KIM, TAE HO WORK ADDRESS

KIM, TAE HO WORK ADDRESS Office address: Educational Leadership and Counseling Psychology College of Education Cleveland Hall, Room 270 Pullman, WA 99164-2136 Phone: 509-335-7720 E-mail: taeho.kim@wsu.edu EDUCATION Ph.D. University of Florida (2010-2014) Concentration: Sport Marketing & Consumer Behavior Dissertation: Customer engagement framework endemic to the fitness industry Advisor: Dr. Yong Jae Ko M.A. University of Florida (2010-2014) Concentration: Sport Marketing, Service Quality, & Consumer Behavior Thesis: Does Better Service Quality Means More Fans?: Moderating effect of Perceived Value, Trust, and Commitment on the Link between Event Quality and Sport Consumption Behavior Advisor: Dr. Yong Jae Ko B.A. Yonsei University, (1999 2003) Physical Education ACADEMIC APPOINTMENT 2014 Present Washington State University - Clinical Assistant Professor 2010 2014 University of Florida (UF) - Teaching Assistant MEMBERSHIP AND SERVICE Professional Membership American Marketing Association (AMA) (2010-present) Northern American Society for Sport Management (NASSM) (2009-present). Sport Marketing Association (SMA) (2009-present). Entertainment and Venue Tomorrow (SEVT) (2009-present) Yonsei University 1

Students Association President of Physical Education department, 2002-2003; Member, 1999 to 2003 R.O.T.C - Personal Management Officer, 2002-2003; Member, 2001-2003 RESEARCH INTERESTS Customer Engagement Behavior in sport context Service Quality Sport Consumer Behavior My primary research interests are (a) engagement research (both consumer and employee behavior) applied to sporting events, (b) service quality in sport events, and (c) sport consumer behaviors. In particular, my research primarily focuses on how and why customers (employees) participated in engagement behavior. This line of research will be extended to related key behavior research as beyond individual role behavior (e.g., word of mouth, suggestion, and recommendation) both in sport consumer and employee contexts. I believe that these lines of research are critical areas of exploration for the field of sport marketing and for the future growth of the sport industry. I will continue to work hard to produce high impact research and remain as a valuable member of the Sport Management Program at University of Florida. SCHOLARY ACTIVITIES Publication 1. Kim, T. H., Ko, Y. J., & Park, C. M. (2013). The influence of event quality on revisit intention: Gender difference and segmentation strategy. Managing Service Quality (SSCI), 23(3). 2. Ko, Y. J., Rhee, Y. C., Kim, Y. K., & Kim, T. H. (in press). The influence of corporate social responsibility on donor behavior: Commitment and trust perspectives. Sport Marketing Quarterly. Manuscripts Submitted/Under Review 1. Kim, T. H., Ko, Y. J., & Rhee, Y. C. (Under review). The Moderating Effects of Commitment in the Structural Relationship between Sport Event Quality and Revisit Intention. Journal of Sport Management (SSCI). 2. Kim, K. Y., Kim, T. H. & Kim, H. Y. (Under review). Cultivation of sports fandom in social media: Motivation, identification, and e-word of mouth of Facebook users. International Journal of Sport Management. Manuscripts under Development 2

