Shipping KPI Project Past, present and future



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Shipping KPI Project Past, present and future

Today's topic Shipping KPI Project Goals Shipping KPI Project Methodology Shipping KPI Project Achievements

Current industry situation Too many different indicators (KPIs) Comparison of performance between companies is difficult due to lack of standardization Difficult to mobilize organizational focus on quality improvement Additional manpower required to present the same information in many different ways (onboard, in office and to externals) Emerging new reporting requirements (On environmental performance & Corporate Social Responsibility (CSR))

The KPI Project objectives Develop tools to measure company and vessel performance and get these recognized as the Standard of the Industry In order to: boost performance improvements internally provide an efficient communication platform about ship operation performance information to internal and external stakeholders through increased transparency

The project Norwegian Research Council Project Responsible Wilh. Wilhelmsen ASA Project Partner MARINTEK Project Partner InterManager Stakeholders Shipping Companies Shipping Companies Shipping Companies Shipping Companies InterManager members Trade Organisation Regulators e.g. IMO EU DG-TREN Labour Organisations Insurance and many more

Shipping KPI Phase 1 & 2 - Content 2006-2008 2009-2011 Shipping KPI Phase 1 Shipping KPI Phase 2 KPI definitions Validation of Shipping KPI Standard Increased transparency of performance to external stakeholders Aggregation principles and SPI definitions Develop communication models for performance information Internal improvements and performance management processes KPI depository and awareness in industry Develop tools for benchmarking Developments towards process output regulations

Shipping KPI Phase 2 WG Participants Bernhard Schulte Shipmanagement Bill Lunn Group Director - Loss prevention, safety & quality Columbia Shipmanagement Dietrich Wulff Q.A. Manager ConsultISM David McFarlane Project Manager EMS Ship Management Ranjith Cheerath Marine, Safety & Quality Director Epic Asia Sanjay Mittal Assistant General Manager, DPA Epic Europe/Meridian Marine David Turner Manager Risk, Safety and Security Hoegh Fleet Services Alv Johan Erikstad Controller, Fleet Management Maersk Ship Management Terry Cornick Managing Director Marfin Management S.A.M. Alexandre Albertini Director NovoShip Alexey O. Khaydukov Quality Assurance Director NYK Shipmanagement Singapore Hemant Pathania Managing Director & COO Seaspan Ship Management Peter Curtis Vice President Thome Ship Management Singapore Bjorn Hojgaard Managing Director V.Group Simon Pressly Chief Information Officer Wilhelmsen Ship Management John-Christen Jensen Vice President Shipmanagement NewsLink George Hoyt Founder Tsakos Shipping Hellas A. Rozakis General Manager Interorient Steve Hardy Manager HSEQ MMS Japan T. Ajay Managing Director

Requirements for Shipping KPIs KPI accepted as part of the Shipping KPI performance hierarchy must be: Observable and quantifiable Mathematical formula on basis of unambiguous, observable measurements Valid indicator of performance Express performance within an area which the Ship Manager needs to perform well as well as having complete control of the factors affecting the performance Robust against manipulation To a large extent related to unambiguous descriptions of the needed measurements No room for favourable interpretations Sensitive to change Will actual changes in the Ship Manager s performance be reflected well (by increase/decrease) in the KPI Value over time? Transparent and easy to understand Would all of the users of the KPI interpret the KPI in the same manner If the KPI can be said to be context-dependent, a high KPI Rating for one Ship Manager is not necessarily a positive thing while for another Ship Manager a high KPI Rating on the same KPI is to be interpreted as very positive indeed Compatible Is the KPI harmonized with the rest of the performance hierarchy? The KPI must be compatible with other KPIs to prevent the decision-makers receiving contradictory control signals

The Shipping KPI Standard - Concept SPI Aggregated indexes for external communication Financial Processes KPI Customer Learning PI HSE Others Extended Balanced Score Card for internal improvement Corporate measurements

