Salone del Risparmio 2013

Transcription

1 FACTS & FIGURES 17, 18, 19 April Bocconi University 1

2 AN EVENT THAT CONTINUES TO GROW Since the 1st edition, the number of brands present at the Salone has grown by 100%, while exhibitors have increased by 50%. The decrease in the number of conferences and speakers (and the increase in conference rooms) is the result of the rationalisation of the Trade Show s programme with a view to ensuring greater participation (see slide 21) Brands % Exhibitors % + 6% 96 74% 85 80% 69 99% Conference rooms % Conferences 88-27% Speakers 286-5%

3 13,000 PARTICIPANTS REGISTERED PARTICIPANTS 15,681 Visits 12,826 81% UNIQUE participants 9,802 76% 63% registered participants UNIQUE streaming viewers 2,952 Visits by Industry Operators 8,344 65% Visits by Member operators 3,159 24% Visits by Non-Member operators 4,922 38% Visits by Journalists 263 2% Visits by NON-Operators 4,482 35% Visits by Non-Industry Operators 2,900 23% Visits by Students (school projects) 1,582 12% Source: proprietary system for participants' self-profiling. 3

4 EVOLUTION FROM 2010 TO TODAY Since the 1st edition, the number of "Registered participants" has grown by 76% while visits have increased by 120%. The redemption rate - 75% - has remained essentially the same Registered participants 15, % 14,601 11,040 8,900 Total visits 12,826 82% + 9% 11,766 81% 8,715 79% 5,809 Unique participants 9,802 76% + 7% 9,128 78% 6,544 75% Returning participants 3,024 23% + 15% 2,638 22% 2,171 25% 4

5 OVER 4,000 PEOPLE EVERY DAY Year after year, the attendance rate in the Salone's three days has remained constant and equally distributed. The 2013 edition also included, for the first time, 3,000 live streaming viewers Total visits 12,826 9% 11,776 8,715 Day 1 4,228 33% Day 2 4,183 33% Day 3 4,415 34% 9% 3,885 33% 18% 3,558 30% 2% 4,333 37% 2,827 32% 2,944 34% 2,944 34% 5

6 10,000 UNIQUE PARTICIPANTS Type 2013 Comparison with 2012 UNIQUE PARTICIPANTS IN 3 DAYS 9, % DAY 1 4,228 DAY 2 2,485 DAY 3 3,089 UNIQUE OPERATORS 5, % Unique journalists 167 NON-OPERATORS 2, % Unique university STUDENTS 117 School project Students 1,582 Source: proprietary system for participants' self-profiling. 6

7 HOME SWEET HOME The number of participants attending the Salone for more than one single day is on the increase. The number of people who participate in all the three days has grown by 21% 2013 Comparison with 2012 PARTICIPANTS 17/18 April % PARTICIPANTS 18/19 April % PARTICIPANTS 17/19 April % PARTICIPANTS 17/18/19 April % 7

8 WHO PARTICIPATES IN THE TRADE SHOW POSITIONS HELD BY THE MAIN VISITORS Chief Executive Officer, Director General, Chief Financial Officer, Asset and Fund Manager, Risk Manager, Marketing Manager, Sales Manager, Event Manager, Product Manager, Branch Manager, Auditor, Tax & Legal Advisor, Sales Manager, Private Banker, Financial Advisor, Independent Financial Advisor, FX & Derivatives, Lawyer, Professional and business accountant, TYPE OF COMPANY (visitors and exhibitors) Banks, Stock Brokerage Firms (SIMs), Asset Management Companies (SGRs), Insurance Companies, Authorities, Institutions, Advisory Companies, Communication/Events Companies, IT Services Companies, Financial Services Companies, Legal Services Firms, Real Estate Advisory Companies, Legal Firms, Accountants' Firms, Publishers and Media, Universities, Training Entities and Companies, 8

9 The promotional activity SALONE DEL RISPARMIO Edition 9

10 THE PRESS OFFICE: 530 ARTICLES The Press Office generated 530 articles in 6½ months The graph "No. of articles in the period" includes only articles published in the press and online. 10

