BRAZILIAN AUTOMOTIVE INDUSTRY AT A GLANCE
BRAZILIAN AUTOMOTIVE INDUSTRY
GENERAL MARKET INFORMATION Brazil has become the 7th largest vehicle producer and the 4th largest vehicle consumer market in the world. Since 2006, vehicle production in Brazil has been over 2 million units a year and has been consistently growing (3.3 million units in 2012). The automotive industry in Brazil accounts for almost 20% of the country s GDP. Brazil has successfully managed the recent crisis which affected automotive markets in other parts of the world. The Federal Government implemented a wide range of measures to assure economic growth through increased production and consumption. Among these, one could mention interest rate cuts, extended credit, excise tax reductions and programs to encourage the acquisition of trucks and buses. In 2012, the Brazilian automotive industry registered record investments, according to the chart below:
In the next four years these resources will be used to expand production, in engineering and to new products. The automotive sector in Brazil brings together the leading global brands in automobiles, light commercial vehicles, buses, trucks and agricultural machinery. The 25 assemblers that make up the Brazilian automotive industry are: AGCO (Massey Ferguson), Agrale, Caterpillar, CNH (Case and New Holland), Fiat, Ford, General Motors, Honda, Hyundai, International, Iveco, John Deere, Karmann-Ghia, Komatsu, Man (Volkswagen Trucks and Buses), Mercedes-Benz, Mitsubishi, Nissan, Peugeot Citroën, Renault, Scania, Toyota, Valtra, Volkswagen and Volvo. The industry also has sales infrastructure throughout the nation. Today, there are over 4,200 authorized resellers in Brazil.
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