The Concept of the Shipping KPI Standard SPI mathematical definitions (linear calculation using weighted sum of KPI Ratings) KPI mathematical definitions based on the PI Values. Two concepts are defined Financial Processes Customer SPI KPI Learning HSE Others The KPI Value (natural number calculated directly from PI Values) The KPI Rating bringing the KPI Value into a 0-100 range) PI PI textual definitions of measurements (PI Values) and guidelines for data collection

The Shipping KPI Standard - SPIs Environmental performance HR performance Safety performance Security performance Technical Performance Navigation Performance Operational Performance

Shipping KPIs in the BSC perspectives PROCESS (internal) Cargo damage ratio Condition of class Drydocking planning performance Environmental deficiencies Failure of critical equipment and systems Flawless port state control performance HR deficiencies Navigational deficiencies Navigational Incidents Operational cargo incidents Operational deficiencies Port state control deficiency ratio Port state control detention Safety deficiencies Security deficiencies CUSTOMER (customer) Budget performance Vessel availability HR (innovation and learning) Crew disciplinary frequency Crew planning Officers experience rate Officer retention rate Training days per officer Cadets per vessel HSE (new) Accidental releases of substances as def by MARPOL Ballast water discharge violations CO2 efficiency Contained spills Fire and Explosions Lost Time Injury Frequency Lost Time Sickness Frequency No of violations of MARPOL Annex 1-6 NOx efficiency Passenger injury ratio SOx efficiency (text in italic refer to Kaplan Norton perspectives, HARVARD BUSINESS REVIEW Jan-Feb -92) For an updated list of KPIs please visit www.shipping-kpi.com

The Shipping KPI Standard - PIs Actual drydocking costs Actual drydocking duration Actual off-hire Agreed drydocking costs Agreed drydocking duration Average number of officers employed Emitted Mass of CO2 Emitted Mass of NOx Emitted Mass of SOx Last year s AAE (Additional Authorized Expense) Last year s actual running costs and accruals Last year s running cost budget Number of absconded crew Number of accidental releases of substances covered by MARPOL, to the environment Number of allisions Number of ballast water discharge violations Number of beneficial officer terminations Number of cadets under training with the ship manager Number of cargo operations Number of cargo units transported Number of cases where a crew member is sick for more than 24 hours Number of charges of criminal offences Number of contained spills of bulk liquid Number of collisions Number of conditions of class Number of crew not relieved on time Number of damaged or lost cargo units during cargo operations Number of damaged or lost cargo units during voyage Number of dismissed crew Number of environmental related deficiencies Number of explosion incidents Number of failures of critical equipment and systems Number of fatalities due to injuries Number of fatalities due to sickness Number of fire incidents Number of groundings Number of HR related deficiencies Number of logged warnings Number of Lost Workday Cases Number of navigational related deficiencies Number of officers onboard Number of officer months onboard Number of officers onboard all vessel under technical management (DOC) Number of officer terminations from whatever cause Number of officer trainee man days Number of operational related deficiencies Number of passengers injured Number of passengers transported Number of Permanent Partial Disabilities Number of Permanent Total Disabilities Number of PSC inspections resulting in zero deficiencies Number of PSC deficiencies Number of PSC inspections Number of PSC inspections resulting in a detention Number of recorded external inspections Number of safety related deficiencies Number of security related deficiencies Number of severe spills of bulk liquid Number of cases where drugs or alcohol is abused Number of unavoidable officer terminations Number of vessels under technical management (DOC) Number of violations of MARPOL Annex 1-6 Number of violations of rest hours Planned unavailability Total Exposure Hours Transport Work For an updated list of PIs please visit www.shipping-kpi.com

