National Institute of Design invites you to:

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National Institute of Design invites you to: D E S I G N M Y L O V E An exhibition of 55 design projects by students of the Brno University of Technology, Czech Republic from 21st to 25th September 2011 between 4.00 pm & 8.00 pm Design Gallery, NID Main Campus, Paldi, Ahmedabad

Design My Love Předmluva / Foreword Diploma Projects D01 55 design projects by students of the Brno University of Technology Design Gallery, NID Main Campus, Paldi, Ahmedabad Inauguration on Tuesday, 20th September at 5.00 pm Open from Wednesday, 21st September to Sunday, 25th September 2011 between 4.00 pm to 8.00 pm. Patronage: Mr. Pradyumna Vyas, Director, NID and Prof. RNDr. Miroslav Doupovec, CSc, Dean of the FME BUT Organizers: National Institute of Design, Paldi, Ahmedabad Industrial Design Department / Institute of Machine and Industrial Design / Faculty of Mechanical Engineering / Brno University of Technology Výstava Design My Love přináší 55 posterů s projekty studentů z Brna z posledních let. Zastoupeny jsou hlavně diplomové projekty, dále projekty z Atelierů experimentální design, ale také běžné semestrální projekty z Ateliérů produktový a průmyslový design. Takových projektů každý student vytvoří během jednoho semestru přibližně pět. Práce na výstavu do Indie jsme vybrali tak, aby divákovi přinesla pohledy na současný studentský design v České republice a také aby získal představu o tom, jak vypadá škola designu na FSI VUT Brno. Láska k designu se stala životním mottem studentů i učitelů. D01 All-terrain vehicle Amálie Brostíková D02 Autorefractometer Jiří Bukvald D03 Motorcycle Roman Čípek D04 Helicopter Pavel Čoupek (BIO21 selected) D05 Rescue truck cab Jan Finsterle D06 Lightning unit Petr Hampl D07 Corporate identity Ivana Hopfingerová D02 D06 D04 The exhibition was prepared by: Concept: Jan Rajlich, Ladislav Křenek, Dana Rubínová, Josef Sládek, Miroslav Zvonek Exhibition design: Jan Rajlich, Ladislav Křenek, Jana Vaňková Exibition poster: Martin Ondra Technical support: Samir More, Communications & Media Relations Officer Colophon: The catalogue has been financially supported by the Ministry of Education, Youth and Sports of the Czech Republic (B/2-b Program na podporu mezinárodní spolupráce českých a zahraničních vysokých škol. Podprogram na podporu spolupráce s vysokými školami na Haiti a v Indii) The catalogue has been prepared by: Jan Rajlich (editor, texts), Jana Vaňková (technical support, reproductions), Martin Ondra (graphic design, pre-press) Reproductions: archive of students and of Industrial Design Department Printed by: Tiskárna DIDOT s. r. o., Brno Printed in the Czech Republic Publisher Sdružení Bienále Brno / Brno Biennale Association, 2011 Design My Love exhibition presents 55 posters with Brno student projects from recent years. They represent mainly diploma projects, further projects from the Workshops of experimental design as well as common semester projects from Workshops product and industrial design. Each student creates approximately five such projects in one semester. The works in the show in India have been chosen to give the visitor better view of the contemporary students design in the Czech Republic and also to give an image of what it is like at the Design School at the FME BUT in Brno. Love the design has become the motto of life for students and teachers. J. R. D03 D07 ISBN 978-80- 86830-22-3 Industrial Design Department of the FME BUT in Brno, 2011 D05 3

Diploma Projects D08 Mobile crane Jiří Kubec (Red Dot Award) D09 Vaccines box Marie Kudlíková D10 Recycling dustbin Jakub Lekeš (BIO21 selected) D11 Sightseeing vessel Jakub Lekeš D12 Snowmobile Róbert Machálek D13 Urban clearing Unit Martin Mahdal D14 Yard locomotive Martin Miklica D08 Diploma Projects D15 Variable birth bed Olga Minaříková D16 Molding machine Katarína Multáňová D17 Caravan Jakub Novák (BIO22 selected) D18 Air heat pump Martin Nečas D19 Hovercraft Michaela Ohlídalová D20 Kitchen appliances Vendula Petrová (Grand Prix Mobitex) D21 Tram David Pokorný D10 D09 D16 D15 D17 D19 D11 D12 D18 D21 D13 D14 D20 4 5

