NORDIC STATUS REPORT Visit California, May, 2014 By Atlantic Link, Denmark
INDEX PR PR and communications activities. 2 Newsletters/Press releases.. 2 Media interest.. 5 Press trips and individual journalist visits.. 5 Social media update.. 6 Other PR activities.. 7 Press coverage.. 7 SALES In-market sales activities & trade show. 8 Airline overview 13 Upcoming activities, 2014-2015. 15 1
PR By/Anne Veith, Communications Consultant PR AND COMMUNICATION ACTIVITIES NEWSLETTERS / PRESS RELEASES Headline: 39 percent more Scandinavians to California Date: 9 May, 2014 Topics: 2012 saw 39 percent more Scandinavians visiting California than 2008; The ultimate California playlist; Explore the deserts with the pros in the spring video newsletter; New walking tours in rolling wine country with Wine Country Walking Tours; Yosemite Lodge at the Falls completes eco-friendly renovation; Surf-inspired hotel opens in Oceanside; Come visit encouraging individual press trips Direct link: http://eepurl.com/uieql 2
Headline: Visit California bikes for the Michael J. Fox Foundation Press release sent to Denmark only Date: 14 May, 2014 Topics: Visit California and Solvang CVB supports the Danish TeamFox on their charity bike race in support of the Michael J. Fox Foundation; Do-it-yourself Amgen Tour of California in relation to the bike race taking place that week Direct link: http://eepurl.com/uijdh Headline: Do-it-yourself Amgen Tour of California Press release sent to Sweden, Norway and Finland Date: 14 May, 2014 Direct link: http://eepurl.com/uimad 3
Other newsletters: Headline: San Francisco favourite named America's best restaurant Date: 20 May, 2014 Direct link: http://eepurl.com/uomrl Headline: Record year for travels to USA from the Nordic region Date: 1 May, 2014 Direct link: http://eepurl.com/tmhsr 4
MEDIA INTEREST We assisted Anders Nielsen, Business Traveller, with a contact to Discover Los Angeles regarding high resolution images of LAX makeover We were in contact with Pingis Hadenius, Economista, who showed interest in a press trip We were in contact with Amalie Kønigsfeldt, JP Explorer, who showed interest in a press trip We were in contact with Tom Okke, Børsen, who showed interest in a press trip We assisted Ea Ørum, DR P1, with story development regarding increase in visitors for a radio show set to broadcast in August We assisted Anna Fürst, Allt om Bröllop, with story development and images We assisted Sune Bencke, Politiken, with questions concerning arrivals to California and Sideways, and set up contact with Tracy Farhad. We were in contact with Martin Blekkerud, MANN, who showed interest in a press trip We were in contact with Maria Niemi, Matkaopas, who showed interest in a press trip We assisted Anders Nielsen, Freelance, with story developments We were in contact with Rasmus Holmgård, Freelance, who showed interest in a press trip We assisted Jonas Larsson, Freelance, with high resolution images PRESS TRIPS AND INDIVIDUAL JOURNALIST VISITS Søren Clauding, Rejseradio, Denmark, July-August Los Angeles, San Francisco, Solvang, Calistoga Norwegian Air Shuttle press fam, 9-14 June, 2014 Oakland, San Francisco, Sonoma County, Marin County Press fam, 23-26 August, 2014 (pending) San Francisco Press fam, Q3 2014 (pending) Santa Barbara, Santa Ynez Valley, Solvang 5
SOCIAL MEDIA UPDATE 6
OTHER PR ACTIVITIES San Francisco Travel visit in Copenhagen, 6-7 November 2014 San Francisco Travel delegation is going to visit Copenhagen 6-7 November 2014. We are currently planning the program in cooperation with San Francisco Travel and the American Embassy in Denmark. Possible activities to include a dinner with the American Ambassador, Rufus Gifford, and SAS CEO Rickard Gustafsson, and a VIP event for media/trade at the American Embassy. PRESS COVERAGE Please refer to PReport for an elaborate overview 7
