THE ROAD TO LONDON 2017 UK Athletics Strategy 2013-2017 2013 2014 2015 2016 2017
UK Athletics Strategy 2013-2017 THE ROAD TO LONDON 2017 UK Athletics Strategy 2013-2017 CONTENTS: PXX AMBITION 1 WIN MORE MEDALS TO INSPIRE THE PUBLIC PXX AMBITION 2 STAGE GREAT EVENTS TO ENGAGE THE PUBLIC PXX AMBITION 3 INCREASE PARTICIPATION TO BUILD AN ATHLETIC NATION AMBITION 1 1 WIN MORE MEDALS TO INSPIRE THE PUBLIC PXX AMBITION 4 HOST THE BEST EVER WORLD CHAMPIONSHIPS TO MAKE THE COUNTRY PROUD PXX AMBITION 5 ASPIRE TO EXCELLENCE IN HOW WE DO EVERYTHING P2 This strategy update covers the period August 2014 - August 2015 P3
UK Athletics Strategy 2013-2017 AMBITION 1 WIN MORE MEDALS TO INSPIRE THE PUBLIC 23 1 1 9 2 3 1 3 7 Most medals ever at 2014 European Championships; best European nation ZURICH 1 individual gold and team gold at women s U23 Combined Events International NOGENT 9 medals at the 2015 European Indoor Championships PRAGUE 2 medals at the 2015 World Relay Championships BAHAMAS 3 team medals and one individual medal at the European Mountain Running Championships 2015 PORTO MONIZ 3 medals at the IAAF World Youth Championships 2015 CALI 7 medals at 2015 IAAF World Championships in Beijing BEIJING AUG 2014 DEC 2014 JAN 2015 MAR 2015 MAY 2015 JUL 2015 AUG 2015 52 9 1 17 9 Most medals ever at 2014 IPC European Championships SWANSEA 9 medals at the 2014 European Cross Country Championships SAMOKOV 1 medal at the IAU World Trail Championships 2015 ANNECY 17 medals at 9 medals at the European Junior 2015 European U23 Championships 2015 Championships ESKILSTUNA TALLIN P4 P5
UK Athletics Strategy 2013-2017 AMBITION 1 KATERINA JOHNSON-THOMPSON EUROPEAN INDOOR PENTATHLON GOLD DAN GREAVES F44 IPC EUROPEAN GOLD DISCUS DINA ASHER-SMITH SAINSBURY S ANNIVERSARY GAMES NEW BRITISH 100M RECORD NICK MILLER EURO U23 HAMMER GOLD JO PAVEY EUROPEAN 10000M GOLD DAVID OMEREGIE EURO U23 110M HURDLES GOLD MORGAN LAKE EURO JUNIOR HIGH JUMP GOLD MARIA LYLE T35 100M AND 200M GOLD IPC EUROS MARTYN ROONEY EUROPEAN 400M GOLD SOME OF OUR MEDALLISTS... JESSICA ENNIS-HILL WORLD CHAMPIONSHIPS HEPTAHLON GOLD JUNIOR WOMEN S TEAM EUROPEAN CROSS COUNRTY GOLD HANNAH COCKROFT T34 100M AND 800M GOLD IPC EUROS GEMMA STEEL EUROPEAN CROSS COUNTRY GOLD KYLE LANGFORD EURO JUNIOR GOLD 800M SOPHIE HAHN SILVER MEDALS IN T38 100M AND 400M IPC EUROPEAN CHAMPIONSHIPS RICHARD KILTY 60M EURO INDOOR GOLD MO FARAH WORLD CHAMPIONSHIPS 5,000M GOLD GREG RUTHERFORD WORLD CHAMPIONSHIPS LONG JUMP GOLD MO FARAH WORLD CHAMPIONSHIPS 10,000M GOLD SHARA PROCTOR WORLD CHAMPIONSHIPS LONG JUMP SILVER MEN S 4X400M RELAY WORLD CHAMPIONSHIPS BRONZE WOMEN S 4X400M RELAY WORLD CHAMPIONSHIPS BRONZE P6 P7
UK Athletics Strategy 2013-2017 AMBITION 1 OTHER ACHIEVEMENTS Mo Farah set a new indoor world record for the two miles at the Sainsbury s Indoor Grand Prix in Birmingham in Feb 2015 Georgina Hermitage broke her own world record for T37 400m (1:.02.48) at the Sainsbury s Anniversary Games in July 2015 Morgan Lake set a world age-17 pentathlon best of 4448 points in France in Jan 2015 Dina Asher-Smith set a new British record for the 200m of 22.07 in the World Championships in Beijing having already broken the record in the semi-final Isobel Pooley equalled the British record