PURECHIA 2013 PARTNERSHIP BROCHURE Rich Source of Omega-3, Protein, Fiber & Antioxidants. Next Big Thing in Food.
Pure Chia : Next Big Thing in Food Sustainable Agribusiness that Sources, Grows and Markets Chia Seeds & Products Pure Chia s mission is to meet the global demand for a small, edible oilseed, richer in nutrients and minerals than any other commercial crop on earth. We believe that good food can be grown in a sustainable manner to benefit individual health and the wellness of the planet. Pure Chia seeks to create business opportunities and develop partnerships and joint ventures globally. People Love to Eat Chia! Consumers are discovering chia an ancient seed once a staple of the Aztec diet and are eating it for the tremendous health benefits. It is the richest plant-based source of Omega-3, protein, fiber and antioxidants, and an excellent source of minerals. We call chia the world s perfect superfood because it is high in nutrition and provides a whole day of energy. Chia is the Next Big Thing in food. Global Demand for Food Grows In a world where population is expanding and the demand for food is increasing, chia is a game changing agricultural crop. The United Nations Food and Agriculture Organisation (FAO) estimates the world will have to produce 70% more food by 2050 to feed a projected extra 2.3 billion people. Chia will be an essential part of the human diet. Chia Uses & Applications Chia can be consumed in a variety of ways. It can be eaten directly as whole seeds, ground seeds, bran, flour and oil, or used in commercial food applications including mixed into bottled beverages, breads and baked goods, breakfast cereals and nutrition bars, pasta and dairy. It can also be used in cosmetic and skin care products (the essential oils), and animal feed to enrich poultry, eggs, beef, milk and pork. The Growth & Farming of Chia We seek to develop new relationships in tropical regions with partners in these areas: Independent chia growers we can purchase bulk seed from or engage as contract growers Farmland that is available for lease or purchase on which we can grow chia Farm management companies who can be contracted to oversee our chia growth Farm processors (cleaning, storage, transport) and suppliers (milling, packaging, testing) Experienced executives, agronomists and personnel who can join our company The Production & Sale of Chia Products We seek to develop relationships and joint ventures with companies in these areas: Distributors who will purchase and sell our chia in bulk or retail packaged form Retailers who will purchase and sell our branded, packaged chia products Food, beverage and cosmetic manufacturers who will purchase our chia as an ingredient Food, beverage and cosmetic manufacturers who will produce co-branded products Pet and animal feed manufacturers who will use our chia as an ingredient Private label and contract manufacturers who will produce Pure Chia products
All About Chia Chia Description & Production Chia (Salvia hispanica L.) is a species of flowering plant in the mint family (Lamiaceae) native to central and southern Mexico and Guatemala. The Chia plant is an annual herb growing to 1.5m tall; it produces purple and white flowers with seeds growing in clusters in a spike at end of each stem. Chia seeds are oval-shaped, 1mm in diameter, with color varying from brown, grey, black, and white. Chia is an edible oilseed, the richest plant-based source of Omega-3 alpha-linolenic acid (ALA), with more protein, fiber, and antioxidants but fewer carbohydrates than rice, wheat, corn, barley, or oats, and an excellent source of calcium, magnesium, potassium, phosphorous, iron, zinc, and copper. It is low in sodium, gluten free, non- GMO, kosher, vegan, non-allergenic, and can be stored for years with no deterioration. Chia is the richest plant-based source of Omega 3, protein, fiber and antioxidants Chia can be grown commercially around the world in tropical and sub-tropical regions within 23 degrees of the equator where the photoperiod (daylight) is less than 13.5 hours. Grown closer to the equator increases seed oil content and shortens seed-to-harvest period, allowing for double and triple crops. Chia plants mature faster at lower elevations on rich, fertilized soil with good irrigation. Chia farming costs and methods are similar to soybeans, allowing for mechanical seeding, weeding, and harvesting, with yields of between 1,000 kg and 2,000 kg per hectare. Chia Consumption & Applications Chia was a major crop of the Aztecs, a staple food alongside corn and beans; after hundreds of years of disuse after the Spanish conquest of the Aztec Empire, chia is experiencing a renaissance, with a five-fold growth in consumer demand in 2012. Pure Chia follows rigorous guidelines and principles based on sustainable agriculture methods Chia falls primarily into two food industry sectors: functional foods and nutraceuticals. Functional foods are foods, ingredients or products that contain specific medicinal or physiological benefits over and above that of just nutrition, while nutraceuticals are products purified from foods that contain medicinal or physiological benefits in supplement or dosage form. Chia can be used by consumers as whole seeds, ground seeds, meal, bran, flour, and oil, which they can eat directly or mix into water, juices, cereals, salads and recipes, or taken in concentrated pill and powder form. Chia can be used for commercial food applications including bread and baked goods, breakfast cereals and bars, beverages, pasta, and dairy, without altering flavour. Chia can also be used in the animal feed industry to enrich poultry, eggs, beef, milk, and pork with Omega-3 s, in the pet food industry to improve nutrition, in the cosmetics and skin care industry as an essential oil, in the pesticide industry as a natural insecticide, and in the energy sector where chia biomass can be used in ethanol production.
