SENIOR EXECUTIVE PROGRAM CHINA

SENIOR EXECUTIVE PROGRAM CHINA

AN INTEGRATED EDUCATIONAL PARTNERSHIP AMONG ESTABLISHED BUSINESS SCHOOLS The School of Economics and Management, Tsinghua University; China Europe International Business School; and Harvard Business School jointly offer the Senior Executive Program China, designed to address the business and management challenges facing executives in China and Southeast Asia today. Applying the principles of academic rigor, diversity, and impactful learning, leading faculty from the three schools provide senior managers with the tools needed to succeed in today s challenging business environment. School of Economics and Management, Tsinghua University The history of the School of Economics and Management, Tsinghua University (TSEM) dates back to 1926 as the Department of Economics and to 1979 as the Department of Economics and Management Engineering. In 1984, TSEM was established as one of the first business schools in China. Currently, TSEM has a total of 165 faculty members and more than 4,000 students, offering a variety of academic programs at undergraduate, masters (including MBA/EMBA), and doctoral levels. With seven departments and several research centers, TSEM contributes academic knowledge that fuels the revival of the Chinese economy and cultivates business leaders for China and the world. China Europe International Business School China Europe International Business School (CEIBS) is a nonprofit joint venture established in Shanghai in 1994 under an agreement between the Chinese government and the European Commission. The school aims to educate responsible leaders versed in China Depth, Global Breadth, with the vision of becoming the most respected international business school by linking East and West in teaching, research, and business practice and by promoting China s social and economic development through high-impact knowledge creation and dissemination. It now offers a full-time MBA, a Finance MBA, an Executive MBA, a Global Executive MBA, and a wide array of executive education programs. Through over two decades of unremitting efforts, CEIBS has become a leading business school in China and Asia. Harvard Business School For more than a century, the mission of Harvard Business School (HBS) has been to educate leaders who make a difference in the world. Renowned for its legacy of innovation, HBS introduced the case method to management education, developed the concept of executive education, and created the world s first MBA program. A global network of eight research centers on four continents extends the School s groundbreaking research efforts to the international marketplace. Founded in 1908, HBS is a longstanding world leader in redefining the nature of management education, shaping the practice of business in every industry, and inventing the future of business. THE LEARNING EXPERIENCE Every facet of the program is purposefully structured to promote dynamic interchange and shared learning among accomplished peers from a diverse set of leading companies. With team-building exercises integrated into each module, participants will learn to work together and to take full advantage of the diversity of backgrounds and experiences. As a result, senior executives will continue learning through a valuable network of high-level, like-minded colleagues with whom they can share their experience and lend support throughout their careers. Please note that full attendance at all three modules is mandatory for successful completion of this program. Applications for single modules are not allowed. 1 exed.sem.tsinghua.edu.cn exed.ceibs.edu www.exed.hbs.edu

SENIOR EXECUTIVE PROGRAM CHINA DATES AND LOCATIONS: FOR MORE INFORMATION: Module 1: 21 27 AUG 2016 TSEM, Beijing, China exed.sem.tsinghua.edu.cn Module 2: 16 22 OCT 2016 CEIBS, Shanghai, China exed.ceibs.edu Module 3: 04 16 DEC 2016 HBS, Boston, U.S. www.exed.hbs.edu PROGRAM FEE: $61,000 USD PROGRAM OBJECTIVES To design competitive strategies, build effective organizations, and respond to rapid market change, senior executives must be able to draw on a broad repertoire of management approaches. The Senior Executive Program China provides an opportunity for Chinese executives to step back from daily responsibilities, broaden global perspectives, and gain the knowledge needed to create and sustain competitive advantage in China and beyond. Offered jointly by Harvard Business School (HBS); the School of Economics and Management, Tsinghua University (TSEM); and China Europe International Business School (CEIBS), the program provides insight into the diverse challenges political, cultural, social, and economic confronting Chinese companies in global markets. Participants will: Acquire the frameworks to develop and implement strategies that help their companies stay ahead of competitors and successfully reinvent themselves Assemble a portfolio of management approaches and gain insights into applying the right technique to each unique set of circumstances Refine critical personal skills to succeed in senior institutional leadership Gain a high level of confidence that translates into effective decision-making throughout the organization Learn to assess their performance as senior leaders Build a heightened awareness of the political, cultural, social, and economic issues facing Chinese companies in global markets Establish an invaluable network of peers for talking through the challenges and opportunities for China and global markets as their careers evolve Ultimately, participants will return to their companies empowered with the knowledge and skills to create and sustain competitive advantage in today s dynamic business environment. 2

