SAP User Experience Strategy & Design Services SAP Enterprise Support Info Day, Lausanne (Switzerland) September 3, 2014 Alexander Daum, Support Architect User Experience, SAP Active Global Support
Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent. 2014 SAP SE. All rights reserved. Public 2
Agenda User Experience Systemic Considerations SAP User Experience Strategy SAP User Experience Design Services 2014 SAP SE. All rights reserved. Public 3
User Experience Systemic Considerations System 2014 SAP SE. All rights reserved. Public 4
User Experience Get It by Design Thinking 2014 SAP SE. All rights reserved. Public 5
The World is Changing Consumer user experience is the new standard for enterprise applications 2014 SAP SE. All rights reserved. 6
The SAP You Know 2014 SAP SE. All rights reserved. 7
the SAP you know 2014 SAP SE. All rights reserved. 8
Why Is User Experience Important For Customers? Gain productivity Increase user adoption Decrease user errors Save training costs 2014 SAP SE. All rights reserved. Public 9
The Way Forward 2014 SAP SE. All rights reserved. 10
SAP User Experience Strategy New Renew Enable 2014 SAP SE. All rights reserved. 11
Consumer-grade user experience for NEW applications 2014 SAP SE. All rights reserved. 12
SAP Cloud for Sales 2014 SAP SE. All rights reserved. 13
RENEW the most widely-used scenarios 2014 SAP SE. All rights reserved. 14
SAP Fiori 2014 SAP SE. All rights reserved. 15
SAP Fiori User Experience Design Principles Role-based Responsive Simple Coherent Delightful Designed for you, your needs, and how you work Supports how and where you work, at any time Focuses on what s important Provides one fluid, intuitive experience Makes an emotional connection 2014 SAP SE. All rights reserved. 16
ENABLE customers to improve the user experience of their specific value scenarios 2014 SAP SE. All rights reserved. 17
SAP Screen Personas before 7 screens 45 clicks after after 3 screens 26 clicks 2014 SAP SE. All rights reserved. 18
SAP Theme Designer 2014 SAP SE. All rights reserved. 19
The SAP User Experience Strategy new applications existing applications Usage/Reach Top SAP use Fiori scenarios Core use Renovation scenarios Specific Enablement customer Tools value use (e.g. SAP scenarios Screen Personas) NEW RENEW ENABLE UX DESIGN SERVICES 2014 SAP SE. All rights reserved. Public 20
UX Design Services 2014 SAP SE. All rights reserved. 21
ey Takeaway Choosing the right tool or technology is one important step. However, in order to achieve a high level of user experience, it is neither the first nor the most important step. 2014 SAP SE. All rights reserved. 22
engage with REAL users! 2014 SAP SE. All rights reserved. Public 23
Most IT Organizations Are Missing Design Skills Human Values (usability, desirability) In Order To Reduce Transaction Complexity Improve User Productivity Increase User Satisfaction Business (viability) Technology (feasibility) Innovations With Great User Experience 2014 SAP SE. All rights reserved. 24
SAP s UX Design Services Offering Overview powered by DESIGN THINKING DESIGN SERVICES ADVISE want to understand the SAP UX strategy and translate it into your business reality? INNOVATE EMPOWER REALIZE DESIGN SERVICES want to be a leader and create a new high value and competitive advantage? want to enable your organization to achieve the best user experience? want to implement, adapt SAP UX solutions or optimize the user experience of your existing SAP software? 2014 SAP SE. All rights reserved. Public 25
Summary Key Points To Take Home 1. User experience impacts your business. 2. Know the SAP user experience strategy and design services offering. 3. Build your own customer user experience strategy. 4. Engage with your end users. 5. Grow your user experience maturity. 2014 SAP SE. All rights reserved. Public 26
More Information SAP User Experience Community http://experience.sap.com/ User Experience on SAP Service Marketplace http://service.sap.com/ux 2014 SAP SE. All rights reserved. Public 27
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