Daimler Trucks Division Day 2013 September 20 th, Stefan Buchner Head of Mercedes-Benz Trucks

Transcription

1 Daimler Trucks Division Day 2013 September 20 th, 2013 Stefan Buchner Head of Mercedes-Benz Trucks TE

2 Agenda 1 Mercedes-Benz Trucks business status and challenges 2 Competitive product portfolio successful Euro VI launch 3 Strong market and sales performance 4 MB Trucks#1 business optimization growth and efficiency 5 Summary

3 Continued challenging business environment expected "Customer dedication" implementation of new Sales & Marketing setup Uncertain economic climate European markets still not back at pre-crisis levels Tap growth and efficiency potential Increasing competitive pressure External Turnaround situation in Brazil Internal High localization requirements in core markets outside EU New industry product landscape with Euro VI

4 Mercedes-Benz Trucks business status Successfull portfolio upgrade to Euro VI First OEM with complete Euro VI product range including special vehicles Strong customer and media feedback on new Actros Significant fuel efficiency and TCO advantage Product portfolio upgrade also in Brazil and Turkey (new Actros in 2016) decided Strong market success in Europe and RoW challenges in Brazil Market share expanded in EU 29 and Germany Clear market leadership in Turkey Critical market dynamics 2013 in Brazil stopped Performance challenges addressed with MB Trucks#1 MB Trucks#1 program accelerated to improve earnings position Brazil turnaround on the way Earnings protection 2013/14

5 Agenda 1 Mercedes-Benz Trucks business status and challenges 2 Competitive product portfolio successful Euro VI launch 3 Strong market and sales performance 4 MB Trucks#1 business optimization growth and efficiency 5 Summary

6 Euro VI product portfolio for Europe successfully launched

7 A customer oriented product segmentation and positioning is successfully accomplished Heavy Duty Medium Duty Long distance Distribution >18t Construction Distribution <18t Loader payload optimized Comfort Driving dynamics Profitability Volumer load height optimized Class Handling Efficiency Grounder load capacity optimized Power Robustness Efficiency Value Efficiency Dedication

8 The new Actros the leader in long distance haulage Comfort Flat floor 3 rooms, 2.13 headroom Living SoloStar concept Driving dynamics Power delivery new engines up to 625 hp Safe driving experience steering, frame, rear axle guide Profitability Consumption in Euro VI up to -5% + PPC 1 + FleetBoard Repair & Maintenance compensation Euro VI-Effect 1) PPC = Predictive Powertrain Control

9 New Actros provides competitive edge with remarkable TCO advantage despite Euro VI Total Cost of Ownership (TCO) 1 Fuel Efficiency advantage for all segments Purchase costs 8% Miscellaneous 6% Insurance and tax 4% Toll fare 6% 10% Repair & Maintenance 2) New Actros (Euro V) New Actros (Euro VI) Antos (Euro VI) Arocs (Euro VI) Administration 10% 29% Fuel Basis: classic Actros/Axor Euro V up to -7.0% up to -5.0% up to -5.0% up to -5.0% Personnel Costs 27% up to -6.5% up to -6.5% up to -6.5% Vehicle Predictive Powertrain Control (PPC) 1) Source: BGL, Stand 07/2013, 2) incl. tyres

10 Mercedes-Benz Trucks Brazilian product portfolio covers all segments from light to extra-heavy

11 Mercedes-Benz Trucks Turkish product portfolio basis for clear market leadership

12 Agenda 1 Mercedes-Benz Trucks business status and challenges 2 Competitive product portfolio successful Euro VI launch 3 Strong market and sales performance 4 MB Trucks#1 business optimization growth and efficiency 5 Summary

13 Strong global presence seven of ten largest markets outside EU29 Top 10 markets (MB Trucks sales YTD 08/13) MB Trucks markets '000 units MB Trucks top 10 markets MB Trucks sales > 100 units

14 Mercedes-Benz Trucks expanded market leadership EU29 Truck market Europe 1 Market share Europe 1 YTD 07/13 '000 units % 395 MB up to -5% MAN DAF Volvo SoM 21.0% 22.5% 23.6% 21.7% 22.6% Scania Iveco Renault Other YTD 07/13 YTD 07/12 1. Truck Market EU29 (MDT/HDT) > 6t SoM: Share of market