1. Kim, T. H., Ko, Y. J., & Rhee, Y. J. (In progress). Sport spectators event quality perceptions: A comparison between collegiate sport fans and professional sport fans. 2. Ko, Y. J., & Kim, T. H. (In progress). Moderating effect of commitment on the relationship between event quality perceptions and attendance: comparison between major league and minor league event. 3. Ko, Y. J., Rhee, Y. C., & Kim, T. H. (In progress). Antecedents and consequences of trust in spectator sports. 4. Ko, Y. J., Kim, T. H., Rhee, Y. C., & Arai, A. (In progress). The role of perceived integrity, fairness, and accountability in University athletics donor decision: Trust and commitment perspectives 5. Ko, Y. J., Sagas, M., Bopp, T., Cattani, K., Kim, T. H., & Arai, A. (In Progress). A comparative analysis of student-athletes welfare and related services. 6. Kim, T. H. & Ko, Y. J. (In progress). Why do sport consumer shows engagement behavior? 7. Kim, T. H. & Ko, Y. J. (In progress). Why do sport employee shows engagement behavior 8. Kim, T. H. & Ko, Y. J. (In progress). The effect of different information sources on consumer purchasing intention: The moderating role of involvement International Conference Presentation 1. Kim, T. H., & Ko, Y. J. (2009, May). Does better service quality means more fans?: Moderating relationship quality on link between service quality and sport consumption Behavior. 2009 North American Society for Sport Management, Columbia, SC. 2. Rhee, Y. C., Kang, J. H., & Kim, T. H. (2009, October). The relationship among relative deprivation, regional identification, and team identification: Test of a structural model. 2009 Sport Marketing Association, Cleveland, OH. 3. Kim, T. H., & Ko, Y. J. (2009, November). Moderating effect of perceived value, trust, and commitment on the relationship between event quality and sport consumption behavior. 2009 Sport Entertainment and Venue Tomorrow, Columbia, SC. 4. Kim, T. H., & Ko, Y. J. (2010, June). Antecedents and consequences of trust in spectator sports: A conceptual model. 2010 North American Society for Sport Management, Tampa, FL. 5. Kim, T. H., Ko, Y. J., & Rhee, Y. C. (2010). The influence of event quality on sport consumption behavior: The moderating effect of commitment. 2010 American Marketing Association Summer Marketing Educators Conference, Boston, MA. 6. Kim, T. H., Ko, Y. J., & Rhee, Y. C. (2010). Sport spectators event quality perceptions: A gender segmentation strategy. 2010 Sport Marketing Association, New Orleans, LA. 7. Kim, T. H., Ko, Y. J., & Rhee, Y. C. (2010). Sport spectators event quality perceptions: 3

A comparison between collegiate sport fans and professional sport fans. 2010 Sport Entertainment and Venue Tomorrow, Columbia, SC. 8. Ko, Y. J., Kim, T. H., Kim, Y. K., & Rhee, Y. C. (2011). The influence of CSR on commitment and donor behavior: The moderating effect of trust. 2011 North American Society for Sport Management, London, Ontario, Canada. 9. Bae, S. W., Choo, N. Y., Cho, S. H., Ha, J. H., Rhee, Y. C., Kim, T. H., & Ko, Y. J. (2011). Consumers evaluation of golf-products: The roles of extrinsic product cues. 2011 Sport Marketing Association, Houston, TX. 10. Kim, T. H., Kim, H. Y., Jeon, J. H., Kim, K. Y., & Ko, Y. J. (2012). Motivation of using social network sites and E-word of mouth intentions: A case of sport team face book. 2012 North American Society for Sport Management, Seattle, WA. 11. Ko, Y. J., Kim, T. H., & Kim, Y. D. (2012). The role of integrity, fairness, and accountability in University athletics donor decision: Trust and commitment perspectives. 2012 North American Society for Sport Management, Seattle, WA. 12. Ko, Y. J., Kim, T. H., Cattani, K., & Harrolle, M. (2012). It s more than meets the eye: How event quality influences spectators revisit intention in major and minor league baseball. 2012 Sport Marketing Association, Orlando, FL. 13. Kim, T. H. & Ko, Y. J. (2012). Differential impacts of event quality factors on spectators revisit intention: A comparison of college men s and women s basketball events. 2012 Sport Marketing Association, Orlando, FL. 14. Kim, T. H., Ko, Y. J., Rhee, Y. C., & Cattani, K. (2013). The moderating effect of commitment on the link between event quality and revisit intention: A comparison between college men s and women s basketball events. 2013 North American Society for Sport Management, Austin, TX. 15. Kim, T. H. & Ko, Y. J. (2013). The effect of different information sources on consumer purchasing intention: The moderating role of involvement. 2013 North American Society for Sport Management, Austin, TX. 16. Kim, T. H. & Ko, Y. J. (in reveiw). Antecedents and consequence of employee engagement in sport organizations: A conceptual framework. 2014 North American Society for Sport Management, Pittsburgh, PA. National Conference Presentation 1. Ko, Y. J., Sagas, M., Bopp, T., Cattani, K., Kim, T. H., & Arai, A. (2010, January). A comparative analysis of student-athletes welfare and related services. Presented at 3 rd Annual Scholarly Colloquium on Intercollegiate Athletics In Conjunction with the NCAA Annual Convention, Atlanta, GA. 2. Ko, Y. J., Cattani, K., Kim, T. H., Lee-Ko, S. A., Yang, J., Kim, Y. (2013). Consumer satisfaction and event quality perception: A case of the 2009 World Taekwondo Tour. The 4

