Commercial Air Conditioner E-News Letter March B 2012 Marketing strategy for Midea brand general meeting of dealers in Turkey......01 On March 9, France HVAC industry consultants visit Midea Headquarters and Midea CAC factory...03 Midea LCS600-P Two-stage Centrifugal Chiller Passes Expert Review...03 Special VRF system with high IPLV...04 MDV Elite Club Regulation...04 MDV Elite Club Application Form...05 NEWS Marketing strategy for Midea brand general meeting of dealers in Turkey To strengthen the influence and popularity of Midea brand in Turkish market, to make the new products and new marketing plan known well to local dealers of Midea brand, Modern Klima, the main local dealers of Midea brand, invited Midea residential air conditioning company and commercial air conditioning company to hold the general meeting of dealers together. Local main dealers,installers and consultants more than 120 gathered in beautiful Northern Cyprus to join in the Midea brand general meeting of dealers from Feb,16th,2012.to Feb,19th,2012. The meeting hold in the hotel Cratos in Cyprus At first at the meeting, the representatives from main sponsor and Midea gave graphic presentations on the new trend of Midea from last year until now, including the latest products and the plan of market promotion in 2012, which the dealers at present were so interested in that they proposed many questions and got contented answers. After meeting, all attendees enjoyed dinner together. At the dinner party, 1
Modern Klima ranks Midea brand among the middle-high end product, with professional marketing channel and high quality products which are the fruits of cooperation between Midea and Carrier and Toshiba. Album General meeting of dealers in turkey Midea awarded the prizes to the main dealers having been making great efforts on the promotion of Midea brand. Due to their efforts, the more the clients know about Midea air conditioning, the more hope both Midea and clients have in the Turkish market. Mr. Jia Wei, the RAC Sales manager of Turkey In recent years, Midea residential air conditioning and commercial air conditioning get rapid growth in Turkish market, especially since the cooperation with Modern Klima in 2010. It is predicted that residential air conditioning of Midea brand will get 50% growth in 2012 than that in 2011 and the commercial air conditioning of Midea brand will get 8%market share. Midea have gotten a positive market share and a good prospect here. Product-line introduction To provide a stage for Midea knowing more information of real requirements and difficulties of clients and for clients knowing more about Midea products face to face, Midea invest huge sum of money on market promotion, holding large-scale general meeting of dealers termly and holding commercial activities aperiodically. The stage is an important tie connecting clients and Midea. The general meeting of dealers was held successfully and brings deep effect for future. Local dealers and Midea representative Prize award to the main dealers In the meeting spot 2
On March 9, France HVAC industry consultants visit Midea Headquarters and Midea CAC factory March 9 to 11, 10 senior consultants of the HVAC industry from France visit Midea Headquarters and Midea CAC factory. They are the leaders of some France HVAC engineering consulting companies. France is one of the main markets of CAC in Europe, which is mainly Japanese brands dominated the VRF market. Japanese brands have entered France and other European countries for more than 20 years, it s not easy for Chinese brands to enter. Midea CAC found out the way in recent years, some success has been achieved. There will be more activities in France market in 2012. We need to let people know that Midea CAC is the right products you need. Album Midea LCS600-P Twostage Centrifugal Chiller Passes Expert Review At present, China s centrifugal chiller market is dominated by American and Japanese enterprises. Recently, the technology development project for the LCS600-P two-stage centrifugal chiller undertaken by Chongqing Midea General Refrigeration Equipment passed expert review. This model is the largest centrifugal chiller developed by Chinese companies. The event focused on Midea VRF-V4 PLUS and Heat Pump Water Heater products. During the visit, guests visited the Midea headquarters products show room, historical Museum, Midea CAC factories and laboratories, etc. The event lasted for two days, we also show guests the VRF reference project of the Guangzhou Science City Economic Headquarters. Midea CAC has been fully affirmed by the visitors after the activity. Visit Midea CAC Showroom Visit Midea CAC factory With an optimized system designed to achieve a cooling capacity of 6 million kcal and to use R134a refrigerant, the LCS600-P two-stage centrifugal chiller was successful developed by integrating a number of key technologies, including pneumatic compressor design, connection between impeller and shaft, unit vibration and noise reduction. Next event The ACR Show 2012 (Birmingham) March 13~15 MCE EXPO 2012 (Milan) March 27~30 Conference in Midea headquarters Visit Midea CAC lab Indonesia joint venture company established conference March 21 Global Technology Training (Europ) April 22~25 Global Technology Training (Asia) April 25~27 MDV Elite club April 18 Visit Midea Headquarter showroom Visit reference project in Guangzhou science city MDV Elite Camp May 16 ~18 3