SALES IN MARKET SALES ACTIVITIES & TRADE SHOW Gislev New Headquarters Opening, Denmark, 3 May Karin participated in the opening of the Gislev Travel headquarters in Ringe, Denmark. The Danish travel trade and media were invited. California Wine, Norway, 15 May In a cooperation with the California Wine Institute, the U.S. Commercial Service and the American Chamber of Commerce in Norway we organized a California Wine tasting in Oslo. The event took place at the U.S. Ambassador s Residence. 8
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California Event, Denmark, 22 May In a cooperation with AF KLM DELTA we organized a California event taking place at Hotel Babette Guldsmeden in Copenhagen, 22 May. 140 travel agents and media attended the event. 10
US Ambassador, Reception, 27 May Karin participated in this informal event at the U.S. Ambassador s Residence in Copenhagen, Denmark. Follow up with tour operators We have assisted Risskov Travel with brochures and maps. Independence Day, Copenhagen, 18 June Managing Director of Visit California in Scandinavia, Karin Gert Nielsen, will participate in the celebration of the 238 th Anniversary of the Independence Day at the U.S. Ambassador s Residence in Copenhagen, 18 June. San Francisco Travel will support the celebration and is co-sponsor of this event. 11
Independence Day, Oslo, 19 June Karin will participate in the Independence Day Celebration in Oslo, Norway, at the U.S. Ambassador s Residence. Gislev Rejser, Travel Show, Denmark, 20 June We will attend the show at the headquarters of Gislev Rejser. Consumers are invited. The California oriented wine company FiniVin, that has an excellent selection of California wines, will also participate at this show. USA TRAVEL SHOW, 2015 We have started preparations for next years USA Travel Show. Invitations have been sent out and eblast will be sent out to Visit California partners mid-june informing them about the show and signup fees. 12
AIRLINE OVERVIEW Direct routes from the Nordic Region to the US at a glance American Airlines Helsinki Chicago United Stockholm - New York EWR Oslo - New York EWR Delta Air Lines Copenhagen - New York JFK Stockholm - New York JFK Keflavik - New York JFK Finnair Helsinki - New York JFK Helsinki -Miami Icelandair Keflavik - New York JFK Keflavik - Newark Keflavik - Boston Keflavik - Minneapolis Keflavik Seattle Keflavik - Washington Dulles Keflavik Denver Keflavik - Anchorage SAS Copenhagen - New York EWR Copenhagen SFO Frequency (in a cooperation with Finnair) Seasonal - Seasonal - 6 weekly Seasonal - 3 weekly 2 weekly. From January 3, 2015, 3 weekly (December 16, 2014 until March 21, 2015) 2 Daily 4 weekly 2 Daily & 4 weekly - all year 6 weekly 2 weekly 11 weekly 6 weekly Aircraft Boeing 767-300 269 200 169 200 169 Boeing 767-200 269 200 169 200 169 Airbus A330-300 295 Airbus A340-300 269 200 183 200 183 200 183 200 183 200 183 200 183 200 183 200 183 Airbus A330-300 264 Airbus A330-300 264 Seats available per flight 13
Copenhagen - Chicago Copenhagen - Washington Stockholm - New York EWR Stockholm - Chicago Oslo - New York EWR Norwegian Oslo - New York JFK Stockholm - New York JFK Copenhagen - New York, JFK Bergen - New York, JFK Stockholm - Fort Lauderdale Copenhagen - Fort Lauderdale 3 weekly 3 weekly 2 weekly winter 2013 (started February 28th) / 4 x weekly summer 2014 (start April 30th) 1 weekly from the 3rd of May to the 27th of September, 2014 2 weekly 2 weekly winter 2013 (started December 1st) / 3 weekly summer 2014 (March 2014) Oslo - Fort Lauderdale 2 weekly Copenhagen - Ft.Lauderdale 3 weekly Oslo - Los Angeles 1 weekly start June 1st 2014 Copenhagen - Los 2 weekly started March 1st/ from May 1st 3 Angeles x weekly Stockholm - Los 2 weekly started March 2nd 2014, from April Angeles 30th, 3 x weekly Stockholm- Oakland, San Francisco 2 weekly start May 3rd 2014, Oslo - Oakland, San Francisco 3 weekly start May 28th 2014 Oslo - Orlando 2 weekly start May 29th 2014 Airbus A340-300 245 Airbus A330-300 264 Airbus A330-300 264 Airbus A330-300 264 Airbus A330-300 264 Dreamliner 291 14
