Verbesserte Kundeninteraktion: Smart Packaging erobert die Welt NFC Paolo Bavaj Digital Business Day Software AG Bonn,
Personal Profile Paolo Bavaj Educational background: PhD in Chemistry, RWTH Aachen, Germany 24 years of professional experience: Manufacturing, Sales and Marketing Research and New Business Development Strategy Current position: Member of the Adhesive Innovation Executive Committee Responsible for global New Business Development 2
Who we are Entrepreneurial Spirit since more than 130 Years Founded 1876 Historical basis: Chemicals based on natural oils & fats Preferred stocks traded since 1985 Family owns > 59 % of ordinary stocks Image 3
Who we are Henkel at a glance 2015 Almost 50,000 employees worldwide 2.92 bn adjusted 1 operating profit (EBIT) 18,089 bn sales, 3.0% organic sales growth > 60% of our sales generated by our top 10 brands 43% of our sales generated in emerging markets 139 years of brand success 1 Adjusted for one-time charges/gains and restructuring charges. 4
Who we are Global leading positions in consumer and industrial businesses Consumer Businesses Industrial Business Laundry & Home Care Beauty Care Adhesive Technologies 5
Adhesive Technologies Financial performance in 2015 Sales 8,992 m Organic sales growth +2.4% Sales generated by our Top 10 brands > 80% Adj. 1 EBIT margin 17.1% Innovation rate² 30% 1 Adjusted for one-time charges/gains and restructuring charges. 2 Percentage share of sales generated with new products launched onto the market within the last five years. 6
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Adhesive Technologies Leading solution provider in adhesives, sealants & functional coatings Customer Partnership Innovation Leader Deep industry expertise Leading brands for industrial customers and consumers Best-in-class quality and service Global presence and customer proximity Comprehensive portfolio of leading technologies Innovation driver in the industry Shaping industry megatrends (e.g. Sustainability or Lightweight) 8
Trend: From Internet of Things to the Internet of Everything Smart Packaging: Track, Trace and Content for the IoT Internet of Things Internet of Everything IoT will include 26 billion units installed by 2020 IoT product & service suppliers will generate incremental revenue exceeding $300 billion by 2020 It will result in 1.9 trillion dollars in global economic value-add through sales into diverse end markets. Electronic identity on item level connecting trillions of units! NFC IoT as a new growth engine 99 percent of physical objects will eventually become part of a connected network. 9 http://www.gartner.com/newsroom/id/2684616; http://www.cioinsight.com/it-management/innovation/the-internet-ofthings-gets-real.html#sthash.yrho1os9.dpuf; IDTechEx
Description NFC Technology NFC Tag also known as transponder* Passive device Power up NFC Chip: Active device (Smartphone) generates magnetic field which induces electric current in antenna. Tag creates further magnetic field which can in return be read by active device (the phone) allowing data to be transferred. System component Antenna: Copper, etched aluminum or printed Microchip (supplied on Wafer) Bonding: connection between chip and antenna Antenna NFC Chip Bonding Source: rapidnfc.com/nfc_tag_antennas *Combination of transmitter and responder 10
Data Monetization Through IoT Smart Packaging: Track, Trace and Content for the IoT Physical Objects Internet of Everything Connecting the physical with the virtual world Connecting each products to consumers Retrieving data, e.g. geolocation (and related data, e.g. weather), time, smartphone ID, etc. Location based advertisement Customized content push and promotions Differentiated interaction by group, location, person, item 11
Henkel s Printed Electronics enable Smart Packaging to provide Information at the Customer s Convenience NFC Smart tag enabled by Henkel s electronic materials link the smartphone to the cloud About This Product Connected device capabilities: (Re)purchasing Targeted marketing Product information Authentication Genuine Product Verified by 12
Smart Packaging Facilitated by the Internet-of-Things Smart Persil Bottle Re-ordering directly from home using smart label and mobile phone Additional and targeted content Consumer engagement Access to manuals and trouble shooting for washing machines 13
Smart Shelf Facilitated by the Internet-of-Things Smart Shelf Consumer interaction preand post-sale Product information at the PoS Consumer engagement Advertising campaigns Sales promotion activities, e.g. e-couponing (customer loyalty) Download of how to use videos 14
Smart Packaging Henkel Materials Enabling the Internet-of-Things From current technology with Henkel s electronics materials to printed antennae, sensors, and tags Flexible conductive inks 25-50 ct < 5 ct Broad portfolio with various conductivities Fast and very thin printing By 2020, the Internet-of-Things (IoT) will cover ~26 bn devices generating incremental revenues of >$300 bn for IoT product and service suppliers 15 Source: Gartner, 2014
Smart Packaging Strong Ecosystem Built by Henkel Customer (e.g. consumer goods company) with individual use cases providing products to consumers with NFC equipped smartphones. Antenna Material (electronic materials) Tag Packaging / Label Converter Operational Excecution (incl. Software) Chip Tools for Printed Electronics Analytical Tools Geolocation, Authentication, Face Recognition, etc. IT Backbone Servers, Cloud, connection to ERP systems etc. IT Infrastructure (e.g. in shops) 3G and WiFi repeaters 16
Thank you NFC Dr. Paolo Bavaj Head of New Business Development Henkel AG & Co. KGaA Adhesive Technologies Phone: +49 (0)211 797 2289 Mobile: +49 (0)151 6800 2289 Email: paolo.bavaj@henkel.com