Operations : Growing Regions Chia grows in tropical regions around the world within 23 degrees of the equator. Pure Chia seeks relationships with chia growers, land owners, consultants, and farm management companies in our target growing regions for contract growing, land leasing, and acquisition opportunities. Continent Country Hemisphere Season North America Mexico Northern March - Oct Guatamala Northern March - Nov Belize Northern March - Nov Costa Rica Northern March - Dec Panama Northern March - Dec Dominican Republic Northern March - Oct South America Colombia Northern March - Dec Ecuador Southern Sept - June Peru Southern Sept - June Brazil Southern Sept - June Bolivia Southern Sept - May Paraguay Southern Oct - May Argentina Southern Oct - May Africa Democratic Congo Southern Sept - June Kenya Southern Sept - June Tanzania Southern Sept - June Angola Southern Sept - May Zambia Southern Sept - May Mozambique Southern Sept - May Asia India Northern March - Nov Sri Lanka Northern March - Dec Thailand Northern March - Nov Cambodia Northern March - Nov Vietnam Northern March - Nov Philippines Northern March - Nov Malaysia Northern March - Dec Oceania Indonesia Southern Sept - June Papua New Guinea Southern Sept - June Australia Southern Oct - May
Operations : Business & Products Pure Chia Business Segments We are engaged in three main businesses: Sourcing & Farming, Products & Distribution, and Agricultural Investment. Sourcing & Farming Pure Chia products are produced in growing regions around the world: (1) through experienced chia growers via independent contract grower arrangements; and (2) on company leased and owned land with professional farm management companies overseeing production. Pure Chia also engages suppliers who provide varying degrees of farming, packing, storing and shipping services. Products & Distribution Pure Chia provides wholesale, institutional and retail customers around the world with high quality chia products that bear the Pure Chia brand name. Pure Chia utilizes product quality, competitive pricing, food safety, and nutrition education to enhance its position within the food industry. Pure Chia works with independent wholesale and retail distribution companies, with contract manufacturers, with joint venture partners, and with design and consumer marketing agencies. Agricultural Investment Pure Chia identifies farmland for chia production, negotiating long-term leases and making strategic acquisitions of undervalued properties. Pure Chia focuses on: (1) leasing and acquiring properties in growing regions at attractive prices; (2) preparing or transforming the land for chia crops; and (3) utilizing sustainable and state-of-the-art agricultural practices and technologies. Pure Chia Products & Applications Health awareness by consumers is fuelling growth for the diverse array of chia products and commercial applications. Sales & Distribution Channels Pure Chia sells bulk and packaged chia products through a variety of channels: Wholesale Trade (bulk) Retail Distributors (packaged) Retailers : Stores + Online (packaged) Food & Beverage Manufacturers (bulk) Commercial Uses & Applications Pure Chia supplies global food and beverage manufacturers with premium quality products in commercial volumes for use in their products: Bread & Baked Goods Breakfast Cereals & Bars Pasta & Noodles Beverages & Dairy Cosmetics & Skin Care Pet Food & Animal Feed Pure Chia is Chemical Free, Gluten Free, non- GMO, Pure & Simple Joint Ventures & Private Labels Pure Chia pursues exclusive partnerships with manufacturers to develop products that utilize chia, offering daily dose packaging, ease-of-use products, premium pricing and high margins.