PAREXEL ACCESS MEDICAL COMMUNICATIONS SERVICES Effective engagement, innovative solutions
MEDICAL COMMUNICATIONS With three decades of experience and worldwide audience reach, PAREXEL s Medical Communications Services is uniquely positioned to ensure that biopharmaceutical products benefit from insightfully conveyed data and communications excellence. Our highly qualified medical writers and communication experts, supported by creative and production teams, brand strategists, social media experts, and medical events specialists, work seamlessly to simplify the complex to create motivating communications. Unrivaled in our understanding of today s highly regulated clinical development environment, PAREXEL s Medical Communications Services expertise spans therapeutic and geographic areas, providing a truly international partnership. Expert in data analyses, market scoping and strategic communications planning, we integrate your evidence into an insightful, comprehensive and industry-compliant communications program. EFFECTIVE EXPERT IDENTIFICATION AND ENGAGEMENT PROGRAMS Strong expert engagement is pivotal in shaping scientific and medical understanding of your product and the unmet needs it addresses. PAREXEL s Medical Communications Services offers a far-reaching network of internal and external experts and services that cover the full spectrum of communications channels to extend your outreach and strengthen your relationship within scientific, medical, payer and other health care expert communities. INNOVATIVE MEDICAL COMMUNICATIONS SOLUTIONS Regardless of the type and size of program, and covering every major therapeutic class, our unique expertise supports product and/or portfolio success by providing the perfect synergy between the medium and message. Our teams form trusted client and external expert relationships based on best practice deliverables that are on time and on budget, possessing the know-how to evaluate opportunities, address issues and develop innovative solutions that effectively achieve your objectives.
PUBLICATION PLANNING AND SCIENTIFIC WRITING Total focus on the needs and goals of our clients, coupled with guideline policy expertise, enables us to deliver extensive publication plans in collaboration with authors and journals, navigating the peer-review process to achieve rapid, engaging and efficient publication. 87% FIRST-TIME JOURNAL ACCEPTANCE RATE IN 2013 Our acceptance rates are some of the highest in the industry with success driven by exceptional publication planning. PAREXEL s Medical Communications Services seeks to connect with the right audience at the right time in support of your communication objectives. PAREXEL IS AT THE FOREFRONT OF PUBLICATION PLANNING Many of our staff are active members of the International Society of Medical Publication Professionals (ISMPP) subcommittees and are on the GPP3 review committee. Most of our staff have many years of publications experience and/or are also CMPP qualified. Speaking the language of all key audiences, PAREXEL facilitates the communication of your evidence both internally and externally throughout the product lifecycle. Our service includes an in-depth understanding of extending the reach of your publications effort via appropriate use of advanced technologies. A STAFF OF OVER 100 SCIENTIFIC STRATEGISTS, HEOR EXPERTS, MEDICAL WRITERS, AND EDITORS PAREXEL s Medical Communications Services employs world-class, full-time medical writers, HEOR experts and editors, each a trusted partner for your vital communications needs. Our medical writing expertise covers over 20 therapeutic areas and is provided by highly skilled PhDs, PharmDs, and MDs who are passionate about their craft. All of our scientific writing and editorial staff gain continuing education through PAREXEL s industry-recognized Fellowship of Medical Writers and Editors. ENHANCE THE EDUCATIONAL VALUE OF YOUR EVIDENCE With an internal staff of MDs and PhDs, in partnership with PAREXEL s broader expertise in clinical trials, regulatory consulting, health economics and market access, we have unrivaled access to expert clinical and medical opinion and health care consulting advice around the globe. EXTEND YOUR REACH VIA ADVANCED TECHNOLOGIES We work closely with you and your external experts to support publication in journals that proactively use social media and publish supplementary information online to further encourage uptake and extend the reach of your data. 1
GLOBAL MEETINGS AND EVENTS MANAGEMENT PAREXEL has evolved and advanced world-class international meeting management for the pharmaceutical and biotechnology marketplace, maximizing budget through innovative approaches and compelling message delivery for an impactful delegate learning experience. Meetings, whether clinical, educational or marketing based, are a critical platform for effective data dissemination, professional relationship building, and information exchange irrespective of size or format. Well planned and delivered meetings and events provide unparalleled opportunity to communicate the benefits and value of your product and engage with health care experts. ON ANY GIVEN DAY, PAREXEL IS MANAGING A MEETING SOMEWHERE IN THE WORLD Whether it s an entire project that requires management or working closely with other partners on aspects of delivery, our commitment is excellence, anywhere in the world and in most languages. With pressure to reduce floor-space investment and an increase in competitive activity, there has never been a better time to consider innovative solutions that maximize your return on investment at congresses and exhibits. EXCLUSIVE TO THE BIOPHARMACEUTICAL INDUSTRY FOR OVER 30 YEARS The expertise you need with experience you can depend on: Clinically focused heritage: Industry leader in investigator meetings and physician-targeted programs Scientifically and commercially aligned Trained in compliance practices and regulatory guidelines Best practice adult-learning modalities to engage audiences European- and U.S.-based integrated teams provide global-local expertise and efficiencies Clients trust in PAREXEL s Medical Communications Services as the nexus for seamless integration of information, technology, and processes, resulting in consistently exceptional project delivery. No matter the challenges or timeline, however far the destination or complex the objectives, we deliver impact. 2