Senior professors from China and U.S. collaborated to offer a program that would bring the participants an international perspective. In doing this, students learned how to have a global view while maintaining their local roots in China. Jiang LIU Chief Executive Officer, Trends Media CURRICULUM The program is offered in three modules, allowing managers to return to their organizations after each module and start implementing what they have learned. Functional excellence is the overarching theme in the first module, which takes place at TSEM in Beijing. The focus of the second module, offered at CEIBS in Shanghai, is strategic management. Leadership and innovation are the central themes of the third module that brings participants to the HBS campus in Boston. MODULE 1: UNDERSTANDING AND MANAGING KEY FUNCTIONAL AREAS Principles of General Management Examining the effectiveness of a company s strategy Linking corporate strategy to organizational design and critical inputs Refining your judgment and enhancing your skill set Marketing Understanding how marketing creates value Leveraging cutting-edge marketing concepts and tools from market segmentation and product positioning to the design of distribution channels and communications strategy Analyzing customer needs and buying behavior Achieving marketing value through pricing initiatives Management Control Understanding how management control systems provide critical information for measuring and managing product and customer profitability Using formal control systems, including the Balanced Scorecard, to guide and monitor business strategies MODULE 2: COMPETING SUCCESSFULLY IN CHINA AND THE GLOBAL ECONOMY Strategy Understanding how firms create and sustain competitive advantage Analyzing the link between superior financial performance and the strategic moves of rivals and suppliers Formulating and administering a successful strategy in the face of economic uncertainty and fierce competition Creating an overall plan by integrating policies in each functional area Strategic Human Resources Building organizations that outpace rivals in the short term and innovate over time Discovering performance and opportunity gaps Identifying the root causes of weakness in organizational design Understanding the links between innovation and organizational evolution, and building teams for innovation Finance Understanding and leveraging the appropriate tools for managing corporate financial resources, including strategic profitability analyses and resource allocation Analyzing and optimizing capital structure, capital markets, and financial institutions Designing capital structure to achieve a cost advantage Negotiations Achieving greater effectiveness at the negotiating table including circumstances involving multiple parties, issues, and agendas, and evolving time frames Handling challenges such as hard bargainers and negotiating across borders Knowing when and how to manage tensions between cooperative action to create value jointly 3

MODULE 3: LEADERSHIP AND INNOVATION Leadership and Change Management Understanding the role of leadership and successfully managing change Recognizing and meeting the challenges of leadership effectiveness in a variety of settings and at several different levels of the corporation Developing a compelling leadership style Corporate Governance and Values Achieving sound governance the changing role of the board of directors and its relationship with corporate management Understanding the role of the board in strategic planning and as an agent of change Creating an environment of ethical responsibility Entrepreneurship Evaluating entrepreneurial ventures Understanding the value created by corporate entrepreneurship Innovation Understanding why some companies are more innovative than others Building, managing, and improving innovation systems Leveraging open innovation for idea generation, problem solving, and growth Using commercial experience to build competitive advantage Designing management systems for business innovation Business and Government in the International Economy Understanding the roots of conflict and convergence among nations competing in the world economy Identifying global issues stemming from government policies on issues such as trade flows, exchange rates, investment, and technological innovation Recognizing how different nations conceptualize the roles and relationships of government and business, and how this affects managerial decision-making Analyzing the factors involved in making direct foreign investment decisions Examining the sustainability of and limitations to China s economic growth THE FACULTY The Senior Executive Program China is developed and taught by leading faculty from the School of Economics and Management, Tsinghua University; China Europe International Business School; and Harvard Business School. Representing various disciplines, they remain close to practice through relationships with business and industry leaders and through personal involvement as board members and consultants for top companies around the world. These faculty members leverage their business expertise and field-based research to create new knowledge and enduring concepts that shape the practice of management. CORE FACULTY Xing XIAO (Faculty Cochair) Professor, Chair, Department of Accounting, TSEM; and faculty cochair of the Senior Executive Program China. Dongsheng ZHOU (Faculty Cochair) Professor of Marketing, CEIBS; and faculty cochair of the Senior Executive Program China. Dennis YAO (Faculty Cochair) Lawrence E. Fouraker Professor of Business Administration, HBS. Head of the Strategy Unit; faculty cochair of the Senior Executive Program China. 4