11 THE MEDIA PLAN - PRESS The media plan included around 60 announcements: 38 in national newspapers and magazines that led to 9,386,000 gross contacts*. 14 CORSERA 7 Corriere Economia 6 Corriere della Sera Milano 1 Corriere della Sera 8 MF 6 Repubblica Affari&Finanza 4 Plus24 3 Milano Finanza 2 Il Mondo 1 Patrimoni Other specialized magazines, both national and international, included in the plan: IPE, Investment Europe, Advisor, Bluerating, Effe, Investire, Mondo Alternative, Mondo Etf, Top Legal, Vita. *9,386,000 gross contacts on the Target: Adults 30-64; Upper/Medium-Upper Social-Economic Class; Degree + Diploma; Size 4,366,000 11

12 THE MEDIA PLAN - WEB SEM 18% DEM 16% Display 66% Displays and DEM 138,339,800 impressions 0.97 CPM (vs 1.07 est.) SEM 1,559,837 impressions 36,930 clicks (vs 27,700 est.) 12

13 THE MEDIA PLAN - TV and RADIO TELEVISION TGCom24 1 week promos (10" format) Class CNBC 1 week promos (5" and 20" formats) Metropolitana Milanese (OOH) 3 weeks promos (20" format) 6,719,000 gross contacts Adults +15 Target (50,467,845) 3,000,000 Gross contacts 14,689,993 gross contacts RADIO Radio24 3 weeks promos *Estimates 17,773,000* gross contacts Adults +15 Target (50,467,845) 13

14 OUR "LARGE" COMMUNITY The press and the public interacted with the Salone also on social networks, increasing the visibility of the event and the number of followers: +62% +105% +58% +24% 14

15 The Show's content, a promotional tool SALONE DEL RISPARMIO Edition 15

16 HIGH PARTICIPATION IN CONFERENCES When you organize a conference at Salone del Risparmio, it is very likely that the room will be full. 80% is the average value that indicates the number of participants in relation to the capacity of the 9 conference rooms available. The percentage is calculated by comparing the number of participants in each conference with the capacity of the room used. In order not to alter this calculation, the inaugural conference and the conferences for students are not included. 16

17 LIVE TRADE SHOW, CONFERENCE STREAMING In the course of the Show's 3 days, there were 3,000 streaming viewers. The Show's content was accessible from the Websites of Radio24, Corriere.it and Salone del Risparmio Wednesday 17 Thursday 18 Friday 19 17

18 WE INTERACT WITH MORE THAN 23,000 SUBSCRIBERS More than 23,326 people are mailing list subscribers. Since the beginning of 2013, more than 6,000 people have subscribed. Active Users and very active Users (those who read the newsletter) are 62% of the total number Subscriptions per month Recipients Oct 2012 Nov 2012 Dec 2012 Month Jan 2013 Feb 2012 Mar 2013 Apr 2013 Recipients who subscribed in the indicated month and later cancelled their subscription Subscribed members 18

19 FOCUS, THE TRADE SHOW'S MAGAZINE 3 ISSUES 31,000 copies distributed Issue 0 - September ,000 copies distributed Issue 1 - December ,000 copies distributed Issue 2 - April ,000 copies distributed 9,000 contacts Industry operators (asset management companies, financial advisors, independent consultants, stock brokerage firms, advisory firms, institutional investors, ) Cost per contact euro For those who buy a page (value: 1,500 euro) 19

20 SETTIMANA DEL RISPARMIO (THE SAVINGS WEEK) 2 days of live TV shows 14 meetings More than 1,000 show bags distributed Hundreds of new members Increased notoriety An initiative in partnership with 20

21 Survey on visitors by GfK Eurisko SALONE DEL RISPARMIO Edition Source: GFK EURISKO 21

22 REASONS FOR VISITING THE SALONE Source: GFK EURISKO 22

23 THE OPINIONS OF PARTICIPANTS 33 Very positive Positive Not entirely positive % of participants has a positive opinion (91% in 2012) 53% of participants believe that taking part in the Salone is very important/useful NPS= +30 the propensity to recommend the Salone to friends and colleagues is the same as that for technological products such as tablets and smartphones. Source: GFK EURISKO