AUDIENCE CENTRIC COMMUNICATIONS PAREXEL s Clinical Communications group is your single provider of engaging, compelling, compliant audience-centric communications for clinical trials. SIMPLIFYING THE COMPLEX TO PRODUCE COMMUNICATIONS FOR STAKEHOLDERS Our team of audience engagement experts develops quality collateral from highly-complex scientific data, uniquely tailored to your diverse audience. We will provide you with strategic, unique solutions for recruiting and retaining stakeholders in an evolving, competitive landscape. CULTURAL AWARENESS AND GLOBAL REACH With over 15 years extensive expertise in the highly regulated pharma industry, our team applies thoughtful development, appropriate innovation and quality delivery of study materials, translated into any language, for any trial, any patient, physician or stakeholder, anywhere in the world. We offer Clinical study identity and brand development Writing, copy-editing, and QC Project management Translation, print, and production management Across digital and printed media for: Patient Communications HCP/Physician Materials Medical Education Scientific Outputs 3
INNOVATIVE TECHNOLOGY SOLUTIONS PAREXEL S Digital Media Group has 15+ years experience of developing innovative and elegant digital and video solutions, to support the dissemination of a wide range of healthcare information to diverse global audiences, and across multiple device types and channels. Our team offer a full agency service that includes responsive web design and development, all aspects of live and animated video production, native mobile and tablet application development, and support for virtual meetings. This allows us to develop compliant content in numerous different formats to reflect the destination of the content, and we are adept at working in multi-language environments. The digital strategy we provide will ensure that your content reaches the intended audience using the most effective channels, and creates a structured and personalized experience for each individual. This often involves partnering with existing healthcare platforms and communities to maximize audience reach. Where required we use a combination of SEO, PPC and Social Media outreach campaigns to drive targeted traffic to your content. We have also developed a high-class product portfolio that provides us the advantage of having existing applications available that can be quickly and efficiently re-purposed as individual quality solutions for our Clients. These include: Interactive Global Value Dossier E-Learning Platform Patient Recruitment and Retention Platform Patient Study App Publications Portal Proceedings Portal Infogram The group s objective is to ensure that all digital solutions produced for the healthcare community are recognizable as real-world applications, and where feasible reflect the technologies and user interfaces that people interact with in their everyday lives. 4
BRANDING STRATEGY AND DESIGN Brand recognition is one of the most valuable communications assets of any product. It reflects the powerful, emotive, intangible aspects of the brand and engages the customer on a personal level. THE DESIGN INTERPRETATION AND CONSISTENCY OF A BRAND SHOULD CLEARLY IDENTIFY AND ELEVATE A PRODUCT, AND COMMUNICATE ITS BRAND ESSENCE Our creative teams conceptualize and develop innovative, unique identities that support your brand objectives, working closely with in-house specialist teams to ensure consistent, powerful delivery that will support your product through its entire lifecycle. These steps are modular, hence customizable to the current status of your own analyses, definitions and direction for your brand. PATIENT AND HEALTH CARE PRACTITIONER ENGAGEMENT ARE A SPECIALTY DEVELOPED OVER THE PAST DECADE We ensure that all communications are developed with the patient in mind, connecting strongly with the experience of living with their condition and the challenges they, and loved ones, face. This connection transcends race, location and demographics to provide compelling, respectful, empathetic communications that ensure patients and family feel valued and respected. Integrated creative and studio teams in the U.K. and the U.S. work with medical strategists and writers to design and produce materials for e-communications, meetings, events and exhibits, both printed and virtual. Creativity, clarity and attention to detail are our mantra, producing appropriate materials to ensure powerful communication of your evidence. PAREXEL s Medical Communications Services translates over three decades of experience, strong medical and scientific minds, creative talent, and true mastery of new communications platforms to each and every client endeavor. IMAGINATION AND CREATIVITY ENSURE POWERFUL COMMUNICATION AND MEMORABLE EXPERIENCE Our appreciation of the importance of brand compliance makes us ideal partners in developing your existing brand. Working closely with your brand guidelines, we ensure creative, on-brand development for scientific and commercialization programs. We are always available for a conversation. Janet Johnson Vice President, Customer Strategy +44 (0) 7747 026107 janet.johnson@parexel.com 5
WHEREVER YOUR JOURNEY TAKES YOU, WE RE CLOSE BY. CORPORATE HEADQUARTERS 195 West Street Waltham, MA 02451 USA +1 781 487 9900 Offices across Europe, Asia and the Americas www.parexel.com 2015 PAREXEL International Corporation. All rights reserved.