4 th International Symposium for Taekwondo Studies, Puebla, Mexico. Invited Presentation 1. Ko, Y. J., Arai, A., & Kim, T. H. (2009, October). How to be successful in the competitive sport market environment?: Implications of service marketing and branding strategies? International Sport Leader s Forum hosted by University of Bridgeport, Bridgeport, CT. 2. Kim, T. H., & Ko, Y. J. (2009, Spring). Moderating effect of perceived value, trust, and commitment on the relationship between event quality and sport consumption behavior. Sport Marketing Class, University of Florida. 3. Kim, T. H. (2012, Spring). Service quality in spectating sport: moderating effect of commitment and gender difference. Sport Marketing Class (Graduate level), University of Florida. 4. Kim, T. H. (2013, Spring). Sport marketing research. Sport Marketing Class (Undergraduate level), University of Florida. 5. Kim, T. H. (2013, Spring). How service quality important in sport industry? Sport Marketing Class (Graduate level), University of Florida. GRANT 1. May 2013 Department of Tourism, Recreation, and Sport Management travel grant for the 2013 NASSM (2013 North American Society for Sport Management) Conference, $ 300- Kim, T. funded. 2. May 2012 Department of Tourism, Recreation, and Sport Management travel grant for the 2012 NASSM (2012 North American Society for Sport Management) Conference, $ 300- Kim, T. funded. 3. May 2011 Department of Tourism, Recreation, and Sport Management travel grant for the 2011 NASSM (2013 North American Society for Sport Management) Conference, $ 300- Kim, T. funded. 4. August 2010 Department of Tourism, Recreation, and Sport Management travel grant for the 2010 AMA (American Marketing Association) Conference, $ 300- Kim, T. funded. 5. October 2009 Department of Tourism, Recreation, and Sport Management travel grant for the 2009 SMA (Sport Marketing Association) Conference, $ 300- Kim, T. funded. TEACHING EXPERIENCES Instructor Sport Marketing (SPM 3306) University of Florida (2014 Spring). Sport Marketing (SPM 3306) University of Florida (2013 Fall). Overall instructor evaluation: 4.37 (out of 5) Sport Marketing (SPM 3306) University of Florida (2013 Spring). 5

Overall instructor evaluation: 4.93 (out of 5) Teaching Assistant University of Florida (2014, Spring). Sport Marketing (on-line class) Leading on-line discussion & evaluating exam. University of Florida (2013, Fall). Legal Aspects of Recreation, Parks and Tourism Leading on-line discussion, evaluating in-class and out-class assignments & evaluating exam. University of Florida (2013, Fall). Legal Issues in Sport and Physical Activity Leading on-line discussion, evaluating in-class and out-class assignments & evaluating exam. University of Florida (2013, Spring). Sport Marketing (on-line class) Leading on-line discussion & evaluating exam. University of Florida (2012, Fall). International Sport Management (on-line class) Leading on-line discussion & evaluating exam. University of Florida (2012, Spring). Management and Supervision of Leisure Facilities and Personnel - Leading on-line discussion, evaluating in-class and out-class assignments & evaluating exam. University of Florida (2012, Spring). Field Experience in Leisure Services - Leading on-line discussion, evaluating in-class and out-class assignments & evaluating exam. University of Florida (2012, Spring). Leisure Services for Persons with Disabilities - Leading on-line discussion, evaluating in-class and out-class assignments & evaluating exam. University of Florida (2012, Spring). Introduction to Recreation Develop exam questions Teaching Assistant, Department of Physical Education, Yonsei University, Seoul, South Korea (2002, Spring) Physical Education Class (Swimming) charged advance group Charged basic level class 6

