Love Food Hate Waste 10 Cities: 7 retailers! July-September 2014 and beyond

Love Food Hate Waste 10 Cities: 7 retailers! July-September 2014 and beyond

10 Cities: 7 retailers Retailer Asda Central England Cooperative Cooperative Food M&S Morrisons Tesco Sainsbury s City/ cities Leeds Birmingham Manchester Manchester Newcastle & Sheffield Belfast, Glasgow & Liverpool Cardiff & Nottingham Thank you! Together with our local authority partners you have helped us to engage more than 12,000 people face to face across the 10 cities and gained over 2,500 pledges to #DoOneThingDifferently to reduce food waste at home! It s a fantastic start, let s see what we can achieve in the next 17 months Together we really can make a difference and help everyone to waste less and save more!

Birmingham: Central England Co-operative Staff awareness day at Head Office ahead of the Birmingham 10 cities launch: 7 key staff leading on the project had previously received LFHW training and organised the day, taking it in turns to man an info stand LFHW recipes cooked and served in the staff café and recipe cards provided 4 LFHW training sessions run 34 attendees Guess the portions activity and competition Posters displayed around the building Filmed parts of the event

Birmingham: Central England Co-operative LFHW city centre launch 24 th July 2014 Promotional Vehicle with a LFHW exhibition inside and outside, LFHW videos playing, a competition Numerous staff helped engage visitors and hand out smoothies Supplied all of the fruit and veg to make the smoothies PR support contacts and team support Maria Lee, President of Central England Cooperative joined us for PR photo opportunities Social media coverage Articles in member and customer magazines LFHW recipe cards in a local store Filmed the event Birmingham Launch video created by Central England Co-operative http://youtu.be/ivprq2o2hpk Above: Councillor John Cotton from Birmingham City Council; Maria Lee, President of Central England Co-operative

Birmingham: Central England Co-operative Continuing customer, colleague and community LFHW engagement A film about Centre England Co-operative LFHW work to date: https://www.youtube.com/watch?v=g7_rx4h2jik Working with Birmingham City Council - identify opps to engage residents in LFHW and identify stakeholders Developed a LFHW schools workshop and delivering with schools in Birmingham, including LFHW in the PR Developed a dedicated webpage http://www.centralengland.coop/lovefoo d Staff and member engagement through magazines Developed further LFHW recipe cards to display in stores Invited WRAP to present at the Birmingham members AGM circa 300 members LFHW month Jan 2015

Leeds: Asda LFHW city centre launch 28 th August 2014 Provided all of the smoothie ingredients Community Life champions joined the event and helped engage visitors Karen Todd acted as media spokesperson for Asda

Leeds: Asda Continuing customer, colleague and community LFHW engagement Working with Leeds City Council and the University - identify opps to engage residents in LFHW and identify stakeholders Including LFHW in schools toolkit Community Life Champions to organise LFHW community engagement Hosted Working on Waste roadshow at Head Office in Leeds 350 people had smoothies, 40 pledges made Colleague engagement at Asda House TV screens, magazine features, staff emails, intranet Facebook comp Food waste prevention messaging on bags for life Magazine articles LFHW week Spring 2015

Cardiff & Nottingham: Sainsbury s LFHW Cardiff launch 11 th September 2014 Stuart Lendrum attended the launch and met with the Welsh Minister Local store managers attended the event LFHW leaflets displayed in local store Promoted Sainsbury s Food Rescue at the launch http://www.sainsburysfoodrescue.co.uk/ Sainsbury s plan to continue to engage customers and colleagues in stores in Cardiff and Nottingham In store cookery courses Love Food Hate Waste training sessions for customers

Belfast, Glasgow & Liverpool: Tesco LFHW city centre launches Liverpool 7 th August 2014 Belfast 8 th Sept 2014 Glasgow 30 th Sept 2014 Regional management and community champion support in every city All three cities - co-branded LFHW and Tesco display stand to support the Liquid Greens Machine staffed by Tesco employees and representatives, competition, bin and banana race to draw attention. Stand moved to nearby store after city centre event ended Social media support Attendance at the Belfast NI Assembly launch at Stormont

Belfast, Glasgow & Liverpool: Tesco Tesco is working with the relevant local authorities in their three cities to develop plans and ideas for engaging customers. They plan to provide Community Champions with LFHW training allowing them to engage local communities and are exploring new and exciting opportunities to engage customers.

Manchester: M&S & The Co-operative Food LFHW city centre launch : 8 th August 2014 The Co-operative Food Iain Ferguson and Andrew Young visited the launch Local Membership Officer has received LFHW training and is working with local communities in store and out of store to encourage them to make a pledge to adopt one of the key LFHW behaviours to reduce food waste at home and be entered into a competition to win 100 Co-operative Group Vouchers at least 150 people engaged so far Engaging customers via social media Held a consumer food waste prevention event at Head Office to help engage other grocery industry businesses discussions, updates on research, leftovers lunch, thought leadership to help shape the food industry s response to household food waste in future Playing LFHW in-store radio ads in Oct Webpages devoted to helping consumers to reduce food waste Including a LFHW feature in every customer edition of customer magazine

Manchester: M&S & The Co-operative Food M&S Received LFHW training for Manchester store staff the week before the launch City Centre store staff promoted LFHW Fresher for Longer in store on launch day M&S are meeting with WRAP to scope future campaign support. LFHW city centre launch : 8 th August 2014

Newcastle & Sheffield: Morrisons LFHW city centre launches: Sheffield: 27 th August 2014 Newcastle: 5 th Sept Morrisons provided the fresh produce to make the smoothies in Sheffield Joseph Prosho attended the launch and shared the material from the day with Community Champions in local stores Morrisons plan to roll out LFHW community engagement in store via Community Champions POS campaign in high wasted categories to commence Nov 2014 LFHW stand in stores with competition

Thank you We very much look forward to working with you to engage your customers and colleagues to help them to save money and reduce food waste at home! Please contact Viktoria Salisbury or your KAM for assistance in helping to deliver LFHW 10 cities. Viktoria.salisbury@wrap.org.uk 07739 745203