Innovation In Packaging: Key To International Competetiveness
Michael Ferrari Professor e palestrante convidado na Universidade da Flórida. Atuou como Diretor de Pesquisa e Desenvolvimento Associado com 32 anos na Procter & Gamble. Sua experiência de trabalho inclui missões internacionais e ele desenvolveu uma profunda compreensão sobre o consumidor e do mundo de negócios. Ao longo de sua carreira criou a inovação disruptiva voltada ao consumidor e entregou iniciativas para o mercado para algumas das marcas de bilhões de dólares. Ele tem o compromisso de colaboração, inovação e desafiando o status quo "mudar o jogo". Michael é o único e co-inventor de várias patentes e o vencedor do prestigiado 2009 e 2010 DuPont Packaging Innovation Award além de dois prêmios da P & G: Prêmio Presidencial de Cuidados com o bebê e o Prêmio Custo da Inovação.
Value of Packaging $5 Retail $5
Agenda 1. The Digital Age Is Changing Shopper Behavior 2. Where Do Shoppers Shop? 3. Best In Class Packaging Innovation Case Studies 4. Key To International Competetiveness 5. Four Things To Remember Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The Digital Age Is Changing Shopper Behavior Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Packaging Purpose Packaging s Evolution Relevancy & Interactive Packaging high Shelf Appeal Pushing a Message Bulk Transport low <1890 1898 1946 2002 2009 2010 2013 FERRARI INNOVATION SOLUTIONS,LLC
Mass Production Mass Customization
How is the Connected World Changing Shopper Behavior? US data*: Retail in-store sales $4.3 trillion * Online sales $263 billion * Retail in-store sales growth 3.5% Online sales growth 17% Note: ICSC (International Council of Shopping Centers)
How is the Connected World Changing Shopper Behavior? Note: ICSC (International Council of Shopping Centers)
Millenials Age: 19-35 in 2014 Non-parents: 68% Parent with child in household: 32% Relationship status: 32% married, 63% never married Connected to mobile devices Born with the internet
Gen We FERRARI INNOVATION SOLUTIONS,LLC
Where Do Shoppers Shop? Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Consumer Shopper Journey goes through multiple channels Retail Shelves Packaging Social Media Online Shopping
Experiences Driving The New Social Economy Luxury Brands Freshness - Craft Beer Personalization Web Experiences Convenience Health & Wellness
Best In Class Packaging Innovation Case Studies Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Retail Shelves Create relevancy, engagement & interaction Instant savings on pack Micro-target regional promotions Cross merchandising
Retail Shelves
Retail Shelves 2 million unique designs Unique coke bottles became a collector item
Retail Shelves
The Evolution Of Online Retail Commodity Pleasure Practicality & convenience Discovery & curiosity
Online Shopping Personalized packages through ecommerce
Sapporo s Waku Waku Beer Personalized Packaging
Personalization Around The Globe Goldfish Lindt Chocolate Heineken Kleenex facial tissues Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Connecting Social Media Channels Connected Interactive Experiences
Social Media; How to drive purchase Connecting social media to a brand experience through packaging My Hero - Danone
A.G. Lafley, CEO - The Procter & Gamble Co Ad Age August 20,2013
Key To International Competetiveness in this digital age Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Focus Areas To Compete Internationally Luxury: Brand Growth Digital Supply Chain: Total Cost Mobile Engagement: Internet Experience
Packaging Can Create Emotions FERRARI INNOVATION SOLUTIONS,LLC
Digital Supply Chain: A new eco-system Business Management Pre-Press Management Printing Inspection Decoration & Finishing FERRARI INNOVATION SOLUTIONS,LLC
Mobile Engagement FERRARI INNOVATION SOLUTIONS,LLC
Equipment is a tool, imagination gives it purpose FERRARI INNOVATION SOLUTIONS,LLC
If You Only Remember 4 Things 1. Recognize that shopper behavior is changing, mobile devices are putting consumers on the go 2. Successful brands need to be in all shopper channels 3. Technology allows the ability to conduct in market tests 4. Look to a total digital end-to-end supply chain for agility