Teaching Assistant, Department of Physical Education, Yonsei University, Seoul, South Korea (2002, Spring) Physical Education Class (Judo) Charged basic level class Others ARMY instructor, on hand grenades, the M-16 and MG-50 rifles, and moral education (June 2003 to June 2005) Taught basic and advanced skill. Trainee Teacher, Sang-Moon High School, Seoul, South Korea (2001, April) Instructor, Kolon Sporex Sport Academy, Seoul, South Korea (May 1999 to December 2000) Taught skills dealing with physical fitness test to high school students applying to college majoring in physical education Instructor, Core Sport Complex, Seoul, South Korea (2000 March to 2001 December) Taught Swimming Class to Youth, Basic, and Advance class RESEARCH EXPERIENCE Research Assistant (Dr. Semrad), University of Florida, (January 2011 to present) Analyze time series analysis data using statistic computer programs (STATA). Subjects and Research Assistant, Exercise Physiology Laboratory, Department of Physical Education, Yonsei University, Seoul, South Korea, (April to July 1999, May to August 2000, May to September 2001) Participated as a subject and analyzing research data using statistic computer programs (SPSS, etc) in three different experiments. OTHER RELATED EXPERIENCES AND SERVICES Life Guard, H. Spurgeon Cherry (Westside) Pool, Department of Recreation and Parks, City of Gainesville, Florida (June to October 2007) Designer, Euriot, Ft. Lauderdale, Florida (April 2006 to February 2007) Event Manager, Event Link, Department of Recreation, Seoul, South Korea (March 1999 to February 2003) Designed recreation programs and event progress Managed employees and customers President of Gainesville International Baseball League in Gainesville (Baseball Club), Gainesville, Florida, (June 2009 to June 2012) The leader of Platoon - Officer at the Korean Ministry of National Defense, South Korea (March 2003 to June 2005) President of Moram (Recreation Club), Yonsei University, Seoul, South Korea, 2001-2002; Member, 1999-2003 President of Yuk-Yeon (Baseball Club), Yonsei University, Seoul, South Korea, 7

2002-2003; Member, 1999-2003 President of Chekaraka (Department Cheer Leading Club), Yonsei University, Seoul, South Korea, 2000-2001; Member, 2000-2003 President of Judo (Judo club), Sang-Moon High School, Seoul, South Korea, 1996-1997; Member, 1995-1997 HONOR AND AWARDS August 2010 Best Track Paper in the Sport Marketing Track in 2010 American Marketing Association conference, Boston, MA. Spring 1999 to Fall 2002 Department Scholarship (Excellent record & Outstanding Student), Department of Physical Education, Yonsei University 8

REFERENCES Yong Jae Ko, Ph.D. Associate Professor of Tourism, Recreation, and Sport Management University of Florida Office: FLG 186C P.O. Box 118208 Gainesville, FL 32611-8208 Phone: (352) 294-1665 Email: yongko@hhp.ufl.edu Michael Sagas, EdD Associate Professor (Chair) of Tourism, Recreation, and Sport Management University of Florida Office: FLG 300 P.O. Box 118208 Gainesville, FL 32611-8208 Phone: (352) 294-1640 Email: msagas@ufl.edu Brian Mills, PhD. Assistant Professor of Tourism, Recreation, and Sport Management University of Florida Office: FLG 242A P.O. Box 118208 Gainesville, FL 32611-8208 Phone: (352) 294-1664 Email: bmmillsy@hhp.ufl.edu Timothy B. Kellison Assistant Professor of Tourism, Recreation, and Sport Management University of Florida Office: FLG 186A P.O. Box 118208 Gainesville, FL 32611-8208 Phone: (352) 294-1653 Email: tkellison@ufl.edu 9