THE REAL-TIME OPERATIONAL VALUE OF BIG DATA MATT DAVIES

Transcription

1 THE REAL-TIME OPERATIONAL VALUE OF BIG DATA MATT DAVIES

2 THANK YOU FOR HAVING ME 2

3 WHY I LOVE SWEDEN #1 IT WAS HOME I LIVED IN STOCKHOLM FOR 3 MONTHS

4 WHY I LOVE SWEDEN #2 FROZEN HAIR THE ONLY TIME THIS HAS EVER HAPPENED TO ME

5 WHY I LOVE SWEDEN #3

6 BIG DATA WHAT IS IT? WHERE IS IT COMING FROM?

7 >50% CAGR PER YEAR OF THE DIGITAL UNIVERSE >6 BILLION MOBILE PHONES IN USE WORLDWIDE >3 BILLION >4X1027 IP ADDRESSES PER HUMAN SOCIAL MEDIA ACCOUNTS IN USE WORLDWIDE >$130BN >40 TRILLION GB PUBLIC CLOUD MARKET SIZE DIGITAL UNIVERSE SIZE IN 2020 (GARTNER) (IDC & NY TIMES)

8 KEY DIGITAL TRENDS CLOUD MOBILE SOCIAL INFORMATION 8

9 60 SECONDS ON THE INTERNET (2014)

10 THE INTERNET OF THINGS 50 BILLION CONNECTED DEVICES BY 2015

11 DIFFERENT KINDS OF DATA

12 BIG DATA COMES FROM MACHINES GPS, RFID, Hypervisor, Web Servers, , Messaging, Clickstreams, Mobile, Telephony, IVR, Databases, Sensors, Telematics, Storage, Servers, Security Devices, Desktops 12

13 VOLUME VELOCITY VARIETY VARIABILITY VERACITY VALUE 13

14 WHAT IS HOLDING US BACK? 14

15 THE HISTORICAL CHALLENGE WITH DATA A LONG TIME TO GET ANSWERS AND VALUE COLLECT PREPARE ASK 15

16 WHERE WE NEED TO BE FASTER TIME TO ANSWER AND VALUE COLLECT PREPARE ASK 16

17 2 QUESTIONS TO ASK OURSELVES 1. Do you know what questions to ask your data? Tell me everything this customer has ever done Show me how market conditions effected sales What s the entire data center capacity right now I need to see a global view of security risks 17

18 2 QUESTIONS TO ASK OURSELVES 2. Can you ask these questions without a big data approach? There is too much data for it to be feasible It is too expensive and the data isn t shared The data is moving too fast to use What is this data going to give me 18

19 WHAT CAN BIG DATA GIVE US? 19

20 BIG DATA AND ANALYTICS GO HAND IN HAND 20

21 WHY BIG DATA FOR BUSINESS ANALYTICS? REAL-TIME BUSINESS INSIGHTS FASTER INSIGHTS FROM ALL DATA NEW CLASS OF DATA FOR BUSINESS ANALYTICS ENRICH MACHINE DATA WITH STRUCTURED DATA COMPLEMENT TRADITIONAL TOOLS BUSINESS OPERATIONS ANALYSTS DIGITAL MARKETING DATA ANALYSTS SCIENTISTS CORE IT CHAMPIONS ARCHITECTS LOB MANAGERS

22 EXPLORATORY ANALYTICS AND VISUALIZATION 600PB OF DATA IN THEIR ENTERPRISE DATA HUB SELF-SERVICE FOR EVERYONE MANAGING HUGE DATA AT YAHOO! VALUE

23 MULTI-CHANNEL RETAIL ANALYTICS Track end-to-end transactions Prevent lost revenue via machine data insight Monitor & model customer behavior Billion dollar website business & IT dashboards 23

24 BIG DATA CAN GIVE US BETTER CUSTOMER EXPERIENCE 24

25 REAL TIME MARKETING INTELLIGENCE DEVICE & PROMOTION TRENDS Which devices (iphones, Androids or Kindle) are being used to place orders Where and when it is more lucrative to run promotional campaigns- real time REVENUE INSIGHTS Online sales data across entire network of more than 10,000 stores Visualize key metrics - orders per minute/per store, popular pizza and what coupons BETTER CUSTOMER DECISIONS Analyze the success of campaigns as well as one-off promotions in real time Proactively adjust campaigns in real-time based on customer behaviour

26 BIG DATA GIVES US THE VALUE FROM IOT 26

27 BUILDING SMARTER TRANSPORTATION SAFETY $1 BILLION SAVED ON-TIME DELIVERY

28 28

29 VW 29

30 BIG DATA GIVES US A NEW WAY OF LOOKING AT IT SECURITY

31 TELENOR AND ENTERPRISE SECURITY 1TB of Daily Data with Splunk Everything Strategy for Network, Security and IT Data Baseline Normal Monitoring of Security and Operations Real-time Analysis of Deviation Detect and Prevent Security Issues Enabling Central Emergency Response Team

32 MACHINE DATA GIVES US OPERATIONAL INTELLIGENCE 32

33 UNICREDIT AND OPERATIONAL INTELLIGENCE 3 TBs Daily Data from 100+ Data Sources - 10,000 Branches, ATMs, Mobile Banking, Apps, Network Real-time Analytics of ATMs, Mobile Banking, Transactions, Card Usage and Client Behavior Business Planning - Customer Trends, Market Share Analysis & Regional Business Distribution

34 DATA VARIETY - UNICREDIT Network data Application management & IT Operations Internet banking user tracking Mobile banking business analytics ATM usage insight & competitive data

35 TO CONCLUDE 35

36 EUROPEAN BUSINESSES NEED MORE OPERATIONAL INTELLIGENCE THEY NEED IT IN REAL-TIME Source: Master of machine research Quocirca & Splunk, March 2014

37 INSIGHT OR Source: Master of machine research Quocirca & Splunk, March

38 OPERATIONAL INTELLIGENCE MONITOR, SEARCH, ANALYZE, VISUALIZE AND ACT

39 39 FREE T-SHIRT!

40 THANK YOU 40