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Vblock Systems The World s Most Advanced Converged Infrastructure Matthew Tilley Lead varchitect, APJ/C VCE

VCE TODAY Industry Drivers Market Landscape Value Proposition Company Products and Services 3

INFORMATION TECHNOLOGY IS CHANGING Converged infrastructure simplifies physical architecture Virtualisation dramatically improves utilisation Advanced system management tools emerge New frameworks speed application development Private leads public to hybrid cloud 4

ENTERPRISE CLOUD = NEW THINKING Old World Physical Apps Dev New World Virtual Apps Dev Dedicated, Vertical Stacks Dynamic Pools of Compute & Storage 5

WHY CLOUD Attributes On-demand resources with measured services Dynamic Flexible Pooled Low Cost Agile Scalable Efficient Secure 6

TECHNOLOGY EVOLUTION = CUSTOMER VALUE Build Your Own Reference Architecture Converged Infrastructure System Select each component 75% of time & budget spent keeping the lights on VSPEX Proven Infrastructure Vblock Systems Fastest deployment. Eliminate ongoing operational burdens. 7

VCE IS THE ONLY COMPANY TO PROVIDE A fully integrated and fully virtualised cloud infrastructure system 8

VBLOCK SYSTEMS UNIQUELY SOLVE KEY IT CHALLENGES Business Challenges Operational Challenges Speed to Deliver Management and Operational Complexity Financial Challenges Environmental and Facilities Costs SLAs & High Availability for Mission Critical Apps Vendor Management Investment Lifecycle Protection (TCO) Running IT: roadmap planning, new feature adoption, upgrades, interoperability, patches, change management, performance envelopes, compliance, security, etc. Overworked IT Staff Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011 9

VCE CUSTOMER VALUE Optimise Infrastructure Secure Environment Speed Deployment Lower Cost Pre-Engineered, Pre-Validated, Pretested Promote Innovation 10

VCE PRODUCT STANDARDISATION Converged Infrastructure and Cloud Computing System Mgmt Virtualization Storage Network Compute Virtualisation, Server, Storage, Networking and Security Pre-Engineered, Validated, and physical and logical integration Simplified Management Solutions Validation Roadmap planning, interoperability testing, change management and upgrades VCE Support experience 11

VCE - ACCELERATING Announced Nov 2009 Reference Architecture 1 st Vblock System Enterprise Customer Acceptance 125+ Partners $1B Run Rate Product Line Expansion 2010 2010 2011 2011 2012 2012 $3B Global Outlook 12

VCE CUSTOMER PROFILES Global Financial Services Regional Healthcare X86 Scale Out A Next Gen Apps U.S. Insurance Global Payments Major U.S. Airline U.S. Federal Government Tier 1 Mixed Workloads Global Eye Care Global Systems Integrator 13

VCE THOUGHT LEADERSHIP Gartner Datacenter Conference Live Polling Dec 2011 VCE 23% Which vendor would you perceive to be the most competent to deliver on a fabricbased strategy in your enterprise? Cisco HP VMware IBM Oracle Dell None 0% 9% 8% 7% 6% 20% 22% Don't know 5% 0% 5% 10% 15% 20% 25% 14

IDC RESEARCH: VCE CUSTOMER VALUE 5X FASTER speed to deployment From 5 weeks to 1 week 4X LESS staff resource time to configure and deploy 83X BETTER availability From 71 hours to 51 minutes of server downtime per year 3X LOWER cost per user From $1304 to $472 *IDC White Paper, April 2012, Case Studies of 5 VCE customers 15

WHAT WE DO WHEN WE BUILD SYSTEMS Vblock Systems Physical Build What equipment is used in system How equipment is racked in system Base Logical Build What software is used on system components How software base configuration is deployed How equipment is connected in system Logical Build Customization How the systems advanced configuration is implemented for customer standards / requirements How the systems advanced configuration is optimized for customer application/workload VMware Hypervisor Storage Network Compute Base Logical Build Vblock System Physical Build Logical Build Customization 16

VBLOCK SERIES 700 Enterprise-class, mission-critical system Best director-class fabric switch Most advanced fabric-based blade server Most trusted storage system For the world s most demanding workloads and service levels 17

VBLOCK SERIES 300 Agile and efficient data center-class system High-density, compact fabric switch Integrated fabric-based blade server Best-in-class unified storage Modular, scalable performance 18

VBLOCK SOLUTIONS OPTIMISATION Messaging ERP Virtual Desktop Collaboration Application Development Engineered, Pre-Integrated, Validated 19

SOLUTION ACCELERATION VCE Accelerates Application and Infrastructure Agility and Reliability For A Global Specialized Eye Care Corporation Use case Mixed use environment running custom applications Business requirement for standardization to run any application in virtualized environment Results Server Virtualisation from 40% to 90% Application processing up to 800% faster Build times reduced by 50% Database backups 50% to 75% faster Storage provisioning 66% faster Overall cost reduction Vblock Series 700 Clusters in US and Western Europe Avamar replication and Data Domain 20

VBLOCK DATA PROTECTION EMC Avamar: Fast and efficient virtualisation aware backup and recovery through a complete software and hardware solution EMC Avamar & Data Domain: Fast, efficient deduplicated backup, archiving and disaster recovery architecture EMC RecoverPoint: Replication with Continuous Data Protection & Consistency groups EMC VPLEX: Protect business critical data with a zero data loss architecture & enable workload mobility for application and data platform portability 21

VCE SERVICES TO IMPLEMENT, OPERATE AND OPTIMISE Implementation Site Readiness Assessment Deployment & Implementation Production Readiness Advanced Services Residency Infrastructure Migration VDI Accelerator Software Upgrades Hardware Expansion Custom Services VMware vshield Install Service Security Assessment Unix to X86 migrations P2V & V2V migration service Health Check Services Management and Orchestration Services Provided by VCE Partners & VCE Professional Services 22

VCE SUPPORT Single contract for support and warranty Seamless support experience Three tiers of support 24 x 7 follow-the-sun access VCE Core Support Integrated VCE support VCE Plus Support Expanded support providing proactive care and software management VCE Premier Support Comprehensive support with complete system and software lifecycle management VCE Integrated Systems (B2B & CRM), Web Portal, Phone Support VCE Technical Support (TSRs and vpses), Escalation Support VCE Release Management (Code Currency), Tech Alerts, Matrices Consolidated Support Contracts (Parts, Logistics, Field Service) 23

VCE CUSTOMER EXPERIENCE Easier configuration & ordering Faster deployment Better security & performance Advanced systems management Validated ongoing configuration management, operations and upgrades Agile application development High availability Streamlined support with single accountability 24

VCE VALUE Optimise Infrastructure Secure Environment Speed Deployment Lower Cost Promote Innovation 25

3D Model of the Vblock