Valiant Infosys Customer Success Story Case Study AWIA s Copywriting Enables Valiant Infosys to Succeed in B2B Copywriting Business and Earn Great Fortune. Valiant Infosys is a fullservice web design and web development agency Specializes in web design, web development, Search Engine Optimization and graphics designing Implemented AWIA s The for Six- Figure Copywriting in 1213 Valiant Infosys is a full-service web development agency specializing in web design, web development, Search Engine Optimization and graphics designing. Established in 2012 by Gopal Prabakar, Valiant Infosys is still a growing company. It employs nearly 20 web developers and 5 graphics designers and works on projects around Singapore and Malaysia. THE CHALLENGE Direct-response promotion is a form of advertising or a writing sales copies with right words that makes the buyer take immediate action to buy the product or require more information. By the late 2012, Valiant Infosys had stepped into a new area of B2B Copywriting business. We were unsure of what elements going into a successful sales letter. Since we were new to this area before, hiring new copywriters was becoming a big challenge to us. We had no skilled copywriters to do the projects for large size companies, said Gopal Prabakar, founder and
President. Every one of the web development team was doing their own thing, which meant a combination of online tutorials, Youtube Video lessons, e-zine articles and forums tips. According to Gopal Prabakar, when issues that affected Valiant Infosys arose in a project, finding the right freelance copywriters to defend the company s position would take hours. Many times, Valiant Infosys avoided some copywriting projects due to the lake of this skills. Gopal Prabakar, who outsourced most of the projects to other freelance writers and hired part-timers to solve the issues raised by the clients. Many rimes, the works done by the part-timers were not accepted by the clients. He and some of the other web developers who created a series of killer sales copy templates and encouraged everyone on the project management team to use these templates. But by 2013 it was obvious that this template work helped us to manage most of the projects effectively and to meet the deadline of the clients. Everyone used some specific formats to which they were most comfortable with, which invariably led to a final product that was inconsistent, difficult to face the client requirements, and often lacked enough writing skills to achieve the annual target. The project management team was wasting a lot of time organizing and implementing the tasks to meet the target. And incomplete projects were putting the company at risk. THE SOLUTION It was around this time that Gopal Prabakar got a good message of AWAI about The Copywriting when he was doing a google search. He was so much interested with the program. He encouraged the project team to join the AWAI s program. Within a few weeks of seeing the results in action, he realized that AWAI s program was precisely what Valiant Infosys needed. It was very easy to follow, it offered world class course materials meeting the industry standard to produce quality sales letters, commented Gopal Prabakar. AWIA s Copywriting is jampacked with tips and techniques to write effective sales copies. We learned the Barstool Test technique to write in a conversational tone only after joining this course. The course provides all the valuable tips like who are the players in the industry, who s looking for copywriters, how to get the attention of great marketers, and how to build a publishing empire to make millions. Valiant Infosys sponsored some more staff for The Copywriting in 2013 and got started to take copywriting projects in health care, engineering, and financial writing niches. Since then, the company has been awarded more than 100 projects in the area of B2B copywriting and
expanded the company renting another office. Valiant Infosys makes use of most of the AWAI s course modules, including samples, writing tips, heading tactics, SEO writing, and both online and offline marketing strategies. THE RESULT Greater Project Management Efficiency Since using AWIA s The Copywriting, Valiant Infosys copywriters and internet marketers have increased their productivity significantly. Researching on for upto-date information, arranging the deliverable documents and tracking project development means everyone can produce and give the final product faster, giving them more time to focus on other important tasks. In fact, Gopal Prabakar estimates that AWIA s Copywriting helps his team to complete projects 40 to 50 percent faster on their own terms. That means Valiant Infosys s project managers can now handle much more than they could before, which has relieved the company from having to outsource to freelancers. The situation has changed completely now and Valiant Infosys is capable of handling any type of copywriting projects with more confidence. It s now much easier for someone else to handle the projects even when the project manager is off because everyone is trained with the right course and it s strategies. Recently one of our project managers had left our company and we handled the gap without any difficult because we had the AWAI trained team with all capabilities, There was no need to hire another project manager and met the client s deadline easily. All the tips and reference URLs provided in the material helped our team to do things in an easy way. Improved Writing Skills to Complete Projects in Time Because the AWIA s Copywriting is structured in a systematic approach consisting of overview of each project and samples for each project, Gopal Prabakar and the company s senior management have full visibility into all projects. Many of the writing projects can be done easily doing little research and following the samples. Gopal Prabakar and team members practiced the simple strategy every day and they became expert writers in this area. It s nothing but playing with words and is attained by continues practice. Reduced Risk AWIA s Copywriting has also enabled Valiant Infosys to reduce its risk of hiring expensive copywriters. When Valiant Infosys started to do writing projects, it had no idea of how to get clients using both offline and offline strategies.
We had some confusions of what questions to be asked and what price to quote for the projects during the meeting with the copywriting clients. After joining this course everything became familiar to us, Streamlined Change Order and Pay Application Process One area where AWIA s Copywriting has had a tremendous impact has been on Valiant Infosys s project management process. Prior to using AWIA s Copywriting, Valiant Infosys s project team was not adopting the proper writhing ethics to produce the industry standard killer sales letters. Although the company s IT staff is skilled to design websites and develop software applications for various industries, the process of doing direct-response marketing material was not that much high standard. AWIA s Copywriting has helped Valiant Infosys to cut multiple steps and lots of time from the process. AWIA s The Copywriting is a perfect choice for those who want to succeed in the direct-response marketing industry, It does a great job of making us easy to handle all types of B2B content marketing jobs fulfilling the B2B client s requirements that pay top dollars to our works. We learned from the program that Newspaper print ads, TV ads, Radio ads, Product labels are also copies which are written by copywriters. It s interesting to know that copy is everywhere around us and they are valuable resources to copywriters to improve further. Getting the projects done faster and more efficiently means we can get paid faster, And if something done by mistake, it s very easy to get help from the discussion board of the AWAI S member area. It s also the reason why we still have only one person managing all our copywriting projects. Without this AWIA s Copywriting, we would need at least one more full-time copywriter to help get projects done every month. A Constantly Improving System Operationally, AWIA s Copywriting has taken Valiant Infosys to a new level of performance over the past 2 years. But for Gopal Prabakar, AWIA s Copywriting commitment to continually improve the project management is just as important. Our staff members are always soliciting our feedback, he said. This team is always trying to do things better that s what we need to achieve in our goal easier. That s important to us, because we re always trying to improve our company to the next level. And this is the most improvement part
in our success track that enables us to do things more, faster and better. CONTACT INFORMATION To learn more about how AWAI can help you succeed in your copywriting business, visit us at www.awaionline.com or call (866) 879-2924. I can easily manage the projects satisfying the requirements and meeting the client s deadline because we re waiting to hear positive results from the client side, and to maintain a long term relationship with them. Gopal Prabakar Founder and President