D22 Diploma Projects D22 Total station Magda Rozehnalová D23 Lawn mower Jan Rytíř D24 Travel bus Jan Semerák D25 LED light series Marta Slívová D26 Sports craft David Škaroupka (BIO22 selected) D27 Forklift Jana Vaňková Workshop Industrial Design I01 Insuline pump Jiří Bukvald (BIO21 selected) I02 Electrical stapler Petr Havlíček I03 ETA kitchen machines Vendula Petrová, Hana Krystynová I04 Le Petit Prince Martin Miklica (Electrolux Design Laboratory finalist) I05 Staple tacker Marta Slívová I06 LED lamp Marta Slívová (Design Talent Award) I01 D23 I04 I02 I03 D24 I06 I05 D25 D27 D26 6 7

I07 Experimental Design E01 MID Petra Matyščáková (Intel Design Award) E02 MID Petr Kubík (Intel Design Main Award) E03 MID Jakub Lekeš (Intel Design Special Prize) E04 Special furniture Martin Mahdal E05 Oven Luboš Groch E06 Microvawe oven Jan Hřebíček Workshop Industrial Design I07 Hammer Tacker Martin Ondra I08 Glue gun Vojtěch Sojka I08 Experimental Design E07 Hotplate Michal Křivan E08 Inflatable fridge Anna Štohanzlová E09 Bathtub for handicapped David Rajchl (BIO22 Concept Award) E10 Bathroom Jan Semerák E11 Washing machine Jana Vaňková (BIO21 selected) E12 Washing machine Jan Semerák (Electrolux Design Laboratory semi-finalist) E13 Windmill Anna Štohanzlová E07 E08 E09 E02 E01 E10 E04 E05 E03 E06 E11 E12 E13 8 9

Experimental Design E15 Variable volume bath Petr Kubík (ROCA Jump the gap: 1st Czech round, 11th worldwide)e16 Future car Jan Finsterle E17 Future car Petr Kubík E18 Future car Filip Uhlíř E19 Bicycle Jan Semerák E20 Robotic Taxi Jana Vaňková E21 Light hanger Eliška Slováková E22 Light fitting Jan Finsterle E23 Table lamp Veronika Záleská (Design Talent Honorable mention) E16 E18 E19 E15 E17 E20 Design School at the Brno University of Technology, Czech Republic Education of Design in the City of Brno The Museum of Arts and Crafts, which is focused also to design, was established in Brno in 1870 (nowadays the museum is a part of the Moravian Gallery in Brno). However design had been taught in Brno as of the year 1924 at the School of Arts and Crafts. The school offered subjects in commercial art and crafts (eg. toys, pottery, furniture, and later exhibition design etc.), but industrial design was not taught at the school until 1986. The real origins of design education in Brno are to be found over 100 km from Brno in the legendary Bata Art school in Zlín (in 1939 1944). The revolutionary combination of engineering and art espoused by professor Vincenc Makovský shaped Czech design for nearly half a century. It is reflected in the work of his student and successor Zdeněk Kovář as well as students, who Kovář taught at the Institute of Industrial Design in Zlín starting in 1959. After the war Makovský went to teach in Brno, where he served as professor of statuary at the Brno University of Technology for several years. Finally after the change in political system in the former Czechoslovakia in the early 1990 s, there was a huge need for the teaching of complex design. The result is that nowadays there exist about 9 design schools in Brno at different Universities and High Schools. roslav Zvonek and Josef Sládek started teaching there. Thanks to the commitment to design demonstrated by both teachers and students, the results of their work have equalled the results of art schools, and in technical aspects even surpass them. Students have begun to prove the quality of the school through their diploma work. They have already won over 80 awards in different design competitions for example about 30 awards for Good design and Excellent design of the Czech Republic, and have had FME design reported in newspapers and other media. Graduates have won early acceptance as industrial designers with technical knowledge by experts. Thus far over 150 graduates have completed their studies, and about 100 students are now studying in the first to fifth years. E21 E22 D. P. Srivastava, Ambassador of India to the Czech Republic, Mahinder K. Khurana, First Secretary of the Embassy of India to the Czech Republic and Jan Rajlich, Head of the Department, at the Department of Industrial Design in Brno, March 2011 E23 Teaching of Design at FME Also the FME management at the Brno University of Technology supported the establishment of the Department of Industrial Design, and the first year of full-time study was successfully launched in the year 1993. In the course of five years students had to pass a well-balanced combination of engineering, theoretical-technical, humanistic and design subjects. A team of teachers crystallized, one which was aware of the importance of teaching design right at the technical faculty. Besides the Department founder Miloš Klíma, an architect, and the renowned graphic designer Jan Rajlich Jr (head of Department of Industrial Design since 1996) the skilled pedagogue-painter Bedřich Čelikovský and younger successful designers Ladislav Křenek, Mi- Defense of diploma projects by students of Industrial design in June 2011 Study programme Industrial Design (ID) is a discipline combining technical skills, art and science. The objective of ID at the Department of Industrial Design of the Institute of Machine and Industrial Design FME BUT is to bridge the gap between man and technology so as to humanize technical education. The students are attending specialization in Industrial Design, which combine technical, theoretical courses with 10

