www.medialine.de LAE 2007 FAKTEN. FAKTEN. FAKTEN.
-MONEY increases coverage up to 35 percent -MONEY is the winner of the weekly economical magazines. Therefore, it achieves a coverage of 4.6 percent. -MONEY gains 25,000 Top-Manager and attains now 103,000 German executives. Within the group of executives and self-employed persons, MONEY derives impressing values and is situated directly behind the (self-employed persons 5.1 percent versus 8.8 percent; executives 5.3 percent versus 16.6 percent).
Decision makers total ( ) coverage* in % changes** in % 30.1 12 Der Spiegel 28.0 3 Stern 21.5 4 Handelsblatt 12.7 1 Manager Magazin 12.4 18 11.9 12 Capital 11.7-3 FAZ 11.6 1 Süddeutsche Zeitung 10.3 6 Welt am Sonntag 9.4-6 Die Zeit 9.1 2 Frankfurter Allg. Sonntagsz. Impulse 8.4 7.9 ** 18 Die Welt 7.9 34 Financial Times D. 5.9 20 Euro 4.6-26 -MONEY 4.6 35 Brand eins 3.0 67 Karriere 3.0 15 Geldidee 3.0 15 2.9 4 Cicero 2.5 ** Frankfurter Rundschau 2.4 4 Euro am Sonntag 2.2 17 Source: LAE 2007 * Without the magazines Handwerk Magazin, VDI Nachrichten, Der Handel, Creditreform, Markt und Mittelstand ** No comparison possible, because Frankfurter Allgemeine Sonntagszeitung and Cicero are new in the LAE.
Decision makers in total ( ) coverage* in thsd. changes** in thsd. 680 64 Der Spiegel 634 9 Stern 486 13 Handelsblatt 287-2 Manager Magazin 279 39 268 25 Capital 264-10 FAZ 262-2 Süddeutsche Zeitung 232 10 Welt am Sonntag 212-17 Die Zeit 206 3 Frankfurter Allg. Sonntagsz. Impulse 190 179 ** 25 Die Welt 178 42 Financial Times D. 134 22 Euro 105-37 -MONEY 103 25 Brand eins 68 28 Karriere 67 7 Geldidee 67 7 66 2 Cicero 56 ** Frankfurter Rundschau 53 1 Euro am Sonntag 48 7 Source: LAE 2007 * Without the magazines Handwerk Magazin, VDI Nachrichten, Der Handel, Creditreform, Markt und Mittelstand ** No comparison possible, because Frankfurter Allgemeine Sonntagszeitung and Cicero are new in the LAE.
Decision makers in total ( ) - weekly economical magazines coverage* in % changes** in % 11.9 12 Focus Money 4.6 35 2.9 4 Euro am Sonntag 2.1 17
Decision makers ( ) coverage of combinations in % In thousands -Blueship combination 31.9 720 BK-TechnicalPremium 25.8 584 BK-Premium 20.4 461 BK-Technical 18.9 427 combination F.A.Z. and F.A.S. 16.1 364 Welt/Welt a. So K. 14.3 324 Euro& market and middle class business combination 11.0 249 Source: LAE 2007 Businesskombi Technical (Handelsblatt/ VDI nachrichten); Businesskombi Premium (Handelsblatt/ Die Zeit); Businesskombi TechnicalPremium (Handelsblatt/ VDI nachrichten/ Die Zeit); Blue-Chip Kombi (Focus/ Focus Money)
Combinations in comparison Decision makers total ( ) Index (BlueChip-Kombi = 100) -19 coverage -55-50 -41-36 BCK: 31.9% The BK-Technical Premium combination achieves 19% less coverage than the -BlueChipcombination and has a CPT, which is 43 % higher. 24 costs (1/1 4c) -20-17 0 BCK: 53,020-23 BK-Technical Premium (Handelsblatt/VDI Nachrichten/ Die Zeit) 43 BK-Premium (Handelsblatt/ Die Zeit) CPT 32 44 54 58 BCK 67.69% BK-Technical (Handelsblatt/ Die Zeit) Kombi F.A.Z. und F.A.S. Welt/ Welt a. Sonntag - Kombi Source: LAE 2007 Index: -BlueChip-Kombi = 100 CPT-calculation: Magazines 1/1 4c, newspaper 1/2 4c
