POSITIVE SOCIAL MEDIA CASE STUDIES The world is talking. Are you listening? www.taurusmarketing.com.au
Cold Rock. WHERE Facebook, Twitter Dessert franchise Cold Rock embrace social media at all levels in their organisation. They encourage new franchises to set up their own Facebook accounts in order to connect with local customers and offer discounts and information relating to their store. Over 2,000 customers turned up to the new Hobart store A quarter of Cold Rock s 90-plus stores have their own Facebook page Cold Rock Geelong has over 4300 fans
Jet Blue. WHERE Twitter Airline Travel After an incident in 2007 where Jet Blue passengers were stranded in JFK s airport or on planes for upwards of 9 to 11 hours, JetBlue posted videos addressing the issue. They also joined Twitter in order to give feedback and quickly respond to customer complaints Over 180,000 fans on Facebook and 1.5 million followers on Twitter JetBlue also has its own YouTube channel with 310 subscribers and 17,000 views
Current TV. WHERE Twitter Media During the 2008 Presidential Elections, Current TV decided to incorporate the flood of Twitter comments into its broadcast Current TV received a lot more attention than if it had followed traditional broadcast methods and received a lot of positive feedback on the coverage
tasti D.lite. WHERE Twitter, Foursquare Dessert franchise They mingled by jumping into conversations with users who were discussing their products Tasti now has over 2000 followers on Twitter with many of them Twittering positively about the company
Etsy. WHERE Social media integration Social Commerce Twitter WHAT Etsy uses Twitter to alert followers to particularly creative products such as bags, ceramic and jewelry. They share valuable tips and tricks Etsy reached new users through retweets which exposed their website to a broader audience Etsy now has over 1 million followers
Ikea. WHERE Facebook Furniture Due to a limited budget a new IKEA store in Sweden launched a Facebook campaign and encouraged people to tag photos of products to win them Word of mouth was substantial as Facebook users told their friends about the opportunity to win free furniture The publicity also meant that the store became wildly popular much faster than if it had used traditional methods
Earth Hour. WHERE Facebook, Twitter, Blogs Charity Earth Hour is a project against climate change in which the goal is for everyone to turn off all power for 60 minutes one day a year Earth Hour eaked at 2.2% of all Tweets 75,000 new fans joined the Facebook page The combined online audience reached a total of 141.2 million people across 128 countries
Old Spice. WHERE YouTube, Twitter Body wash Old Spice wanted to revitalise itself to a younger market. They hired a marketing company to create a brilliant TV ad, which they also uploaded to YouTube Over153 million views and180,000 subscribers on YouTube 120,000 followers on Twitter The ad itself won numerous awards Increased sales from 150% to 420% in terms of units sold Old Spice is now Proctor and Gamble s top body wash for men
Ford. WHERE Facebook Automobiles Ford ran a competition on Facebook that coincided with the launch of one of their new cars. They invited people to test drive it and post comments on Facebook Ford s campaign was warmly received by users as they went about it in an unobtrusive fashion Over 100,000 fans on Facebook
Starbucks. WHERE Facebook, Twitter, YouTube Coffee Starbucks invited customers to give their ideas and help them imagine better retail stores. They also used Twitter and Facebook to give promotion and drive people to their stores The coffee retailer has managed to dominate on Facebook, made news as the first company to offer a nationwide Foursquare deal, and was selected to try out Twitter s promoted tweets ad platform before other advertisers had the chance
Allstate. WHERE Facebook, Twitter, YouTube Insurance Allstate embraced social media and grew its presence online through Twitter, Facebook, YouTube and forums 600 fans on Facebook 3,000 followers on Twitter answer
The world is talking. Are you listening? www.taurusmarketing.com.au