Trends Special VRF system with high IPLV Air-cooled VRF system is well known to us because of its features, which are energy-saving and low noise for inverter technology, flexible piping system, flexible installation ways, intelligent and humanized control which the traditional chiller has not. The traditional chiller is still popular to some customers who are so care about the high IPLV. To reserves the advantages of VRF system and high IPLV of chiller, Midea is developing a new product, water-cooled VRF system which is the combination of chiller and VRF system. Now it is more and more popular in airconditioning industry and the first choice for hotels, hospital, villa, restaurants, public community such as airport, railway station and so on. There are three basic modules, 8HP, 10HP, 12HP which can be combined freely. The maximum number of combination is 3. Its condenser adopts double-pipes heat exchanger with high IPLV. It is available for air-cooled VRF system advantages and chiller s high IPLV. It is suitable for small and middle projects where are rich in water. MDV Elite club regulation The Purpose of MDV Elite Club In order to help Midea CAC distributors create a better relationship with the key persons in the HVAC industry, Midea CAC Global Sales Company established MDV Elite Club in 2010. We focus on the consultants, as well as experts to establish the MDV Elite Club for cultivating the consultants and the expert teams who know well our Midea CAC products and are willing to design Midea CAC products and to recommend these products as well. Through seminars, salons, tours, golf and other programs all consultants and experts can meet together, share their experience and discuss the trends of the HVAC industry. We invite members to China to join activities each year. During the visit to China, we will take you to visit factories, reference projects, join technical training or local touring. In addition, you may receive valuable gifts according to your membership points. Midea MDV Elite Club is an open platform for global HVAC consultants, designers and you, to share your thoughts, opinions and experiences. Since establishment in 2010, MDV Elite Club has been open to customers from all over the world. The Members of MDV Elite Club 1. Consultants, design engineers. 2. HVAC association members. 3. HVAC professors in the university. 4. Project designers and decision makers. These professionals are willing to work with Midea or Midea distributors to co-design Midea CAC products and are most welcome to apply to the MDV Elite Club s membership. Once becoming a member, they can upgrade based on their points and enjoy the relevant grade service. 4
Easy to Join MDV Elite Club 1. You can be recommended by Midea distributors in your region. 2. You can apply by yourself: Midea will send the application form to you after receiving your application by email or fax. You need to complete the form and send it back via email: mdveliteclub@midea.com. Your membership qualification will be verified. 3. You can be Invited by Midea: We may invite some of you who have already designed Midea CAC products to join the MDV Elite Club. The Benefits to Join MDV Elite Club 1. Take part in our ongoing efforts to provide high-quality service to our members, especially those who make contributions to Midea CAC. 2. Attend comprehensive training seminars to improve your knowledge of Midea CAC products. Membership points are awarded to the club members: Member Product technical data share. Consultation service. Priority to join technology conference or training in china or abroad. Privilege for grade member Platinum (More than 5000 points) Gold (Bewteen 2000 to 5000 points) Silver (Below 2000 points) Above rights are included Free air ticket with business class China tourism or other country tourism, with one of your family. Valuable gifts China tourism High-quality gifts We invite you to come to China to visit our factories, visit referece projects, join technical training etc. for free. Fantastic hotel stays Meaningful gifts One point is equal to 1RMB service. Membership points are used for converting gifts or touring expenses. The membership points are accumulated. After conversion, points are deducted correspondingly (The points that have been converted will not influence the membership level.). According to the points you receive, you can automatically become a higher-grade member. Once you become a member, you can get 100 points immediately. How to Get More Points? 1. If you successfully recommend or design Midea CAC products you can get more points from us, calculating the points by the total design capacity. For the Air Cooled products (VRF/Air Cooled Modular Chiller/Air Cooled Screw Water Chiller), each HP (One horse power equals to 2.8Kw) you can earn 5 points in one particular project. For the Water Cooled products (Water Cooled Screw/ Water Cooled Centrifugal Chiller), each TR (one tonnage equals to 3.516KW) you can earn 5 points. The total points are accumulated by different projects, which are completed by you in a year. 2. By providing available new project information (project address, client or consultant company information, etc), 10 points would be gained. More information please contact us via mdveliteclub@midea.com or contact our distributors in your region. Note: There may be some difference between this Regulation and the one from our distributors in your region, higher standard shall prevail. Midea Commercial Air Conditioner Global Sales Company. http://cac.midea.com.cn http://mdv.midea.com.cn 5
MDV ELITE CLUB APPLIACTION FORM Personal information Full name Male/Female Nationality E-mail Recommended by Hobbies Passport No Date of birth: (DD/MM/YY) Mobile Fax Company Name Company information Job title Company Address Company Tel Website Completed projects Product type Design Capacity(HP or TR) Note Project information Ongoing projects Product type Design Capacity(HP or TR) Note 1. More information about ]you and your experience: 2. 3. 4. Sign Applicant Sign Sign Date Feedback to mdveliteclub@midea.com Midea Comercial Air-conditioning Division Gongye Avenue, Beijiao Town,Shunde Distrit, Foshan City, Guangdong, P.R.C. Postcode:528311, Tel: 86-757-22394101; Fax:86-757-26338003 http://cac.midea.com.cn http://mdv.midea.com.cn 6