basic art and design courses (drawing, modeling, type, design workshops, ergonomics etc.), courses of computer graphics and information technologies (2D, 3D, modelling, animation). The content and scope of a designer s work requires independent thinking, the result of long-term maturing of personality. The course of study puts emphasis on preparing the student to be a complex, creative person, capable of expressing via drawing and model documentation. The students study some particular cases of such applications in workshop courses and they are taught how to use their skills efficiently to solve design problems. The study of ID involves two main specializations: 1) Industrial / product design (3D design) - design of instruments consumer electronics, optics, medical appliances, informatics and audiovisual appliances - transport design - technological design hardware and tools, energy and ecological machinery - design in architecture incl. design of interiors and interior elements - environmental design elements of urban and industrial interior - sustainable design 2) Visual communication design (2D design) - graphic design, advertising graphics - typographical design and type - information, operational, corporate, and service graphics - packaging - web design, screen design - new media, virtual design Entry requirements. School of ID admits students whom passed selective procedure. To be admitted to Bachelor s study, candidates have to pass a talent exam. To be admitted to Master s study, candidates have to have a Bachelor s degree which they have received by studying the ID Bachelor s degree programme. During first three years (bachelor degree) of study student will obtain basic knowledge of mechanical engineering integrated with basic proficiency in Industrial design and Visual communication design. Following the Bachelor Degree, comes a two year Masters Degree program, which extends proficiency and provides specialization. The graduates acquire knowledge of the essential engineering, technical theory, and information technologies fields, as well the basic methods of design creation. They obtain both the theoretical and practical background needed to finding jobs in design practice as leaders of design teams of various fields, or to find their place in the market as free-lance designers. Graduates are employed in all fields of the economy. They have the background for pedagogical and scientific duties and also abilities for marketing and managerial positions. The best graduates are expected to continue their study in a Doctor s degree (Ph.D.) programme at the Faculty. Prof. Subrata Bhowmick from Ahmedabad visiting the Institute of Machine and Industrial Design in Brno in April 2010 Address: Department of Industrial Design, Institute of Machine and Industrial Design Faculty of Mechanical Engineering, Brno University of Technology Technická 2, 616 69 Brno, Czech Republic Tel.: (+420) 54 114-3225, Fax: (+420) 54 114-3231 Head of the Department: doc. Ing. arch Jan Rajlich Tel.: (+420) 54 114-2544, Rajlich@ fme.vutbr.cz http://www.uk..fme.vutbr.cz ISBN 978-80- 86830-22-3