of 1.97m in the High Jump at the British Championships in July 2015 Shara Proctor set a new long jump record of 7.07m at the World Championships in Beijing Tom Bosworth set a new British record of 19:00:73 in the 5000m walk at the British Championships in July 2015 Sophie Hitchon broke the British record twice in setting a new hammer record of 73.86m at the World Championships in Beijing Nick Miller set a new British record of 77.55m for the Hammer throw in Sweden in July 2015 The women s 4 x 100m team of Asha Philip, Dina Asher-Smith, Jodie Williams and Desiree Henry set a new British record of 42.1 Sophie Hahn set a new world record for T38 100m of 13.00 at the Sainsbury s Anniversary Games in July 2015 AMBITION 2 STAGE GREAT EVENTS TO ENGAGE THE PUBLIC 2P9 P8 P9
UK Athletics Strategy 2013-2017 AMBITION 2 STAGING In the last 12 months, our second full year of staging and promoting our own events, we have successfully delivered a series of events including four Diamond League meetings, two IPC Grand Prix finals, indoor and outdoor British Championships, the indoor Grand Prix, and the unique, world class London Anniversary Games at the Olympic Stadium. SPONSORSHIP We continue to reap the benefits of our sponsorship deals with major brands including Nike and Sainsbury s, and this year announced that Proctor and Gamble has added their support to athletics as our official advertising partner. BBC The seven year deal with the BBC, now in its third year, ensures 25 hours of terrestrial TV coverage. VINCO We support this with our own streaming of both the indoor and outdoor British Championships using Vinco Sport. We also show interviews from all events on British Athletics TV via YouTube and have given a number of athletes the opportunity to be guest interviewers. This crowd is what helped me the most - the claps just echoed and it gave me an extra boost. I honestly did not expect to jump so far - I m just speechless SHARA PROCTOR P10 P11
UK Athletics Strategy 2013-2017 AMBITION 2 It feels amazing to break the world record. I knew I d trained well so I was confident. MO FARAH GLASGOW INDOOR CHAMPIONSHIPS SHEFFIELD INDOOR BRITISH CHAMPIONSHIPS BIRMINGHAM INDOOR GRAND PRIX INDOOR SEASON IN NUMBERS... 3 CITIES 4 DAYS 3 SELL OUTS MORE THAN 14,500 SPECTATORS 1.8M PEAK BBC VIEWERS NEARLY 75,000 ONLINE VIEWS 14M JOINED THE CONVERSATION ON SOCIAL MEDIA P12 P13
UK Athletics Strategy 2013-2017 AMBITION 2 BIRMINGHAM GRAND PRIX BRITISH CHAMPIONSHIPS BIRMINGHAM LONDON ANNIVERSARY GAMES OUTDOOR SEASON IN NUMBERS... I really wanted both the indoor and outdoor British titles this year and to come out and do both of them this year at the age of 21 is good and I can build on this now. CHIJINDU UJAH 3 EVENTS 3 STADIUMS 2 SELL-OUTS MORE THAN 125,000 SPECTATORS MORE THAN 6M WATCHING ON TV 400M+ JOINING THE CONVERSATION ON SOCIAL MEDIA P14 P15
