Cali wine tasting Oslo May From the left: Charlotte, Kenne, Maja, Mikkel, Karin, Klaus, Anne and John
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2 By/ John Migliorini, Director of Sales, Anne Veith Communications & Strategy Manager, Maja Bersaa, Art Director, and Karin Gert Nielsen, Managing Director, Scandinavia & Finland Visit California From the left: Charlotte, Kenne, Maja, Mikkel, Karin, Klaus, Anne and John Travel Trade News Norway closes travel market Reiseliv after 25 year of operation During the first quarter of 2012, the USA welcomed more than a quarter of a million visitors from the Nordic region. That was an increase of 17% compared to the same period last year, with especially high rises in numbers coming from Norway and Denmark. These statistics mirror the positive acknowledgements that we are receiving from the travel industry. o Sweden (96,397, up 10.1%), o Denmark (60,453, up 23.1%), o Norway (60,330, up 31.4%), o Finland (31,551, up 7.0%) o Iceland (10,309, up 9.6%). Activities Brochure Analysis The scandi team is part of the task force for the implementation of new processes. KGN was part of the call this month. Next follow-up call scheduled July 26 th. Cali wine tasting Oslo May 2012 In picture: U.S. Ambassador to Norway, Paul Mollerman, California Wines and Karin Gert Nielsen, Managing Dir California Tourim Scandinavia 1
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4 Independence Day Celebration, US Ambassador s residence, Copenhagen 4 th of July celebration, Rebild, Travel industry workshop, Aarhus August 23 rd
5 Trade and media activities June and beyond Discover America Norway 4th of July event Oslo June 28th, 2012 Travel agent/touroperator workshop Educational Aarhus, Denmark August23rd travel trade and media Discover America Finland Discover America Summer Party Helsinki August 23 rd, 2012 Discover America Finland Educational events for trade: SFO and wine areas Discover America Sweden Trade/Media/Pu blic Helsinki September 19, 2012 Malmö September 27th Evening workshop for 80 travel trade professionals Discover America Denmark Trade/Media Copenhagen October 11 th 2012 Evening with focus on the American election. Discover America Finland Discover America Seminar Helsinki October 2012 Discover America Norway DA Norway Roadshow Oslo,Trondheim, Bergen, Stavanger October 2012 Discover America Sweden Trade/Media Norköping/Lindköping October 16th 2012 (TBC) Discover America Sweden Trade/Media Jönköping October 17th 2012(TBC) Øksnehallen Consumer show Copenhagen October 20 th -21 nd 2012 PATA Longhaul Trade/Media Billund/Copenhagen October 31rd- November 1 st 2012 World Travel Market Trade/Media London November 5 th 8 th 2012 Tour Operator, round table meeting Trade Copenhagen November 8 th 2012 Thanksgiving event Trade/Media Copenhagen November 8 th 2012 Visit California co-op the event. 250 travel agents and media Discover America Sweden Trade/Media Stockholm November 8th-11th Stand at the public trade show at Stockholmsmässen Discover America Sweden Trade/Media Gothenburg November 15 th 2012 Discover America, Batic States Trade/Media Tallinn, Estonia November 15 th
6 ReiselivsMessen Oslo Trade & consumer show Oslo, Norway January 11 th 13 th 2013 Discover America Finland Trade/media Helsinki, Finland January 16 th travel agents and media Matka/Helsinki FERIE 2012 FERIE FOR ALLE Discover America Denmark ITB Trade & consumer show Trade & consumer show Trade & consumer show Workshop Trade & consumer show Helsinki, Finland Copenhagen, Denmark Herning, Denmark Copenhagen, Denmark January 18th -20th 2013 January 18th -20th 2013 February 22 nd 24 th 2013 March 4 th 2013 Berlin March 6 th 10 th 2013 Pow Wow Las Vegas June 8 th 12 th visitors 40,000 visitors 66,300 visitors 200 travel agents 5
7 PR overview Former first Lady Hillary Rodham Clinton visiting Denmark, Sweden and Norway, May 2012 California Press Coverage Scan of all articles and press coverage overview can be found separately Preview of press coverage overview 6
8 Individual press trips 2012 Linda Røygård, Freelance, e.g. Motor and TravelHunter.dk (pending) September 23 rd -October 2 nd 2012 Destination: Highway 1 Website New California press room Advert Full page advert for Copenhagen Post, 7
9 Newsletters, Blog & Press Releases We send e-newsletters targeted at travel trade and press (4000 addresses throughout the Nordic and Baltic region). 8
10 Newsletters, Blog & Press Releases California blog visitcalifornia.blog.com Brochures 9
11 Nordic Status Report Social media let s get social In June we ran a competition on Facebook and Twitter in order to increase traffic to those pages and improve our followers product knowledge. This and other interactive initiatives increased our reach by more than 30%. 10
Activities: From the left: Charlotte, Kenne, Maja, Mikkel, Karin, Klaus, Anne and John
_April 2012 By/ John Migliorini, Director of Sales, Anne Veith Communication & Strategy Manager, Maja Bersaa Art Director and Karin Gert Nielsen, Managing Director, Scandinavia & Finland Visit California
NORDIC STATUS REPORT Visit California, May, 2014. By Atlantic Link, Denmark
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