How To Plan For A Mobile Payment System

Transcription

1 Mobile Payment Solutions October 11, :05 pm 3:55 pm

2 Moderator Speakers Doug New CIO Tedeschi Food Shops, Inc Ed Collupy Executive Consultant W. Capra Consulting Firm Doug Rodewald Partner W. Capra Consulting Firm

3 Objectives Review solutions enabling different mobile strategies from experts in the field Investigate best practices for mobile rollout strategies How to prepare for smooth operations for your mobile plans

4 Agenda Ed Collupy Drivers & goals with mobile in convenience retail industry Retailer approaches to mobile Doug Rodewald Deep dive How to structure to operationalize mobile

5 Ed Collupy Executive Consultant, W. Capra Consulting Group

6 What is the #1 reason mobile commerce will be adopted in convenience stores?

7 Business goals should be clearly defined Answers vary greatly Acceptance / Relevance Convenience / Speed of Service Engagement / Consumer Behavior Brand

8 Other channels are changing Pay attention and learn!

9 Customer Experience 1 st! Customers will choose to pay with their phone when there s a reason to do so. Too many wallets can be overwhelming Provide a consistent consumer experience Ensure payment transaction is fast, flexible, and secure Remove friction points

10 Customer Experience 1 st! Provide flexible payment initiation Accept multiple payment forms Capable of processing loyalty transactions Ability to use card based loyalty with a mobile payment Provide a transaction receipt Bottom line - Consumers want convenience they want to buy quickly and get the best deal

11 Operational considerations Analyze and set your objectives Support all necessary payment functions Any solution will need to integrate with your current POS system and cover both indoor and outdoor transactions Focus on interactions between the site systems and the mobile applications that may exist above site (e.g., at a remote server, in the cloud) Should include all required interactions (e.g., security)

12 Operational considerations Retailers should consider four main benefits: reducing the need to protect customer data, the higher speed of contactless transactions relative to other payment means the ability to attract consumers with higher disposable incomes the opportunity to provide more personalized experiences by integrating loyalty & digital offers

13 Mobile is highlighting today s fragmented programs

14 Long term, mobile should be the entry point for all programs

15 Doug Rodewald Partner, W. Capra Consulting Group

16 What we ll accomplish Define what is shaping the market Define the market and the players Discuss operations Review best practices

17 Which vendor has the best opportunity to define the future of mobile commerce? A. Apple B. Google C. MCX D. Microsoft E. VeriFone

18 What should we learn from the past?

19 Post tipping point change happens fast Total U.S. Market & Smartphone Market October 2010 Source: Nielsen

20 Mobile is more than an app

21 it s a Channel

22 Acceptance is coming Acceptance Major Oil Offers Understand what you want to accept, what you have to accept, and when you want to accept and what it will take.

23 Delivering your own experience can vary (Sample and focus areas represented) C-Store Fuel Branded Payment Loyalty / Rewards

24 Partners have partners

25 Operations

26 Marketers care about data mobile is all about data Your operating model will become more complex plan for it

27 Keys to success Plan Time Investment Resource Capabilities

28 Cost structure will change Card Present Nothing Nothing Nothing Fraud Card Not Present Card Vaulting Mobile Platform Consumer Reward for Usage Changes to CNP Fraud Business case should support incremental costs and consumer reward if used

29 Many ways to address fraud Education Velocity Scoring Databases Geo-Location EMV CVV Data Security Authentication

30 Key Takeaways The market is moving quickly; Innovation is happening faster than commercialization Clearly define your objectives Solutions will most likely impact several suppliers Site level decisions will impact your cloud / hosted solutions

31 Session Survey Question #1 I would recommend this session to my peers. ( Swipe your rating on your phone or tablet) Please complete the three survey questions if you wish to receive the presentation

32 Session Survey Question #2 I can apply the content from this session in my job. ( Swipe your rating on your phone or tablet) Please complete the three survey questions if you wish to receive the presentation

33 Session Survey Question #3 Please share what you liked most or least about this session as well as future topics for education sessions (Type your response in the text field. The last edit is your final submission) Please complete the three survey questions if you wish to receive the presentation

34 Copyright Notice The copyright law of the United States (Title 17, United States Code) governs the making of photocopies or other reproduction of copyrighted material. Under certain conditions specified in the law, libraries and archives are authorized to furnish a photocopy or other reproduction. One of these specified conditions is that the photocopy or reproduction is not to be "used for other purpose than private study, scholarship or research." If a user makes a request for, or later uses, a photocopy or reproduction for purposes in excess of "fair use," that person may be liable for copyright infringement. Disclaimer The opinions of the contributors expressed herein do not necessarily state or reflect those of the National Association of Convenience Stores. Reference herein to any specific commercial products, process, or service by trade name, trademark manufacturer, or otherwise, shall not constitute or imply an endorsement, recommendation, or support by the National Association of Convenience Stores. The National Association of Convenience Stores makes no warranty, express or implied, nor does it assume any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, product, or process described in these materials.