Predictions 2013: Big Data Craig Stires Research Director, IDC Asia/Pacific Big Data and Analytics
Big Data 2013 Predictions 1. Big business cases 2. Big platforms of choice 3. Big barriers to break IDC Visit us at IDC.com and follow us on Twitter: @IDC 2
Big Data 2013 Predictions 1. Big business cases IDC Visit us at IDC.com and follow us on Twitter: @IDC 3
1. Maximize existing data assets first Organizations will look internally for Big Data, before they look externally. Start with your OWNED data Before you TAKE from the 'matrix' Source: IDC Asia/Pacific xxx, month 2012 (N=x,xxx) IDC Visit us at IDC.com and follow us on Twitter: @IDC 4
Asia/Pacific organizations' data priorities 0 20 40 60 80 Transactional Text (email,etc) Machine or sensor Video Audio Data being captured Data being analyzed Web logs Social GPS Source: IDC Asia/Pacific Big Data and Analytics Pulse, August 2012 (N=721) IDC Visit us at IDC.com and follow us on Twitter: @IDC 5
The changing economics of data The cost of storing data has reduced with the availability of scale-out storage, at-data analytics, and utilization of commodity infrastructure Too expensive to capture and analyze, without proven impact on revenue Internal data acquisition and management is no longer a financial barrier IDC Visit us at IDC.com and follow us on Twitter: @IDC 6
2. Crime watch goes real-time Crime detection and prevention will be the leading initiatives for real-time event processing. The main areas that will see expanded investment will be detecting and responding to Financial crimes Network intrusion IDC Visit us at IDC.com and follow us on Twitter: @IDC 7
Financial crime detection and prevention Responding within a window of opportunity Bank card and cheque fraud False accounting fraud Account takeover Card skimming devices Mandate fraud Analyze Refine Detection Expand Collection Monitor Trading desk regulation bypass Identity theft Assess / Respond IDC Visit us at IDC.com and follow us on Twitter: @IDC 8
Network intrusion detection and response Responding within a window of opportunity Spear phishing Account takeover Log manipulation Encrypted data extraction Rootkits Security has risen in visibility to be a CEO-level issue. High profile attacks and massively damaging industrial espionage have made vulnerabilities a must-fix. Individual companies have experienced > $1B in losses, and lack effective legal protection. IDC Visit us at IDC.com and follow us on Twitter: @IDC 9
3. Governments explore the uncertain Government organizations will be the leaders in semi-/unstructured data analytics initiatives. Audio Video Conversation Imaging Departmental initiatives Defense Immigration Urban Flow Management Citizen Sentiment Emergency Response Taxation Science Research IDC Visit us at IDC.com and follow us on Twitter: @IDC 10
Special mention: 18 th CCPC Committing to annual GDP growth of at least 7.2% in next 10 years Domestic consumption is great news for FMCG & retail sectors Ecological civilization will drive green ICT Agricultural modernization Focus on social infrastructure Cultural promotion will drive digital content & new media Source: IDC China, Nov 2012 IDC Visit us at IDC.com and follow us on Twitter: @IDC Page 11
4. Optimization trumps innovation Organizations will invest in optimization, before they attempt innovation. Competitive position Customer acquisition/retention Peak performance Return on Assets and People IDC Visit us at IDC.com and follow us on Twitter: @IDC 12
Big Data 2013 Predictions 2. Big platforms of choice IDC Visit us at IDC.com and follow us on Twitter: @IDC 13
5. Appliances, the big players go big Big Data appliance vendors will aggressively pursue mega-deals with Tier 1 customers across markets. 65% of servers shipped to private cloud environments will be appliances by 2015 Leading drivers for demand: Drop-in appliances provide a standardized architecture, preconfigured & optimized for multiple workloads Excellent building blocks leading to reduced deployment time & increased real estate ROI Source: Refer to in doc as #7: Converged and Integrated Systems Will Play a Key Role in End-User Infrastructure Strategy IDC Visit us at IDC.com and follow us on Twitter: @IDC 14
6. Big Data -as-a-service BDaaS will see it's first deployment and availability in Asia Pacific. Analytical apps designed to run where the data is Data 'on-boarded' into a data center Zero-client, zero-infrastructure access for business users Massive volumes of data generated IDC Visit us at IDC.com and follow us on Twitter: @IDC 15
7. Hadoop, the dark horse Hadoop will continue to gain market recognition as a game-changer for organizations, with investment tipping in 2014. GER - 1.3% UK- 3.4% SPN- 1.0% CHN - 4.7% KOR - 0.6% JPN - 0.8% USA - 59.1% IND - 12.9% TWN - 0.5% BRA - 0.6% SGP - 0.6% AUS - 1.1% HADOOP skills found on LinkedIn, by region Source: LinkedIn skill searches, Dec 2012, concept from 451 Research IDC Visit us at IDC.com and follow us on Twitter: @IDC 16
Big Data 2013 Predictions 3. Big barriers to break IDC Visit us at IDC.com and follow us on Twitter: @IDC 17
8. Data governance overheats Big Data solutions will risk delayed implementation, due to new dimensions on traditional data governance challenges. Orders Customers Inventory Finance Security and access control Backup and disaster mgmt Workflow integration Business rules Data definitions Data quality IDC Visit us at IDC.com and follow us on Twitter: @IDC 18
9. Wooing the System Integrators Vendors will scale-out their Big Data sales with the help of the channel. For large vendors, deal sizes of US$80k or less will be pushed to resale channel For integrated solutions of US$250k - US$1m, vendors will seek VARs Mega deals will be retained, except for the use of prime contractors Source: IDC Asia/Pacific xxx, month 2012 (N=x,xxx) IDC Visit us at IDC.com and follow us on Twitter: @IDC 19
10. The elusive Data Scientist Importance of the Data Scientist will rise, but finding all desired skills will be difficult. Even with the continual push from vendors to raise awareness and education of data science requirements, there will be far more organizations that need these complex set of skills, than people that can fill those positions. Data Science Services Center of Excellence Membership includes: executive sponsorship domain experts business analysts data miners data managers experts in multiple Big Data tools IDC Visit us at IDC.com and follow us on Twitter: @IDC 20
Big Data predictions Big business cases 1. Organizations will look internally for Big Data, before they look externally 2. Crime detection and prevention will be the leading initiatives for real-time event processing 3. Government organizations will be the leaders in semi-/unstructured data analytics initiatives 4. Organizations will invest in optimization, before they attempt innovation. Big platforms of choice 5. Big Data appliance vendors will aggressively pursue mega-deals with Tier 1 customers across markets 6. BDaaS will see it's first deployment and availability in Asia Pacific 7. Hadoop will continue to gain market recognition as a gamechanger for organizations, with investment tipping in 2014 Big barriers to break 8. Big Data solutions will risk delayed implementation, due to new dimensions on traditional data governance challenges 9. Vendors will scale-out their Big Data sales with the help of the channel 10. The importance of the Data Scientist will rise, but finding all desired skills will be difficult IDC Visit us at IDC.com and follow us on Twitter: @IDC 21