Occupational status Self-employed 0.49 5.1 8.8 2.1 2.0 independent professions 0.38 1.5 1.9 3.7 6.1 -MONEY 16.1 Executives 1.19 4.9 3.9 2.4 5.0 Officials 0.20 Beamte 1.7 2.6 1.1
Executive managers Member of the board/ executive director/ director/ chief-/ work manager 0.45 5.3 16.6 4.3 2.7 Head of department/ authorised officer 0.41 2.4 3.4 4.3 17.4 -MONEY Authorized agent/ consultant/ department manager/ senior executive/ other functions 0.33 5.2 13.6 4.2 2.1
Executive managers Corporate governance 0.34 4,6 17.8 4.3 2.7 Accounting manager 0.26 4.3 14.6 Technical manager 0.15 3.4 2.4 -MONEY 4.7 14.8 4.2 In-house administration and organisation 0.27 2.1 4.7 14.8 3.4 1.4
General administration: executive managers according to application areas Finance 0.21 2.4 4.8 6.6 19.9 14.5 IT/ EDV 0.14 1.4 4.3 6.6 -MONEY Sales 0.21 5.3 4.3 15.4 2.0 19.1 Marketing/ advertising/ market research 0.21 2.1 5.2 4.8
General administration: executive managers according to application areas Buying department 0.15 4.7 17.8 2.1 1.7 Manufacturing 0.11 1.6 4.7 4.0 18.2 -MONEY Logistic, storage place, transport, package 0.13 3.6 5.2 17.3 1.5 Research/ development/ construction 0.07 1.4 5.0 17.2 2.1
Delegation of decisions / single decision maker 10.9 Business management 1.09 2.4 4.8 2.0 Administration/ organisation/ EDV 1.17 2.5 4.6 10.6 -MONEY 1.9 Financial-, capital investment/ investment/ financial planning 0.75 Geld.. 2.2 4.8 9.9 2.2
Delegation of decisions / single decision maker Production/logistic/ materialscience 1.18 2.1 4.2 10.4 1.9 Research and development/ construction 0.23 1.5 5.2 11.5 -MONEY 2.5 Sales /marketing 0.80 11.4 4.5 3 2.1
Private annual gross income 16.6 100,000 and more 0.51 6.4 4.3 2.6 150,000 and more 0.19 3.1 5.7 6.9 16.1 -MONEY 250,000 and more 0,05 5.9 15.9 4.4 3.0
Private financial investment fixed-interested stocks 0.69 3.6 5.4 15.8 2.8 Real estate 0.48 2.8 3.9 5.1 13.5 -MONEY Life-/ capital assurance 0.24 6.8 11.0 3.6 2.2 Annuity assurance 0.39 2.6 5.7 13.3 2.4
Private financial investment 13.9 Shares 0.98 3.3 5.2 6.1 Funds* 0.18 2.8 4.1 5.3 13.3 -MONEY 16.0 Derivates, certificates 0.25 9.3 9.7 6.1 22.6 Subscription warrants 0.16 8.8 10.2 12.9
Private financial investment 15.4 Fixed-interested stocks 0.91 5.5 3.9 2.6 Real estate 1.56 4.5 3.0 2.3 12.4 -MONEY 11.7 Life-/ capital assurance 1.66 4.4 2.8 2.0 12.8 4.8 Annuity assurance 1.27 2.3 3.2
Private financial investment: new investment/ extension planned 14.7 Shares 0.78 3.5 5.6 6.4 Funds* 0.86 3.1 4.8 6.0 14.9 -MONEY 16.2 Derivates, certificates 0.29 8.6 8.5 5.3 Subscription warrants 0.20 9.7 10.9 19.4 6.9 Funds: Investment funds, equity funds, Shares in real estate funds and other Sachfonds