A HIGH-PERFORMANCE, SCALABLE BIG DATA APPLIANCE LAURA CHU-VIAL, SENIOR PRODUCT MARKETING MANAGER JOACHIM RAHMFELD, VP FIELD ALLIANCES OF SAP

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1 A HIGH-PERFORMANCE, SCALABLE BIG DATA APPLIANCE LAURA CHU-VIAL, SENIOR PRODUCT MARKETING MANAGER JOACHIM RAHMFELD, VP FIELD ALLIANCES OF SAP

2 WEBTECH EDUCATIONAL SERIES A HIGH-PERFORMANCE, SCALABLE BIG DATA APPLIANCE Many companies that deploy traditional data warehouse solutions are finding it more difficult to answer questions that the business is asking today as the environment lacks the agility to report on all of the available data in real time. While data volume and data sources explode, traditional ERP and BI applications have limited capacities and capabilities to leverage these new information sets effectively. The ability to store data inmemory is crucial to move business from traditional business intelligence to business advantage through big data. Hitachi Data Systems has partnered with SAP to create a high-performance and scalable big data appliance, combining the strength of SAP HANA In-Memory Analytics and the benefits of the Hitachi Unified Compute Platform (UCP) solution. In this session, you ll learn the following: What SAP HANA is. Why UCP Select for SAP HANA is the right big data solution. The different types of big data business problems it can solve.

3 BIG DATA IS MANY THINGS

4 UNDERSTAND YOUR CUSTOMER CRM CUSTOMER 360

5 INSIGHT ACROSS YOUR OPERATIONS SUPPLY CHAIN 360 VIEW Inclement weather Reprioritize inventory Example: Frozen foods Real-time partner data Inventory tracking through sensors Location-based intelligence Trucks Trains Airplane Ships

6 Increase revenue BIG DATA IS TO MAXIMIZE COMPANY S P&L Increase sales through customer 360 Set corporate expectations Higher returns for investors Market advantage Cost control Operational and big data readiness

7 CIO S BIG DATA CHALLENGE BW is slow Data conversion challenges Need faster reporting Disparate data sources Need more complete analytics

8 BIG DATA SCENARIO WITH SAP HANA Capture 2 Unstructured data repository ETL process Transform Existing structured data from SAP (POS, CRM) WEB HANA 1 Real-time data from customers and social media GOAL: Leverage loyalty program for more revenue Analytics Combine 3 MOBILE Publish 5 Individualized marketing and retention programs 4 Analyze buying preferences and customer loyalty Decisions

9 SAP HANA (HIGH-PERFORMANCE ANALYTICAL APPLIANCE) POWERING THE REAL-TIME BUSINESS SAP HANA is an in-memory database platform that allows the processing of massive quantities of real time data delivered as an appliance What it means to the business: React in real-time to events Gain deep business visibility Drive business value from data Simplify operation Analyze data in real-time

10 WHAT IS DIFFERENT ABOUT SAP HANA? HANA PROOF POINTS - BANKING Query acceleration >300x faster db responses Responses in seconds instead of minutes or hours Data Compression Fit all of your company data into one database Leverage native in-memory optimizations to reduce data sizes Data compression of 5:1 not unusual

11 HOT OFF THE SAP PRESS (JANUARY 10, 2013) SUITE ON HANA AND WHAT IT MEANS FOR YOUR HANA PLATFORM HANA is a journey, not a point solution plan for it! Data protection and quality of service are central requirements Mission-critical readiness of the platform is becoming mandatory Scalability is critical HANA operations will need to live up to the same operational standards as ERP today Hitachi Focus: Scale & Perform & Protect - With Enterprise SLAs

12 WHAT DOES HDS OFFER AROUND SAP HANA? TWO ARCHITECTURAL CHOICES SAP HANA scale-up: Single-node SAP HANA appliance Sizes: 256GB (S), 512GB (M), 1024GB (L) Used for POCs, demos, smaller production environments SAP HANA scale-out: Multi-node SAP HANA appliance (node size: 512GB) with built-in HA Certified for up to 16 nodes, beyond that custom check with SAP Used for larger HANA environments and designed for the full HANA journey

13 HITACHI UCP SELECT FOR SAP HANA SCALE-UP Key features and benefits: Scalability and investment protection Up to four Hitachi Blades delivering a single HANA node with up to 80 cores and 1,024GB of memory (CB 2000). Availability Fibre Channel storage for % data availability (HUS 130) Performance Well-balanced system with Fibre Channel storage and Fusion IO Gen 2 cards for log files SAP HANA preloaded by HDS SIZE MEMORY # BLADE SOCKETS CORES SMALL 256GB MEDIUM 512GB LARGE 1,024GB Balanced system of compute, SSD and storage

