THE FUTURE OF COLLEGE BOOKSTORES

Transcription

1 THE FUTURE OF COLLEGE BOOKSTORES

2 The Role of the Bookstore in Today s Education College Stores of the Past Collegiate retailer Faculty information gatherers Transaction focused Store sales College Stores of the Future 24/7 Service provider & collegiate retailer Faculty format advisors Support focused Channel sales Managing the traditional business while transitioning to the new

3 COURSE MATERIALS & the Role of the Bookstore

4 Education Delivery is Changing College Course Enrollment - Online Massive Online Distribution of Courses

5 Content Delivery is Changing Digital Textbook Sales % of U.S. Textbook Market 0% 10% 20% 30% 40% Student access to content is changing

6 Who is Creating Digital Education Solutions? Digital education materials continue to be created by a few traditional content providers 9,000,000 2,700,000 1,800, ,000

7 Who is Delivering Digital Education Solutions? You all are 96% of Universities offer at least one online class. 6.3 million students took at least one online course at degree granting postsecondary institutions in % of post-secondary students will take some or all of their classes online by ,227,000 students attend K through college institutions in the U.S. U.S. Colleges educate 19 million students each year

8 Course Materials Today & the Role of the Bookstore $9 billion in Higher education course materials 219,000 number of unique titles used by BNC last year 5 publishers represent 76% of sales 7,616 unique publishers represented the 219,000 titles

9 Recognizing Needs and Pain Points Students Faculty Institutions Publishers Need enhanced learning experience combining publisher created content with student, faculty, and community created content. Need a single environment for content, studying and learning management Need to study anytime, anywhere Need to provide students with the best learning experiences Want to create new, multimedia enriched content Want to publish, distribute and participate in a new economic model Want depth and breath of title selection Need metrics and analytics for student assessment Want a on-campus presence to provide support and training Need a platform for true Next Generation digital content Want organic content migration from text-underglass to software Need the ability to reach existing and new customers Want to extend their brand(s) and participate in new economic models

10 The Role of the Bookstore - Faculty Discovery - What s most important to Faculty when selecting Course Materials Best Solution Availability Affordability Faculty care most about finding the best materials for their classes 70% of faculty say they don t always know what s available for students 87% of faculty care about affordability when selecting course materials

11 The Role of the Bookstore - Students Accessibility - What s most important to Students when studying Choice Convenience Affordability 74% of students still prefer printed materials 50% of students believe that LMS helps them improve their grades Options are important to provide affordable solutions, like rental, digital and used textbook options

12 The Role of the Bookstore - Institutions Supporting the Academic Mission - What s most important to Institutions when considering course materials Integrations Affordable Student Options Preparing Students Registration and LMS Integration Expand access to offerings and course catalog Options are important to provide affordable solutions, like rental, digital and used textbook options Value of the University Technology tools that prepare students for success in the workforce

13 HOW CAN YOU SUPPORT YOUR CAMPUS IN TODAY S CHANGING EDUCATION MARKET?

14 A Strategic Partner With the Campus EXPERT FACILITATOR INNOVATOR Experience and expertise: existing/emerging digital learning technologies and traditional course material Need to have the fundamentals in place: process, systems, customer service, integration A credible, neutral advocate for your school; no ties to a publisher or platform Variety of flexible models and options to meet specific needs instructor/course needs Develop and provide new business models, products, se rvices and systems

15 Technology Utilizing new tools and software to enhance the shopping experience Productivity Improving store productivity by optimizing store investment levels and streamlining operations to reduce labor New Products, Service Brands Developing a pipeline of new products services including leveraging 3 rd -par partnerships Space Utilization Re-purposing course material footprint incorporating new retail concepts Customer Engagement Connecting the in-store and online experiences

16 Productivity Endless Aisle Campus outreach Expanded faculty resources

17 New Products, Services and Brands Comprehensive choice: Deep and wide Affordability Format Resource Technology store/ center Café

18 Customer Engagement Loyalty programs Price comparison programs Online Social Media In-Store Personalized Digital Signage Mobile

19 Space Utilization Flexible space Community programming Study Center/ Lounge Expand/Contract Space Beyond Coffee and Convenience

20 Technology Integration Registration system Financial aid SIS, LMS Marketing Facial Recognition Technologies

21 Ecommerce The complete e-commerce solution

22 THE FUTURE OF COLLEGE BOOKSTORES