Application of theory to develop the Shipping KPI Model +Industry KPIs +KPI Definitions Validating and balancing the indicators Identifying Stakeholder needs Creating a aggregation hierarchy Ship condition Ship stability Crew training level Voyage safety Ship safety Cargo safety Crew safety Crew and cargo safety Operational safety Criminal events Security event (delays before berthing) Security Humanitarian events Operational events Operational delays Crew, ship and cargo readiness Paperwork delays Crew and documantation Timeliness of operations Safe, secure and cost-efficient operation Statutory inspection induced delay Other inspection induced delay Initial costing levels Vessel readiness Budget variation Unscheduled off-hire time Internal information Cost contol External information Management information Budgeting and information Value of ship managers operations New build supervision System development Ship survey and inspection Technical consulting Maintenance of classification Ship services Other ship services Crew behaviour Reputation of the company Liquid discharge Crew & company performance Reputation Reputation Air pollution Garbage pollution Environmental performance Creating the mathematical model Applying theory Own development

KPI: Cargo damage ratio DESCRIPTION: The KPI expresses the ship manager s ability to run a reliable operation in regards to delivering the cargo undamaged at the port of discharge. RATIONAL FOR THE KPI: One of the main objectives for any ship manager is to ensure that the vessel arrives at the port of discharge with the cargo in the same shape as when loaded at the port of loading. The issue of timeliness is more under the responsibility of the commercial operator and no such KPI therefore exists in the Shipping KPI performance hierarchy. EXTERNAL REFERENCE: No external reference is made in this KPI. DEFINITION: This KPI represents a ratio between the total quantity of damaged or lost cargo (during the actual sea voyage) relative to the total quantity of cargo transported. By defining the KPI as a ratio, benchmarking is feasible even between different vessel sizes. BACKGROUND: Due to the different nature of different vessel types, this KPI is not suitable for comparison across vessel types. A contaminated tank on a VLCC will result in a much bigger contaminated cargo volume as opposed to a damaged single container on a container carrier. Even though both incidents are single incidents, the VLCC s performance will come off much worse on this KPI than the container carrier. During the definition phase of this KPI we contemplated about only counting the number of incidents instead of registering the actual volume/quantity of damaged cargo but it was decided that we would loose valuable information if only the number of incidents were counted.

KPI: Cargo damage ratio MEASUREMENT PERIOD: Expressed on a quarterly basis (2009/Q1 = 2009.01.01-2009.03.31). Expressed per vessel for internal improvement and benchmarking as well as external communication PIs USED FOR CALCULATION: Total number of damaged or lost cargo units during voyage Total number of cargo units transported KPI Value Formula= Total number of damaged or lost cargo units during voyage Total number of cargo units transported KPI Rating Formula= KPI Rating 50 (1 KPI Value KPI 2 Average ) KPIaverage is the average KPIvalue of the vessels in the data base σ is the standard deviation for the KPIvalue of the vessels in the database

The history of the KPI Rating (0-100) The linear z- scaling KPI Rating 100 (1 Z * KPI Value) Insensitive and sensitive to ships particulars The statistical approach KPI Rating KPI 50 (1 Value KPI 2 Average ) Distributions not normal distributed, sensitive to ships particulars An hybrid approach KPI Rating KPI 100 ( KPI Value Target KPI KPI MinRequirement MinRequirement ) Requires Target and MinReq set per ship cluster

Validation of standard (number of vessels)

Validation of standard (type of vessels) 43 Shipping KPI Reported Vessels per type 31 23 19 17 14 10 8 4 4 2 2 1

http://raga3.marintek.sintef.no/tocc/admin/ Environmental Performance - MS Olivia A benchmarking prototype application is developed Absolute Contribution to Environmental Performance Reduction

A conceptual model for the Shipping KPI System Interfaces XML PI report www.shipping-db.org?? Shipping KPI Database System www.shipping-kpi.com Shipping KPI Depository XML Benchmark report XML PI report Corporate SW (3rd party) Web client Shipping KPI Web client Corporate end-user Corporate end-user General end-user

Utilisation of the Shipping KPI Standard A voluntary industry initiative Proactive relative to regulators Meeting future transparency requirements Used in relation to TMSA - evidence tracking Informing the public opinion Provide consistent external performance communication Indicating policy and regulatory implementation effects Internal improvement Fleet/industry benchmarking Performance based contracting

Thank you for your attention!