Anti-Counterfeiting Strategies for FMCG Companies
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Anti-Counterfeiting Strategies for FMCG Companies Summary This report examines the most effective anti-counterfeiting strategies currently being employed in the FMCG sector. In an industry where technology is enabling both security developers and criminals, we assess the state of innovation and offer recommendations on how manufacturers can stay ahead of the curve and protect their products, their reputations and, ultimately, their consumers. Synopsis - Examine cutting-edge technologies being developed to tackle counterfeiting. - Use methods undertaken by other industries to protect your supply chain and products. - Utilize recommendations on best-practice for companies seeking to improve their anti-counterfeiting approach. - Analyze which technologies and practices are best suited to different types of goods such as low cost, high volume products. Reasons To Buy - What is the size of the counterfeiting industry and why do manufacturers need to take action? - What are the main challenges that companies face when trying to protect their supply chain? - What are the key anti-countefeit technologies that manufacturers can utilize? - How can companies mobilize consumers and make sure their customer base are involved in the fight against fake products? Key Highlights Valued at approximately $500bn, the counterfeit industry is estimated to have accounted for 2.8% of total global trade in 2012. Counterfeiting reduces government revenues through legitimate tax collection and negatively impacts brand-holders' ability to invest in new products. Countering this threat has become critical. Fake food products account for as much as 15% of all the illegal goods seized in six leading global markets (including the US and the UK). Meanwhile, according to the World Customs Institute, the cost of counterfeit food is around $49bn, emphasizing the scale of the problem in this market. With an increasing demand for covert anti-counterfeiting features, the global market for RFID will continue growing significantly over the coming years, as more and more products, increasingly including lower-value goods, become protected by such technologies. In 2012, the global market for RFID across all consumer goods sectors was worth $7.5bn. Additional Details Publisher : Canadean 3
Reference : 234019 Number of Pages : 100 Report Format : PDF Publisher Information : Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, foodservice, wines & spirits, health & beauty and food. Building on over 40 years of experience as the leading market research and analysis provider to the beverage industry, they have continually enhanced and refined their specialist research skills and market intelligence tools. Their unique B2B research base has been strengthened with consumer research capability, offering a highly effective combination of deeply profiled panels, experiential survey designs and in-market expertise. They specialise in conducting online survey panels, producing in-depth market insights reports through qualitative and quantitative in-country analysis as well as offering clients a bespoke consultancy service tailored to address each client s specific business needs. 4
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