14 SCALABILITY AND EFFICIENCY SCALE AND SIMPLIFY YOUR SAP LANDSCAPE SAP HANA Large Size HANA 1024 GB Medium Small Size Size GB GB SAP ERP DEV SAP BI SAP CRM QA Customers can smoothly grow their HANA appliances without rip and replace, lower TCO and protect the investment Customers can deploy a large SAP environment in a box, saving TCO

15 HITACHI UCP SELECT FOR SAP HANA SCALE-OUT: HIGHLIGHTS BENEFITS AND DIFFERENTIATION Key components: The same Hitachi blades as for S/M/L (CB 2000). Node size: 500GB (M) Tier 1 enterprise-class direct-attach block storage (VSP), as used today for core SAP Usage of SAP HANA Storage Connector API for data and logs instead of NFS-type setups Key benefits: Designed to support the full HANA journey True mission-critical robustness and performance Customers can rely on the same processes they use for ERP today Free of issues that NFS/MPFS implementations have (see SAP Note ) Excellent investment protection 1 node

16 1 & 1 INTERNET AG SAP SAPPHIRE AND TECHED EMEA Overview Leading Internet service provider Businesses in DACH, UK, France, Spain, US and others 42 M accounts // 70,000 servers // 11 M contracts Challenge Optimize debt management and lose no money on customer accounts Provide instant access and full view on debitor data SAP ECC with IS-T provides insufficient reporting Why Hitachi and SAP HANA BW on SAP HANA provided best solution to analyze big data Hitachi because of know-how, scalability, price and fast delivery 10,000 times faster using SAP HANA on Hitachi

17 HITACHI CONSULTING AND HDS GLOBAL SERVICES JOINT EFFORT TO DEPLOY SAP HANA Factory build SAP certified Converged Appliance to accelerate time to production Implement and integrate Hitachi UCP Select for SAP HANA appliances into customer IP networks knowledge transfer to accelerate the customer s learning curve and increase ease of use Install and configure SAP BusinessObjects Business Intelligence 4.0 analytics server platform Installation and configuration of SAP HANA clients Additional Services from Hitachi Consulting SAP landscape assessment, SAP HANA sizing, Business analytics plan for HANA and reporting. Live in Five Deployment Service Live in Five Rapid Deployment Services (HANA Enterprise or BW) Faster time to production, speed ROI Accelerated deployment Provide expertize and skills Scale Up and Out capabilities Knowledge transfer * ETL = extraction, transformation, loading

18 SUMMARY SAP AND HITACHI WHY HDS FOR SAP HANA? Long-term alliance with SAP Only vendor using external FC storage across the SAP HANA portfolio Only vendor to use Tier 1 enterprise-class storage in XL appliances the same storage that is used today the SAP Business Suite First and one of only two vendors using SAP HANA Storage Connector APIs replacing NFS-based HA avoiding data/ha issues! One vendor for servers and storage Reduced OPEX and CAPEX Designed to support your entire HANA journey from analytics to BW to ERP and beyond Accelerate time to deployment with consulting and implementation expertise

19 ONE PLATFORM FOR ALL DATA MANAGING BIG DATA AT SCALE ALL DATA TYPES BIG DATA Dark Data HDI / HCP HNAS Hadoop UCP SAP Oracle Microsoft Virtualized Single management Multi-protocol/ multi-data type Infrastructure on demand Data mobility

20 BIG DATA PARTNERS Analytics and visualization Data integration Services Converged platform

21 SUMMARY OF BENEFITS YOUR DATA IS PROTECTED! BW is faster BW is slow Need Quick faster query reporting building Data Analyze conversion all data challenges Disparate 360 view data sources Need Big more data complete analytics analytics

22 CALL TO ACTION Contact your HDS account executive to learn more about UCP Select for SAP HANA Questions about SAP HANA, contact Joachim Rahmfeld Other big data questions, contact Laura Chu-Vial

23 QUESTIONS AND DISCUSSION

24 UPCOMING WEBTECHS Big Data Webcast Series Big Data: Shining the Light on Enterprise Dark Data, April 17, 9 a.m. PT, noon ET HDS Big Data Roadmap, coming soon Archive, Backup and Consolidation (ABC) WebTech Series Archive First: An Intelligent Data Archival Strategy, March 14, 9 a.m. PT, noon ET Reduce Costs and Complexity with Backup-Free Storage, March 20, 9 a.m. PT, noon ET Consolidate More: High Performance Primary Deduplication in the Age of Abundant Capacity, March 27, 9 a.m. PT, noon ET Check for: Links to the recording, the presentation and Q&A (available next week) Schedule and registration for upcoming WebTech sessions

25 THANK YOU