POWER HOUR: THE ROAD TO BECOMING A SUPER AGENT WORKSHOP Host: Alyson Engelbrecht Trainer & Instructional Designer Today s Outline Drive engagement Quick text emails with valuable content Reminders and daily alerts Birthday and anniversary campaigns Know Your Audience 1
CONTENT AND DISTRIBUTION Nina s Referral Marketing Plan Recurring Monthly Marketing Plan When What to send Audience monthly Monthly mailing to sphere* Past clients and strong prospects (top 150) monthly Email Newsletter Everyone in my database 3-6 months Email with sales activity for subdivision All past buyer clients plus newer leads who are interested in specific subdivisions. As appropriate Holiday egreetings Entire Market Leader/Prospect database Month-Specific Marketing Plan January Market Activity review for their subdivisions for the prior year. Past clients and strong prospects (top 150) January Copy of their HUD-1 to prepare for tax time Clients who bought or sold in past year February Notepad with Valentine s Day theme with business card attached. Past clients and strong prospects (top 150) Late March Easter Greeting Past clients and strong prospects (top 150) May Mother's Day greeting Past clients and strong prospects (top 150) June Father's Day greeting Past clients and strong prospects (top 150) later June Notepads with patriotic theme with business card attached. Past clients and strong prospects (top 150) July Market Activity review for their subdivisions for the first half of year. August N/A N/A Past clients and strong prospects (top 150) September "Who are the best agents in Charlotte?" postcard Past clients and strong prospects (top 150) October Halloween themed post card Past clients and strong prospects (top 150) November Thanksgiving card Past clients and strong prospects (top 150) *This will be in the class notes and available at learn.marketleader.com December Annual calendar with business card attached. Sphere of 300 (Anyone whose address you have, who may not be a strong prospect, but with whom I have contact and who can turn into a buyer/seller one day, or a source of referrals. (attorneys, my photographer, etc) Prospect-Specific Marketing Plan Home anniversary cards, client birthday and wedding Throughout the year anniversary cards. I also check their Facebook pages, Linked-In posts and respond as appropriate. Past clients and strong prospects (top 150) Curating Content Emails received KCM (Keeping Current Matters) Detailed Neighborhood Reports Buffini Newsletters Publications Blogs you follow Broker / Brand created material Social Media Interests 2
New Quick Text Monthly Buffini Mailings Who are the best agents in Charlotte? postcard Referral Marketing example: monthly mailing to sphere The 3 things to consider before you start remodeling your kitchen Kitchen renovations are one of the most popular renovation projects that homeowners tackle, second only to bathroom renovations. It s easy to see why: a renovated kitchen not only improves the flow and function of your living space, it also boasts a high investment return of between 80-85%, on average. * This month, I m sending along information to help you plan your kitchen renovation. The information is full of great tips intended to make your renovation easier, whether you plan to do a minor update or start from scratch. It also offers a few suggestions to help you make your kitchen greener, from using energy-saving appliances to choosing eco-friendly cabinet, countertop and flooring options. Due to the nature of my business, I know many great contractors and other building professionals. If you re considering a hom e improvement project, call me and I may be able to refer you to a professional that will give you the same great service that you ve come to expect from me. Feel free to pass this information on to your family and friends who may be thinking of making improvements to their homes. Sincerely, Oh, by the way if you know of someone who would appreciate the level of service I provide, please call me with their name and phone number, and I ll be happy to follow up and take great care of them. *Source: Remodeling Online/Hanley-Wood 3
Notepads & Calendars REMINDERS AND DAILY ALERTS What Do You Do? 1. Respond to new leads throughout the day 2. Check recent activity 2x daily for people back on my website 3. Work reminders for that day. a) Works down the reminders every day 25-30 reminders TIP: Used saved templates to send emails more quickly 4
Getting a Head Start AUTOMATED CAMPAIGNS Pro s and Con s Pro Easy to set up Con Content is generic 5
QUESTIONS? Visit www. 6