media & Branding) o CIM Diploma in Digital o CAM Diploma in Communications * o CIM Professional Diploma in o CIM Chartered Post Graduate Diploma o CIM Professional Diploma in Professional Services Duration - 2 years online programme with teacher support, onsite options and examinations held in India Fees - Rs. 1,20,000 Onwards Diploma - Awarded by Chartered institute of (CIM) UK Dates Examinations are held twice a year. Registration is open throught the year. One can start at any time and seat in the next possible examination. Details of the courses are as stated in the Annexure If you need further information, please contact any of the following individuals: Mr. Kaushik Ghosh (New Delhi): Mr. Subrato Ghosh ( Kolkata): Mr.Nandan Sengupta (UK): nandan@marketingcollege.com

3 Annexure Short Courses Outline of Topics and Fees Digital Essentials One day course (Code DM 001) Module 1 1. The role of digital marketing communications within the marketing mix 2. Principles of digital marketing campaigns 3. E- Tools a. Hardware b. Software Module 2 4. E- communication mix 5. Different E media Module 3 6. E- communication mix Module 4 7. Best Practices, Code of Conducts, Legal Aspects Module 5 8. Monitoring a. Purpose b. Population c. Procedure d. Publication 9. Publication Aspects and Efficiency Enrichment Module 6 Digital Planning - One day course (Code DM 002) Module 1 1. Online and traditional marketing concepts and application Module 2 2. Online Business Model Module 3 3. Factors affecting online activity and plans Module 4 4. Digital mix 5. Search Engine optimisation 6. Cross linking 7. Web traffic volume stimuli Module 5 8. Developing a plan Module 6-90 Minutes 9. Case studies 10. Question and Answers session 11. Feedback and conclusion 10. Case studies 11. Question and Answers session 12. Feedback and Conclusion Day 3: Digital Efficiency Management (Code DM 001) The following topics, in addition to the modules DM 001 and DM 002 Web analytics and social media monitoring Company communications and customer interactions Tools for analysis KPIs Testing owned and bought media messages Digital Media and Mobile optimisation

4 Fees Certificate Courses Course Code Cost Suitable for Completion Document DM 001 INR 8000 Graduates with some experience in marketing Fresh Management graduates DM 002 INR 9200 Management graduates with experience in marketing or some basic understanding about Digital Those who have completed DM 001 DM 003 INR Professionals with minimum 3 years experience in marketing, branding, advertising or digital marketing Those who have completed DM Note: 002 Certificate Certificate Certificate Awarded by Cambridge College, Cambridge, UK Cambridge College, Cambridge, UK Cambridge College, Cambridge, UK These are promotional fees, which we are encouraging our clients to avail of during our launch. These would be revised after a few months. 5% discount is available for classes which are held on our own classroom premise in Kolkata Courses can be also customised for corporate customers and offered at their premises. All prices are promotional and may change without prior notice. All prices are subject to statutory levies and taxes

5 Annexure 2 - The long courses (Chartered Institute of UK) Process of Registration and Costs An overview The process of registering, as required by Chartered institute of (CIM) of UK is as below Application submission (Application form is available either online or from nandan@marketingcollege.com) Acceptance of candidature Invoice sent to the candidate Payment (in local currency through bank to our financial associate in India, M/s Finteq) Confirmation sent to student with all log- in detail, assigned mentor details, relevant study material, and exam schedules Study starts The exams are held twice a year by CIM. A student can book next available exam in advance by paying the exam fee and take the exam at his/her nearest centre. Course Fee and other costs The course fee will vary from 1200 to 1700 (depending upon the actual course). The payments could be made to our Indian office in Indian rupees through cheque or bank transfer. These costs are promotional and may change without prior notice. However a student should bear in mind that additional cost on account of exam fees and student membership of CIM, UK will be required. Currently the membership is 100 for Indian students (at reduced international rate Exam fees may be estimated at around 50 per paper. A full course may have 6 to 8 papers over the 24 months time of study. All payments could be made in local currencies. Course fee (the major chunk) CIM membership fee (Annually payable) Exam fee (to be payable when an exam is booked) Payments towards books (if hard copy required) and international courier charges from UK to India. However we are trying to develop the hard copies in India. The course fee will include - 24 months study support Course Director / Mentor Support Study Guides

6 Over the years we have developed a high quality set of Study Guides, compiled with leading publishers. They are complete with a step- by- step guide to the syllabus, real life examples, self- test exercises and related assignments. They are downloadable and use the latest Adobe E- Book Reader software allowing onscreen reading, highlighting, and annotation - making them a truly portable resource. Alternatively you can download and print them. Web Site Support We have been at the forefront in developing on- line student support. The student section of our website provides you with access to: Tutor course notes and slides Past exam papers and assignments, specimen answers and examiners reports A research facility including hotlinks to journals, other marketing organisations and useful websites Podcasts of Cambridge evening lectures freely available to download Webinars or on- line tutorials, which can be attended live or re- visited RSS feeds providing the latest marketing news Discussion Forum enabling you to ask questions and find other delegates studying your course or working nearby and form real or virtual study groups Trends - looking at the latest marketing topics and ideas We know from experience that everyone has different learning styles and study preferences. Our ability to offer flexible choices to meet the students needs has been one of the key drivers of our success. Consequently you may select any of the additional optional extras listed below if they are not part of your chosen World Service Option. And you do not have to decide everything in advance you can request additional support as and when you need it. The extra support options are: Text Books - we are happy to recommend textbooks for each of our modules, and cost effective sourcing. Alternatively we can purchase books for you and arrange to have them delivered to you. More time if you need more time to complete your studies you can extend the period of your tutor support on a module- by- module basis. More tutor support - if you want more tutor support for all or any of your modules you can upgrade at anytime to have additional one to one tutoring. We can arrange audio or video sessions with your tutor for any or all of your modules. You will only have to pay for the time you actually use. Taught Sessions if you are able to travel and decide during your studies that you would like to upgrade to attend a taught weekend in the UK you may do so for any or all of your modules. We are also planning to start these taught sessions in India in the near future. ===================