Extended Warranties for New and Used Cars in Europe

Transcription

1 Extended Warranties for New and Used Cars in Europe Report Prospectus October 2013 Web: 1

2 Prospectus contents Page What is the research? What is the rationale? How do dealerships surveyed break down? Which manufacturer brands have been investigated? What is the report structure? What are the key features of the research? How can the research be used? How can the PartnerBASE be used? Who can use the research? What are some of the key findings? What is the cost and format? What other reports are available? How can the research be purchased? Web: info@finaccord.com 2

3 What is the research? Finaccord s report titled Extended Warranties for New and Used Cars in Europe provides comprehensive and in-depth research covering 25 countries in Europe, namely: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Norway, Netherlands, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey, the UK and Ukraine. Based on a survey of 1,350 dealers in these countries and an investigation typically covering between 30 and 40 automotive brands in each territory (albeit with a maximum of over 50 in Russia), the study delivers unique insights into the market for extended warranties for new and used passenger cars bought by consumers. Moreover, the research also generates data describing the size, in terms of gross written premiums and other revenues, for the market for extended warranties for new and used cars in each country. In addition to this unique market data, the survey results are also used to measure the extent to which automotive dealers and manufacturer brands actually organise and intermediate extended warranties in each country, to calculate average customer take-up rates for extended warranties at the point of sale, and to understand relationships between manufacturers or importers and external warranty providers for branded or endorsed programs. Web: info@finaccord.com 3

4 What is the rationale? The automotive manufacturing market, globally as well as in Europe, has long been highly cyclical and prone to low or non-existent profitability as a consequence of the tough competition that exists between manufacturers. As a result, a key issue for automotive manufacturers is to increase the value of revenues that they extract from customers through the provision of ancillary services, including extended warranties. Furthermore, the thin margins that car dealerships and importers can secure on vehicle sales in isolation can be boosted by cross-selling related services, most importantly financial services such as extended warranties. The market for extended warranties for new and used cars, which Finaccord s research indicates to be worth about EUR 2.61 billion in gross premiums and other revenues across Europe, is therefore a significant battleground. This study and its accompanying PartnerBASE database and market data file represent systematic, published research on the subject across Europe providing unrivalled insight about it. Web: info@finaccord.com 4

5 How do dealerships surveyed break down? Greece, Hungary, Ireland, Norway, Portugal, Romania, Slovakia, all 3.0% Finland, Luxembourg, both 2.6% Germany, 7.4% France, 6.3% Italy, 5.9% Russia, 5.9% UK, 5.9% Austria, Belgium, Czech Republic, Denmark, Netherlands, Sweden, Switzerland, Turkey, Ukraine, all 3.7% Multi-marque, 31.9% Other groups, 4.7% Spain, 5.2% BMW group, 3.6% Poland, 4.1% VW group, 19.0% Renault Nissan group, 9.5% PSA group, 7.5% GM group, 5.2% Ford, 4.4% Toyota group, 4.2% Hyundai group, 4.2% Fiat group, 3.0% Daimler group, 2.9% Finaccord s universe of dealerships includes 1,350 respondents in total spread across 25 countries in Europe including manufacturer-owned dealerships, franchised dealerships, multi-marque dealerships and new and used car supermarkets. For a full list of the organizations contacted for the research and included in PartnerBASE, please contact Finaccord. Web: info@finaccord.com 5

6 Which manufacturer brands have been investigated? Manufacturer brands investigated through the local offices of the manufacturers themselves or those of their importers in at least one of the countries covered in this report are as follows: AIXAM Alfa Romeo Aston Martin Audi Bentley BMW Bogdan BYD Cadillac Chery Chevrolet Chrysler Citroën Dacia FAW Ferrari Fiat Ford Geely Great Wall Haima Honda Hyundai Infiniti Jaguar Jeep Kia Lada Lamborghini Lancia Land Rover Lexus Lifan Lotus Maserati Mazda Mercedes-Benz MG MINI Mitsubishi Morgan Nissan Opel Perodua Peugeot Porsche Proton Renault Rolls-Royce SEAT Škoda Smart SsangYong Subaru Suzuki TagAZ Tata Tesla Toyota UAZ Uz-Daewoo Vauxhall Vaz Volkswagen Volvo Vortex Wiesmann ZAZ Web: 6

7 What is the report structure? 0. Executive Summary: providing a concise evaluation of the principal findings of the report. 1. Introduction: offering a rationale, a detailed description of methodology and definitions. 2. European Overview: comprising an overview of the market for extended warranties for new and used cars across the 25 countries. Analyses include: trends in sales of new and used passenger vehicles; comparison of key metrics describing the behaviour of dealers in this market; comparison of average customer take-up rates for point-of-sale extended warranties; and calculation of the market size, in terms of gross written premiums and other revenues in each country, for extended warranties for new and used cars in Europe. 3. Austria: an in-depth analysis of the market for extended warranties for new and used cars in Austria including: an overview of the market for new and used passenger cars; dealer survey results including analysis of the use of extended warranty programs branded or endorsed by manufacturers (tied providers) as opposed to contracts provided by independent warranty firms (non-tied providers); manufacturer / importer survey results, including partners used for branded or endorsed extended warranty schemes; and combined analysis of implied provider market shares. 4-27: the other 24 countries (for all, contents as for Austria). Web: info@finaccord.com 7

