COMPANY PROFILE 01 TALLY WEiJL 02 Our Company 03 Our History 04 Our world is growing 05 Objectives 06 What makes us successful 07 Philosophy 08 Our Claim 09 Our Customers 10 Our Lifestyle 11 Our Stores 12 Our Promotion
01 TALLYWEiJL Behind TALLY WEiJL stands Tally Weijl TALLY WEiJL Trading SA is an internationally operating company. It was founded by Tally Elfassi-Weijl and Beat Grüring in 1984. TALLY WEiJL is an international Fashion brand with a Design studio in Paris and the service and support center in Basel. The company is family-owned (Elfassi-Weijl/Grüring) and it is represented in 31 countries with approximately 774 Stores worldwide. Our customers are confident, feminine, trend-conscious women that desire figure- conscious styling. They love to turn heads, flirt and always want to be the centre of attention.
02 OURCOMPANY TALLY WEiJL Service u. Support Center Basel, Switzerland Design Center Paris, France Worldwide Production E.g.. Fes, Marokko Distributionscenter Lörrach, Germany Milan, Italy Zofingen, Switzerland Stores Merchandise Management Finance IT/Cash System Marketing/Visual Design Range-Design Sourcing Production Logistics Distribution Service and Sale
04 OURWORLD IS GROWING Our largest market in terms of sales is Europe. An example of a developing market for TALLY WEiJL would be the Middle East with many young women from the Middle East buying into the TALLY WEiJL brand. We currently have 774 Stores in 31 countries. (Update February 2013) Austria / Belarus / Bosnia Herzegovina / Bulgaria / Croatia / Cyprus / France / Estonia / Germany / Greece / Hungary / Ireland / Italy / Kosovo / Lebanon / Lithuania / Luxembourg / Macedonia / Malta / Montenegro / Netherlands / Poland / Portugal / Singapore / Slovenia / Slovakia / Switzerland / Czech Republic / Turkey / Ukraine
04 OURWORLD IS GROWING Country Partner TW Austria 68 Belarus 2 Bosnia-Herzegovina 2 Bulgaria 7 Croatia 11 Cyprus 7 Estonia 2 France 13 Germany 47 151 Greece 39 Hungary 20 Ireland 1 Italy 100 37 Kosovo 2 Lebanon 5 Lithuania 6 Luxembourg 1 Country Partner TW Macedonia 1 Malta 3 Montenegro 1 Netherlands 8 Poland 2 51 Portugal 13 Serbia 6 Singapore 3 Slovenia 11 Slovakia 9 Switzerland 23 71 Czech Republic 24 Turkey 2 6 Ukraine 19
05 OBJECTIVES We are a very ambitious, goal-oriented company and we always have our targets in mind: to make women's lives sexier. to increase market share in the individual markets. to enter new markets. to expand and promote our brand image. to become a successful global brand.
06 WHATMAKES US SUCCESSFUL Our collections are created by constantly analysing the market and reacting quickly to trends. We are customer focused and react quickly to consumer needs. We focus on clear visual arrangements in terms of POS and visual merchandising. All our stores are located in strategic locations with the highest footfall. The retail turnover per square meter for our stores highly exceeds the retail average. Our stock turnover is 8 to 15 times per annum.
07 PHILOSOPHY The young and self-confident woman wants to have a good time and enjoy life. She loves to turn heads, flirt and to be the centre of everyone's attention. With our very feminine collections TALLY WEiJL gives her customers everything they want. TALLY WEiJL it s fun to be sexy!
08 OURCLAIM Our Claim totally sexy can be felt in every part of the company, from the creative to the sales department. It s more than just two words. It s an attitude, a way of life.
09 OURCUSTOMERS Main Target Group: Women who are self-confident, love to dress in a sexy and figure-conscious way and like to flirt they simply love to have a good time. The Target Group defines itself by lifestyle rather than age.
