Graphics from FreePix and Free Vectors BUILDING A NETWORK with LinkedIn
Introduktioner Vem är ni? Namn Företag Vilken bransch? Värför kom du hit idag?
Goals for today Understanding LinkedIn An Introduction Tips for your personal profile How to build your network How to deal with tough situations FIKA PAUS Groups Tips for your company page Cool tricks Premium member or not? Discussion / Reference links
What is LinkedIn and why would I use it?
LinkedIn is A professional social networking platform with over 300 million members; 187m use it every day. A tool used to connect B2B companies A tool used by recruiters and those who hire employees A great tool to investigate competition, role models and display your personal brand. Started in 2003 by Reid Hoffman and four colleagues in Mountain View, CA.
Gender on LinkedIn 44% Men 56% Women 67% of members are outside the US 1.8 million Swedes are members June 2014 1.3 million small businesses on LinkedIn
How is LinkedIn used?
Emma, Salesperson Anna, Designer
LinkedIn Request
What to do first?
Create your profile Add old bosses, colleagues (GOOD references!) Ask for recommendations Grow your network!
Tips för din personliga profil
Profile picture 6 Bad examples
Write a list of Keywords Words that quickly explain what you do and why you are interesting. Easily searchable words.
Write in the personal I form (jag-form) GOOD EXAMPLES: Generated 3x more sales leads for the company over a two year period Published an article in SalesNews Weekly in August of 2013 I have lectured on sales and Sales coaching at several business schools including Copenhagen Business School in September of 2014. BAD EXAMPLES: Emma is known for her outstanding sales work at the office. She published an article in a well known periodical in 2013.
Summary a time to shine SUMMARIZE CAREER EXPERIENCE IN A PARAGRAPH OR EXPLAIN WHAT YOU DO AND HOW YOU ARE HELPFUL TO YOUR TARGET GROUPS USE KEY WORDS: RESULTS: Emma, Salesperson
Cover photos that reinforce
Add projects in Slideshare or Youtube videos
Write in another language if you are able! Read several CEO level profiles in the language you are about to write in to get a feel for the cultural difference. Ask others to look over it what you plan to write before you publish it.
Writing for the Scandi-english audience Honesty and objectivity is best. English buzzwords are permitted, but write them with quotes around them. Past experience: Write exactly what you have done and give evidence to back it up (dates, quotes, statistics, links, references) Do not over embellish what you have done. If you have read a book on a topic, then you are a beginner not a guru.
Ask for recommendations EMAIL THEM FIRST with a link to writing recommendations Thank them afterwards Follow up with a LinkedIn invite to recommend you
How to deal with uncomfortable situations TOP THREE UNCOMFORTABLE LINKEDIN SITUATIONS 1. Being asked to recommend someone you do not support 2. Being asked to connect with someone you do not like 3. Being asked to connect with someone you do not know
Saying no to connecting on LinkedIn LinkedIn is built on real professional relationships. It is part of why it is so powerful. It is okay to say no. Go with your gut if you do not want to connect.
Endorse a skill instead?
Turning down recommendations Take a few minutes to cool down. Look at the situation objectively. If it is a person you do not like, ask yourself why. Is it personalitybased or work based? Write a pro and con list with examples for yourself. If they asked for a recommendation on LinkedIn, you have a choice to just ignore it. If they asked through email or by calling you, then you have a responsibility of matching them in your response as well.
FIKA PAUS
Updates and group contributions
Groups Get noticed! Search for one or two groups in your branch. Make a commitment to contribute to discussions. Start discussions, post relevant articles, link to your company page and/or blog. After about a month, consider adding a couple people in the group to your personal connections.
Tips för företagets profil
Consider your audience before you write your About statement Your peers : Those in same Town or working environment Colleagues/Employees: Current and FUTURE Core clients Potential clients Competitors https://www.linkedin.com/company/add/show
Use the same graphics as on other social media Logo as profile picture A cover photo that visually describes your business.
Careers, Products, Insights Other pages that are available on LinkedIn company pages. Consider adding content from your website here. Display products.
Coola knep
Turn off /on Broadcasts https://help.linkedin.com/app/answers/detail/a_id/78/~/showingor hiding activity updates about you
Change location to see more people If you change your LinkedIn location, then sometimes you can see more results when you search for certain people. Try not to do this too often because it also changes the currency of payments in your account information.
Premium member or not? Basic Premium Executive Basic Premium Executive Basic Premium Executive Basic Premium Executive Recruiters/ Rekrytering Sales/ Försäljare Jobseekers/ Jobbsökande
What do you see? Better results
InMail Getting introduced to someone you don t know. It goes directly to their email inbox. Emailing someone you really want an opportunity to speak with. Sales pitch. Possibly could be seen as pushy or aggressive. Most people are flattered if it isn t a sales pitch. If it is a sales pitch, tell them exactly why it could be beneficial to their business alone.
Vanity URL An easy to understand, remember and visuallypleasing URL PLAIN URL FROM LINKED IN https://www.linkedin.com/profile/view?id=77163980 VANITY URL FROM LINKEDIN se.linkedin.com/in/earlybirdtranslations
Glöm inte bort DU är ditt varumärke!
Discussion
Helpful references Stick ut! Bygg ditt personliga varumärke. Gör en vinnande LinkedIn profil. Charlotte Hågård. http://www.stickut.nu/ http://www.slideshare.net/mdshelah/linkedin good ideas bad
Book a free meeting at LNC! kelly.darby@lnc.ideon.se Feedback on your LinkedIn Profile by appointment or email Any other social media questions for business or personal endeavors Focus on BRANDING
Built by Kelly www.builtbykelly.com -Workshops to develop company branding -Creative graphics for social media -Create a killer LinkedIn company or personal page kelly@builtbykelly.com
Tack för idag! Kelly Darby kelly.darby@lnc.ideon.se