8 What are the key features of the research? Key features of this report include: comparable and standardised data concerning extended warranties for new and used cars covering a total of 25 countries in Europe ranging from mature territories, such as France and Germany, to fast-developing markets, such as Russia and Turkey; provision of market size and segmentation data for all of these markets generated from Finaccord s proprietary European Automotive Financial Services Model; analysis of the average number of providers of extended warranties used by dealers and the degree to which they collaborate with non-tied companies in addition to tied partners; in both the report and the accompanying PartnerBASE database, identification of both leading and secondary non-tied providers of extended warranties used by dealerships plus relationships between manufacturers or importers and external companies for branded or endorsed extended warranty schemes; calculation of implied market shares both by country and across Europe as a whole for all types of extended warranty provider. Web: info@finaccord.com 8

9 How can the research be used? You may be able to use this report and the PartnerBASE that accompanies it in one or more of the following ways: to understand the current size and future potential of the market for extended warranties for new and used cars on a Europe-wide basis; to appreciate the extent to which dealerships favour promoting manufacturer-branded extended warranties as opposed to contracts sourced from non-tied warranty providers; benchmark the degree of competitive intensity recorded by the research for distributing extended warranties through the point of sale; to evaluate the potential for establishing partnerships with manufacturer brands or their local importers for branded or endorsed extended warranty programs; track the involvement in this field of leading national and international competitors including Allianz, AXA, CarGarantie, Europ Assistance, MAPFRE Warranty, NSA Garantie, QBE, Real Garant, Svensk Bilgaranti and The Warranty Group. Web: info@finaccord.com 9

10 How can the PartnerBASE be used? Filter by group Select country Identify product partners Brand Group Country Product offered? EXTENDED WARRANTIES Operating model Tied partner(s) MINI BMW Slovakia No Mitsubishi Mitsubishi Slovakia Yes External underwriter CarGarant Nissan Renault Nissan Slovakia Yes Captive underwriter Nissan International Insurance Opel GM Slovakia Yes External underwriter CarGarantie Peugeot PSA Slovakia Yes Internal provider PSA group Look up specific brands Choose operating model Note: for this report, PartnerBASE also covers 1,350 dealerships Web:

11 Who can use the research? 1. Automotive manufacturers: this research provides a wealth of unique and valuable benchmarking data allowing you to assess objectively the status of extended warranties for new and used cars on a Europe-wide basis; 2. Underwriters and administrators of extended warranties: what are the opportunities to increase or build market share within the extended warranty markets of each country by means of distribution alliances with manufacturer brands, importers or dealers? 3. Finance and leasing companies: in some countries, it is common for extended warranties to be embedded in consumer finance and leasing packages hence it is important for providers in these areas to comprehend fully the apparent opportunities; 4. Management consultancies: are you helping a manufacturer or warranty provider with its strategy or evaluating how it can develop its business in extended warranties for new and used cars in Europe? Understand the current status of this market across 25 countries, saving time and effort on researching the subject yourself. Web: info@finaccord.com 11

12 What are some of the key findings? 1. Across Europe as a whole, 61.8% of manufacturer brands surveyed were marketing extended warranties to their customers in 2013, up significantly from 54.5% in 2010 Austria Belgium Czech Republic Denmark Finland France Germany Greece Hungary Ireland Italy Luxembourg Netherlands Norway Poland Portugal Romania Russia Slovakia Spain Sweden Switzerland Turkey UK Ukraine Average 78.4% 82.1% 75.8% 31.0% 12.5% 90.7% 77.3% 75.9% 72.7% 25.0% 73.3% 70.6% 77.1% 13.3% 84.2% 73.5% 47.1% 29.4% 65.6% 71.4% 68.8% 92.1% 68.6% 57.4% 14.3% 61.8% 0% 20% 40% 60% 80% 100% % of manufacturer brands with extended warranty schemes Source: Finaccord Automotive Financial Services in Europe Survey Web: info@finaccord.com 12

13 What are some of the key findings? (cont.) 2. Most manufacturer brands in Poland offer extended warranties with provider mandates split between a variety of different competitors % of manufacturer brands offering extended warranties and operating model Weighted provider share of partnerships 100% 80% 60% 40% 20% BMW group, 2.0% other, 1.9% WAGAS / Hiscox, 5.2% WAGAS / MAPFRE Asistencia, 7.8% Allianz, 8.0% The Warranty Group, 8.1% WAGAS / Allianz, 34.5% 0% Product offered? Operating model PSA group, 8.7% Ford group, 9.3% Renault Nissan group, 14.4% Source: Finaccord European Automotive Financial Services Survey Web: info@finaccord.com 13

14 What are some of the key findings? (cont.) 3. In Sweden, sales of both new and used cars have been fairly resilient in comparison to many other European countries Passenger car parc and new / used passenger car sales (million) 5 Used car sales Car parc New car sales Source: BIL Sweden, Statistics Sweden, Finaccord analysis Web: info@finaccord.com 14

15 What are some of the key findings? (cont.) 4. Key findings from the executive summary include: the market for extended warranties for passenger cars in Europe is worth in the region of EUR 2.61 billion in terms of gross written premiums and other revenues with Germany, as might be expected, the largest market; Finaccord s research indicates that the extended warranty markets of specific countries have very different levels of development when measured as a percentage of the value of underlying sales of new and used cars to consumers through dealerships; by this measure, and across new and used cars combined, revenues for extended warranties were worth 1.19% of the value of car sales in the most developed market in 2013 in comparison to the European weighted average of 0.70%; in terms of the 'reach' afforded by its various dealer and manufacturer brand partnerships, CarGarantie is identifiable as a European market leader followed among external providers by Allianz, The Warranty Group, Real Garant and Europ Assistance (including Icare). Web: info@finaccord.com 15