UPCOMING ACTIVITIES, 2014-2015 Finland California Global Meeting Trade/media Helsinki, Finland 5 June Summer Party London 15-17 June KGN attending 4th of July Trade/Media Copenhagen, Denmark 18 June KGN attending 4th of July Trade/Media Oslo, Norway 19 June KGN attending Gislev Travel Show Consumer Denmark 20 June 500+ consumers to visit the head quarter of Gislev Rejser Finland Trade/media Helsinki, Finland 4 July Fourth of July Celebration Travel agent, media workshop Trade Aarhus, Denmark 14 August 300 travel agents and media. Workshop and presentation. PATA Workshop, marketing event Helsinki, Finland 21 August 100+ travel agents and media Finland Sweden Trade/media Helsinki, Finland 28 August Trade/media Malmoe, Sweden 26 September Meeting, educational seminar Evening workshop for travel trade professionals and media. 100 travel agents and media. Finland Trade/media Helsinki, Finland 30 September Annual Meeting Danish Travel Awards Trade/Media Copenhagen, Denmark October. TBA 500 Travel Executives By invitation only Sweden Trade/Media Gothenburg, Sweden 16 October Evening workshop for travel trade professionals Sweden Trade/Media Linköbing/Norrköping Sweden 16 October Evening workshop for travel trade professionals Sweden Trade/Media Jönköping, Sweden 17 October Evening workshop for travel trade professionals 15
Øksnehallen Consumer show Copenhagen, Denmark 17-19 October Luxury consumer show. 15.000 visitors. PATA Longhaul Trade/Media Billund/Copenhagen, Denmark 29-30 October 400 travel agents, Tour operators and media, two days workshop and presentation World Travel Market Trade/Media London, England 3-6 November KGN & JM attending Sweden Trade/Media Stockholm, Sweden 4 November Halloween Workshop Thanksgiving Trade/Media Copenhagen, Denmark 13 November Thanksgiving Sweden Gislev Travel Show Sweden Trade/Media Gothenburg, Sweden 20 November Consumer Denmark 21 November Thanksgiving lunch/trade Stockholm, Sweden 27 November 500+ consumers to visit the head quarter of Gislev Rejser meeting followed by thanksgiving luncheon Grand Travel Awards, Norway Trade/Media Oslo, Norway 8 January KGN / JM attending ReiselivsMessen Trade & consumer show Fornebue Oslo, Norway 9-11 January Travel show, 30.000 visitors Sweden Finland Trade/media Stockholm, Sweden 13 January Trade/media Helsinki, Finland 14 January Evening workshop for travel trade professionals and media. 100 travel agents and media. Workshop table top Evening workshop for travel trade professionals. Matka Trade & consumer show Helsinki, Finland 15-18 January Travel show, 80.000 visitors 16
Ferie og fritid Trade & consumer show Copenhagen, Denmark 16-18 January Travel show, 30.000 visitors Mid-Atlantic Trade show Reykjavik, Iceland 5 8 February B2b travel show Finland Trade/media Helsinki, Finland TBC The Danish Travel Show Trade & consumer show Herning, Denmark 20-22 February Travel show, 63.000 visitors Swansons Long Haul day Consumer/Media Osby, Sweden 28 February 1000+ consumers visit Fort Swanson FDM Travel Consumer Lyngby Denmark 1 March 1000+ consumers to visit the head quarter of FDM Denmark Workshop Copenhagen, Denmark 2 March 300+ travel agents/media from Denmark, Norway and Sweden ITB Trade & consumer show Berlin, Germany 3-9 March Go West - wine Consumer event Stockholm, Sweden 13 March Workshop and tasting. California, Oregon, Washington State 17