10 OURLIFESTYLE
10 OURLIFESTYLE Our collections are totally sexy, irresistible and very seductive. Our design team and trend scouts are always catching the latest trends around the globe in the fashion capitals of the world like New York, London, Berlin, Tokyo or Paris. Flexibility and fast turnaround is what we strive for on a daily basis. As fast as the trends change we change, too. We send new merchandise to the stores, every day! We produce a complete range of accessories and shoes which complement our totally sexy outfits.
11 OURSTORES Our sales staff are highly motivated and represent our image every day by their friendliness. Customer orientation is our top priority. A team of highly qualified visual merchandisers directly support the point of sale. Music creates the ambience. The well known Paris DJ and producer Hovannes K. exclusively provides our stores with the latest international tracks..
11 OURSTORES Our stores represent the brand TALLY WEiJL. We reach our objectives by being very demanding. TALLY WEiJL products are available in TALLY WEiJL Stores, Partnerstores, Shop in Shops as well as concessions. An innovative shop design is the perfect base for successful visual merchandising. We create a sexy world with decorative elements.
11 OURSTORES Heart of the store the TALLY WEiJL Cashdesk System Constant transmission of turnovers (every 15 min.) Direct interface with our Merchandise Planning and Control System Automatical reassortment Daily Update of Prices Receiving Informative Mails (Focus on Merchandise etc.) Transfer and Retour of Merchandise via Cash System Multi-User Multi-Lingual Training-mode Labelling of Merchandise Order of POS Material Availability of up-to-date statistics transmission of stocktake results direct integration of gift cards
11 Basel, Marktplatz opening date: 19.08.09 753 sqm
11 Köln, Schildergasse opening date: 19.03.09 475 sqm
11 Paris, Boulevard Haussmann opening date: 15.04.10 314 sqm
11 Lyon, la Part-Dieu opening date: 03.05.10 404 sqm
11 Roma, Via del Corso opening date: 02.09.2010 220 sqm
11 Milano, Corso Buenos Aires opening date: 01.03.08 235 sqm Prossima apertura in Luglio 2010 Milano Via Torino
11 Torino, Piazza Castello opening date: 19.03.09 188 sqm
11 Berlin, Postdamer Platz Arkaden opening date: 02.04.09 341 sqm
11 Stuttgart, Königstrasse 56 opening date: 17.09.09 553 sqm
11 Athens, The Mall opening date: 11.03.10 211 sqm
11 München, Neuhauserstrasse opening date: 29.07.10 320 sqm
11 Prague, Palladium opening date: 18.11.11 624 sqm
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Image campaign (Germany and Switzerland) With an image campaign every spring and every fall we constantly communicate our message. This makes us stand out from our competitors. For a high coverage, we place ads in women's magazines with high affinity to the target group. Additional communication instrument is outdoor advertisement such as posters, mega posters and traffic boards. We strategically place our mega posters In the biggest cities, like Berlin, Zurich and Geneva. The geographic coverage is focused on the strongest cities by turnover. Every year more cities will be added.
Spring Campaign 2013
Early Spring Collection 2013
X-Mas Campaign Campaign 2012
Winter Collection 2012
Fall Campaign 2012
Summer Campaign 2012
Early Summer Collection 2012
Spring Collection 2012
Spring Campaign 2012
Early Spring Collection 2012
X-Mas Campaign 2011
Fall Campaign 2011
Fall Campaign 2011
Summer Campaign 2011
Spring Campaign 2011
X-Mas Campaign 2010
Fall Campaign 2010
Spring Campaign 2010
Fall/Winter Campaign 2009/10
Fall/Winter Campaign 2009/10
Spring Campaign 2009
Spring Campaign 2008
Spring Campaign 2008
Winter Campaign 2007
Fall Campaign 2007
Spring Campaign 2007
Fall/Winter Campaign 2006
Spring/Summer Campaign 2006
Fall Campaign 2005
Fall Campaign 2004 Spring Campaign 2004
Public Relations We are very active in the field of product PR. Many of our products are presented in various magazines which are interesting for our target group.
Public Relations