Logística Empresarial - Uma disciplina Vital. Missão da Logística. Supply Chain Management Gerenciamento da Cadeia de Suprimentos. Capítulo 1 - Ballou

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1 Logística Empresarial - Uma disciplina Vital Supply Chain Management Gerenciamento da Cadeia de Suprimentos Capítulo 1 - Ballou Missão da Logística A missão da logística é dispor da mercadoria ou o serviço certo, no lugar certo, no tempo certo e nas condições desejadas, ao mesmo tempo em que fornece a maior contribuição para a empresa. A Revised Strategy is Generating Great Top Management Interest Feedback do consumidor Historical perspective of distribution: The last frontier of cost economies Peter Drucker, 1962 The contemporary view: Distribution is a new frontier for demand generation a competitive weapon. Both views are now important!

2 Custos de distribução física Categoria % Vendas $/cwt. Transporte 3.34% $26.52 Estocagem Pedidos Administrativo Custo de oportunidadde Total 7.65% $67.71 Mais 1/3 para o inbound supply * * O gerenciamento dos materiais vindos dos fornecedores com destino ao processo produtivo ou estocagem. Custos Logísticos é da ordem de 10% do custo total do produto Days Performance do Serviço ao Consumidor Order Cycle Time, Days Product Availability--% orders Product Availability--% line items Year % Importância da Logística Benefícios econômicos de fornecimentos internacionais com baixo custo Domestic sourcing Profit Despesas Gerais Adm Foreign sourcing Profit Despesas Gerais Adm Increase Overhead Materials Labor Tariffs Overhead Materials Labor Increase New Reduction

3 Scope of the Supply Chain for Most Firms Sources of supply Physical supply (Materials management) Transportation Inventory maintenance Order processing Acquisition Protective packaging Warehousing Materials handling Information maintenance Business logistics Plants/ operations Physical distribution Transportation Inventory maintenance Order processing Product scheduling Protective packaging Warehousing Materials handling Information maintenance Focus firm s internal supply chain Customers Primary - Setting customer service goals - Transportation - Inventory management - Location Secondary, or supporting - Warehousing - Materials handling - Acquisition (purchasing) - Protective packaging - Product scheduling - Order processing Key Activities/Processes A Supply Chain é Multi-Empresas Supplier s suppliers Suppliers Focus Company Customers Scope in reality Customers/ End users Acquire Convert Distribute The Multi-Dimensions of SC Interfunctional coordination SUPPLY CHAIN MANAGEMENT Interorganizational coordination Product and information flow Activity and process administration

4 The Strategy Triangle Logística - - Produção Customer service goals The product service Information sys. PRODUCTION/ OPERATIONS Sample Quality control Detailed production scheduling Equipment maint. Capacity planning Work measurement & standards Interface Product scheduling Plant location Purchasing LOGISTICS Sample Transport Inventory Order processing Materials handling Interface Customer service standards Pricing Packaging Retail location MARKETING Sample Promotion Market research Product mix Sales force management Productionlogistics interface logistics interface Internal Supply Chain 1-21 Relationship of to Price Inventory carrying Lot quantity Product Place Customer service levels Order processing and information Promotion Transport Warehousing 1-22 Relationship of to Production Coordinates through scheduling and strategy make-to-order or make-to-stock An integral part of the the supply chain Affects total response time for customers Shares activities such as inventory planning Costs are in tradeoff Production lot quantities affect inventory levels and transportation efficiency Production response affects transportation and customer service Production and warehouse location are interrelated

5 /SC in Diverse Areas Manufacturing most common Environment causing restrictions Service emerging opportunities Non-profits little explored Military long history Contemporary Terms Value stream/logistics process Quick response and flexible manufacturing Mass customization Supply chain management/ collaborative logistics Reverse logistics Service logistics Continuous replenishment Lean logistics Integrated logistics Wal-Mart e a Logística! Custo mais baixos que os concorrentes CEO tem formação e experiência em logística Wal-Mart é o maior varejista do mundo! Como ele faz isso?