Introducing Australia's most comprehensive study integrating consumer attitudinal trends with consumption behaviour change Key Insights 2015-16. Have actually implemented a no sugar diet 1 2 Cutting back sugar is definitely a mental priority for Australians, but actually changing consumption is more challenging. Very few Australians will actually prioritise reducing sugar in the next 12 months and finding the sweet spot between our intentions and our consumption is still a challenge. Australians have a simple approach to health with most aiming to eat more natural foods, fresh and unprocessed foods. Smaller portion sizes and healthy snacks are also a priority. Extreme diet fads are achieving exposure and the Paleo diet has achieved the most awareness overall, but trial of these diets remains low amongst average Australians. Tried to reduce sugar intake generally from diet Number 1 Health Priority 3 Although obesity weighs heavily on our minds, we believe that healthiness is expensive and time-consuming to achieve and beyond the means of many. Financial outlook amongst those who need healthiness the most is significantly less positive than other Australians, indicating weight issues may continue to be a problem for many Australians. Top 5 drivers of purchase decisions in-store Taste Everyday price Price discounts Healthiness Brands and products I trust 4 We like to snack. Two-thirds of us snack between meals, and we particularly like to indulge in a mid-afternoon pick-me-up. Fresh fruit is the main temptation, as well as other healthy options such as dried fruit and nuts. Australians will continue to look for healthier snacks and savoury snacks. Total snackers Proportion of total snackers who snack in the afternoon 5 Although we have plenty of good intentions in terms of shopping and eating healthily, when it comes down to it, our budget still has a higher priority in our decision-making instore than our health aspirations. Easy decisions rule, and finding the healthy choice is still a challenge for many despite the introduction of the Health Star Rating system. Strong Influence (8-10) Top 5 Food Priorities for 2016 1 2 3 4 5 Eating more fresh fruit and vegetables Smaller portion sizes Reducing sugar intake from food Eating healthier snacks (fruit and nuts) Cutting down on fat generally
What we are eating and drinking Top 5 Nutrition Trends Total aware of trend Proportion who actually tried trend Paleo diet Raw / whole / natural foods Probiotic foods Superfoods Free from foods What we want to eat more of 1 2 3 What we want to eat less of 1 2 3 Natural sugar substitutes No addedhormone beef Organic chicken 4 5 6 Artificial sweeteners Sugar from beverages Sugar from breakfast cereals 4 5 6 Stall-free pork Organic beef Plant-based milk alternatives 7 8 Food additives Trans fat Fat from meat 7 8 Sugar substitutes (Stevia) Vegetable protein Sugar from sweet snacks Fat from dairy Our main consumption occasions Top 5 Breakfast Foods Cereals and oats Fresh fruit Milks and creams Eggs and egg dishes Top 5 Lunch Foods Fresh vegetables Cheeses Meat Fresh fruit Top 5 Dinner Foods Fresh vegetables Meat Poultry Rice and noodles Top 5 Breakfast Beverages Milk Cordial/juice/iced tea Top 5 Lunch Beverages Cordial/juice/iced tea Milk Top 5 Dinner Beverages Wine Beer
How we shop Top 5 shopping destinations outside major supermarkets Local fruit and veg shop/deli Local butcher Bakery or bread shop Farmers or local/street market Specialist fresh fish shop When we shop and what we spend Shopping Mission
Meal preparation and cooking Main types of cooks Inspirational cooking is about experimenting and having fun when I have time Selfless cooking is not a passion, I cook for others Passionate cooking is part of who I am, I love to cook Functional cooking is a chore and I look for easiest and quickest meals Top 5 Dinners yesterday Meat and Veg Meat and Salad Pasta Fish and Veg Pizza preparation methods used yesterday Most used appliances Frypan Saucepan Oven Microwave BBQ
Eating out in Australia Number of meals per week that are eaten out by occasion Eating out in last week and venue Nutritional information required from restaurants, cafes, pubs and clubs