UK Athletics Strategy 2013-2017 AMBITION 2 OTHER EVENTS HOSTED FINDING THEIR VOICE Third Women in World Athletics (WIWA) Seminar attracted 40 delegates from 23 countries MAKE IT OFFICIAL 13th UKA Officials Conference RUNNING UP THE HILL Fifth mountain running camp in North Wales PASS THE BATON More than 1000 runners from 230 corporate teams of five took part in the first ever Diamond Relays held after the Anniversary Games in the Olympic Stadium NO. 1 FOR INDOORS The world s number one indoor event will alternate between Glasgow and Birmingham for the next five years MORE INTERNATIONAL SUCCESS The eyes of the world will be back on Birmingham in 2018 when the city hosts the World Indoor Championships. We have also bid to host the European Indoor Championships in Glasgow the following year. 3 AMBITION 3 INCREASE PARTICIPATION TO BUILD AN ATHLETIC NATION P16
UK Athletics Strategy 2013-2017 AMBITION 3 INCREASE PARTICIPATION TO BUILD AN ATHLETIC NATION 25% 57% 6% 10% 80% 36% 77% Numbers of registered technical officials licensed officials (qualified and holding current DBS records) 5,001 (up from 4000 in 2013/14) The number of people taking part in athletics weekly has risen from 1.4 million in 2005-06 to more than 2.2 million in 2015 (Sport England s Active People s Survey) Online entrants continuing to increase: 2013 = 66,403; 2014 = 84,723; 2015 = 70,801 (as at 31/7/15) Races with online entry continue to increase: 2013 = 359; 2014 = 498; 2015 = 548 (as at 31/7/15) Track and field permits issued 540 in 2015 up from 300 in 2014 Track and field competition days 1490 in 2015 up from 1093 in 2014 Numbers of races licensed and permitted by British Athletics (through runbritain) 2247 for 1/1/15 to 31/7/15 Total for 2014 = 2405 OVER 2.2 MILLION PEOPLE TOOK PART IN ATHLETICS WEEKLY IN 2015 P18 P19
UK Athletics Strategy 2013-2017 AMBITION 2 4 AMBITION 4 HOST THE BEST EVER WORLD CHAMPIONSHIPS TO MAKE THE COUNTRY PROUD P20
UK Athletics Strategy 2013-2017 AMBITION 4 HOST THE BEST EVER WORLD CHAMPIONSHIPS TO MAKE THE COUNTRY PROUD LONDON 2O17 P22 Ticket registration opened and more than 15000 signed up Significant progress made in the preparations according to the IAAF following their technical visit in March 2015 Senior management team appointed to organise the first ever back-to-back World Championships Dame Tessa Jowell confirmed as Chair for the London 2017 World Athletics Inspiration Programme LEAP - Leadership and Excellence in Athletics Programme launched to introduce and develop youth athletics in ten different IAAF Member Federation countries P23
UK Athletics Strategy 2013-2017 AMBITION 2 5 AMBITION 5 ASPIRE TO EXCELLENCE IN HOW WE DO EVERYTHING P24
UK Athletics Strategy 2013-2017 AMBITION 5 ASPIRE TO EXCELLENCE IN HOW WE DO EVERYTHING STAYING SAFE Achieved a British Safety Council two Star Rating and aiming for four star (Very Good) by 2017 SAFEGUARDING Achieved highest rating of green by the NSPCC for our child protection and safeguarding policy and procedures and successfully launched an online system to enhance the DBS certificate application process GETTING EQUAL Already working towards the Advance Equality Standard for Sport to achieve before Rio Olympic Games AHEAD OF THE GAME Introduced free anti-doping education module for coaches only governing body to offer Missed test ratio at an all time low. ADOPTED A SET OF VALUES We operate with integrity Communication is timely and relevant to our specific stakeholders We deliver quality performance through innovation and continual improvement Respect is shown to everyone we deal with We all have accountability. P26 P27