15 Mercedes-Benz Trucks remains clear market leader in Germany GER Truck market Germany 1 Market share Germany 1 YTD 07/13 '000 units % 93 MB MAN DAF Scania SoM 39.6% 41.6% 40.5% 37.5% 39.2% Volvo Iveco Renault Other YTD 07/13 YTD 07/12 1. Truck Market Germany (MDT/HDT) > 6t SoM: Share of market

16 Mercedes-Benz Trucks Brazil is #2 in market goal to become #1 again BRA Truck market Brazil 1 Market share Brazil 1 YTD 07/13 '000 units % up to +10% 133 MB VW Ford Scania SoM 29.5% 28.5% 26.4% 25.2% 25.5% Volvo Iveco Agrale Others YTD 07/13 YTD 07/12 1. Truck Market Brazil (MDT/HDT) > 6t SoM: Share of market

17 Mercedes-Benz Trucks is also clear market leader in Turkey TUR Truck market Turkey 1 '000 units Market share Turkey 1 YTD 07/13 % 44 MB Ford Iveco MAN SoM % 33.5% 38.0% 37.3% 45.4% Scania Isuzu Renault BMC YTD 07/13 YTD 07/12 1. Truck Market Turkey (MDT/HDT) > 6t SoM: Share of market

18 2013 sales volume on strong trajectory Mercedes-Benz Trucks sales worldwide (YTD) '000 units % /12 08/13

19 Order intake increased more than 30% in EU29 Order intake EU29 (YTD) Comments +31% Euro V Some Euro V pre-buy demand especially DE, UK & F Mainly driven by long haulage segment Steering of derogation process implemented Euro VI In total >11,000 units Euro VI in the market (total 28,000 new HD trucks sold) Euro VI order intake increasing as planned YTD 08/12 08/13 In 2013 order intakes for New Actros Euro VI in EU 29 >50% and in Germany >80%

20 Agenda 1 Mercedes-Benz Trucks business status and challenges 2 Competitive product portfolio successful Euro VI launch 3 Strong market and sales performance 4 MB Trucks#1 business optimization growth and efficiency 5 Summary

21 MB Trucks#1 integral part of DT#1 Trucks EU/LA Trucks NAFTA Trucks Asia Global Powertrain MB TRUCKS#1 Road to Leadership FUSO 2015 GET Full Power 2 Topics in each program Sales and Aftersales push Material cost optimization Production cost optimization Quality push People and high performance culture Cross-business initiatives to achieve global synergy effects, e.g.: Global Sales and Aftersales push Module strategy and global scale realization Integrated Asia Business Model

22 MB Trucks#1: Ten focus areas to ensure sustainable competitive position Operational (short-/medium-term) Strategic (longer-term) 1 Market performance push (market share and price realization) 7 Product portfolio strategy 2 3 Downstream acceleration Brazil turnaround Growth 8 Operations & footprint strategy 4 5 Variable cost reduction Fixed cost reduction Efficiency 9 Customer & market strategy 6 Capex/funding optimization 10 Working and leadership culture

23 Sales & Marketing: New setup will significantly improve customer dedication Current Structure New Sales & Marketing setup Sales & Marketing MBC Sales & Marketing Trucks Sales & Marketing Van Sales & Marketing MBC Sales & Marketing Trucks Sales & Marketing Vans Service and Parts-Business Service & Parts Service & Parts Service & Parts Parts Logistics & Service Operations Retail Network Development and Training Training Networkdevelop. Networkdevelop. Networkdevelop. Increased customer dedication

24 Sales push: Fleet conquest program showing success Initiative overview Conquest program launched Focus: largest European fleets Special product offerings and customer support Impact: example of a new customer ~700 trucks in operation, mainly from competitors 2013: 400 units ordered from MB Trucks

25 Agenda 1 Mercedes-Benz Trucks business status and challenges 2 Competitive product portfolio successful Euro VI launch 3 Strong market and sales performance 4 MB Trucks#1 business optimization growth and efficiency 5 Summary

26 We are committed to delivering sustainable results for Daimler Trucks Strategic levers Sustainable results Expansion of global presence - Sales & downstream - Superior customer value through strong TCO position Continued focus on business excellence Substantial value for all key stakeholders Continued investment in product leadership Competitive product portfolio and business model Strong focus on performance culture Attractive working environment

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