SCHOOL OF ECONOMICS AND MANAGEMENT, TSINGHUA UNIVERSITY Yubo CHEN, Professor, Department of Marketing, Associate Dean, TSEM. Jie WEI, Tsinghua TongFang Chair Professor, Department of Innovation, Entrepreneurship and Strategy, TSEM. Wuxiang ZHU, Professor, Department of Finance, TSEM. Yan ZHU, Professor, Department of Management Science and Engineering. Associate Dean, TSEM. CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL Pedro NUENO, Professor of Entrepreneurship and President, CEIBS. Xiaonian XU, Professor of Economics and Finance, CEIBS. Gao WANG, Professor of Marketing; Associate Dean, CEIBS. Weiru CHEN, Associate Professor of Strategy, CEIBS. Yuhchang HWANG, Professor of Accounting, CEIBS. Jeff SAMPLER, Adjunct Professor of Management, CEIBS. HARVARD BUSINESS SCHOOL Mihir DESAI, Mizuho Financial Group Professor of Finance. Member of the Finance and the Entrepreneurial Management Units. David GARVIN, C. Roland Christensen Professor of Business Administration. Member of the General Management Unit. Robert KAPLAN, Senior Fellow, Marvin Bower Professor of Leadership Development, Emeritus. Member of the Accounting and Management Unit; and faculty chair of Risk Management for Corporate Leaders: From Compliance to Competitive Advantage and Driving Corporate Performance China ; and faculty cochair of Driving Corporate Performance: Aligning Scorecards, Systems, and Strategy and Value Measurement for Health Care. Felix OBERHOLZER-GEE, Andreas Andresen Professor of Business Administration. Senior Associate Dean and Chair of the MBA Program. Member of the Strategy Unit; and faculty chair of Strategy Building and Sustaining Competitive Advantage ; and faculty cochair of Driving Digital and Social Strategy. Lynn PAINE, John G. McLean Professor of Business Administration; Senior Associate Dean. Member of the General Management Unit. Guhan SUBRAMANIAN, H. Douglas Weaver Professor of Business Law, Harvard Business School, and Joseph Flom Professor of Law and Business, Harvard Law School. Member of the Negotiation, Organizations, and Markets Unit. Stefan THOMKE, William Barclay Harding Professor of Business Administration. Member of the Technology and Operations Management Unit; and faculty chair of HBS Executive Education in India, Driving Growth Through Innovation India, and Leading Product Innovation. Richard H.K. VIETOR, Paul Whiton Cherington Professor of Business Administration. Member of the Business, Government and the International Economy Unit. 5

When I completed the program, I felt that I had a wider perspective, which helped me understand the vision of the international railway. Patrick TSANG Regional Managing Partner, Deloitte Touche Tohmatsu Certified Public Accountants LLP PARTICIPANTS This program is designed for an elite group of senior executives from large established Chinese companies, as well as multinational companies with operations in the Greater China region, which represent a wide range of industries and functions. Candidates should have significant responsibility for strategic decision making, hold leadership positions one to three levels below the chief executive officer, and be identified as part of the company s succession plan. Typical participant titles include: Member of the executive committee Chief operating officer Senior or executive vice president Head or general manager of a major business unit Senior functional head 6

ADMISSIONS APPLICATION PROCESS Candidates can apply to the program through TSEM, CEIBS, or HBS. Applications are requested at least six weeks before the program start date. Qualified candidates are admitted on a rolling, space-available basis, and early application is encouraged. ADMISSION REQUIREMENTS Admission is selective and based on professional achievement and organizational responsibility. No formal educational requirements apply. Executive Education programs enhance the leadership capacity of the managers enrolled as well as their organizations, and full commitment is expected from both. While participants devote time and intellect to the learning experience, sponsoring companies agree to relieve individuals of their work responsibilities during the program. CANCELLATION AND MODULAR MAKEUP POLICY Cancellation and modular makeup policies are outlined in the information provided to applicants upon admission. Please be aware that additional fees may apply. PROGRAM FEE The program fee covers tuition, books, case materials, accommodations, and most meals. Payment is due within 30 days of the invoice date. If admission is within 30 days prior to the start of the program, payment is due upon receipt of the invoice. Cancellation policies are outlined in the information provided to applicants upon admission. LANGUAGE To ensure the most comprehensive learning experience, this program is taught in both English and Chinese with simultaneous interpretation. Participants will preselect either Chinese or English for their classroom materials. When forming discussion groups, program administrators consider each participant s language capabilities to ensure optimal group interaction. CONNECT WITH US: SCHOOL OF ECONOMICS AND MANAGEMENT, TSINGHUA UNIVERSITY Ms. Helen Wang Business Development Director Telephone: +86-10-6279 5801 Cell: +86-133 1129 4546 Email: wangyu@sem.tsinghua.edu.cn Website: exed.sem.tsinghua.edu.cn CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL Mr. Davis Gu Senior Manager, Executive Education Telephone: +86-21-2890 5233 Cell: +86-136 1198 2834 Email: gdavis@ceibs.edu Website: exed.ceibs.ed HARVARD BUSINESS SCHOOL Ms. Veronica Ji Manager, Programs & Client Services Harvard Center Shanghai Telephone: +86-21-3852 3888 Fax: +86-21-3852 3820 Email: harvardchina@hbs.edu Website: www.exed.hbs.edu 5 7 In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities. The following person has been designated to handle inquiries regarding the nondiscrimination policies: Ms. Nancy DellaRocco, Harvard Business School, Soldiers Field, Boston, MA 02163-9986 U.S. Programs, dates, fees, and faculty are subject to change. 2016 President and Fellows of Harvard College.