Open Source Software And Collaborative Projects Models, Value Chain, Strategy Cédric Thomas, OW2 Net Futures 2016 Brussels, April 21, 2016
Agenda Three Free software and open source models Four lessons from the software value chain Five recommendations for a proactive OSS strategy for Collaborative Projects * OSS = Open Source Software 2016, Cedric Thomas Apr 21, 2016 2
Three Models Developers Entrepreneurs Co-Innovators 2016, Cedric Thomas Apr 21, 2016 3
Source: http://www.ow2.org/xwiki/bin/download/ow2con-2011/program/oss-marketoverview-m-poujol-ow2con.pdf
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http://opensource.org/licenses/alphabetical
Technical Efficiency Access to R&D resources Technical excellence Peer Review State of the art Global debugging 2016, Cedric Thomas 13
1983 1997 2010
Free Software OW2 2015 Commercial Open Source 15 www.ow2.org
How do you make money with free software?!? I'm not in the charity business. Why should I care?
Product Add-ons Solutions Suites Service Packaging Training Certification Consulting Expertise Updates Systems Integration Support Insurance On-Line Services
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Business Efficiency Reduced marketing costs Free community expertise Market share Profitability 2015, Cedric Thomas $ 21
1983 1997 2010
OW2 2015 23 www.ow2.org
Business powered by open source Private, Integrated platform 2016, Cedric Thomas 25
Business powered by open source Ecosystem-based innovation Private, Integrated platform Open Source Commons Open Compute Bootstrap Kafka Future Internet Android Chrome hadoop 2016, Cedric Thomas 26
OW2 Consortium 2014 www.ow2.org 27
Strategic Efficiency Time to market Shared R&D costs Joint market definition Reduced contract costs 2015, Cedric Thomas 28
openstack 1983 1997 2010
Four lessons from the Software Value Chain Code vs Product Research not market ready Open source governance IT industry support 2016, Cedric Thomas Apr 21, 2016 30
Software is Code 2016, Cedric Thomas Apr 21, 2016 31
What is a Software Product*? Customer Developer * When you want to sell it or do business with it, then it becomes a product 2016, Cedric Thomas Apr 21, 2016 32
What is a Software Product*? Documentation Packaging Roadmap Training Etc. Customer Developer Upgrades Pricing Contracts Support Expertise * It's not just code anymore, it's the whole value proposition 2016, Cedric Thomas Apr 21, 2016 33
Research & Development Code POCs Use-cases Demonstrators Product & Marketing Documentation Roadmap Upgrades Bug-fixing Training Support Packaging Case studies Collateral Pricing Contracts Early adopters Etc. Open Source Governance 2016, Cedric Thomas Predictability Quality Sustainability Software Market Value Without the code, the rest does not exist,but it's the rest that gives market value to the code 34
Research & Development Delivery Challenge Code POCs Use-cases Demonstrators Documentation Roadmap Upgrades Bug-fixing Training Support Packaging Case studies Collateral Pricing Contracts Early adopters Etc. Predictability Quality Sustainability 2015, Cedric Thomas Software Market Value Without the code, the rest does not exist,but it's the rest that gives market value to the code 35
Code is only a fraction of the software value-chain that delivers marketready offerings. 2016, Cedric Thomas Users expect market-ready offerings, i.e. code complemented by: packaging, services, training, maintenance, support, etc. Users want a full business proposal, not just bare code. 36
Research projects do not deliver market-ready offerings. 2016, Cedric Thomas Collaborative R&D projects are expected to deliver POCs demonstrations and components. Open source developers natural bias is to concentrate on core code functionalities. 37
openstack
Successful projects implement flawless open source governance. Open source governance best practices help build sustainable communities. Code complementers more likely to contribute to trustworthy OSS projects. Non-Profit open source organizations provide neutral support and sustainability. 2016, Cedric Thomas 43
Successful open source projects are supported by IT companies. Corporate support ensures roadmap consistency and long-term sustainability. Corporate support develops industry-grade distributions and market-ready offerings. Corporate support helps grow market outreach, sign-up early adopters and provide use cases for mainstream market. 2016, Cedric Thomas 44
Five Recommendations for a Proactive OSS Strategy Enforce OSS Governance Develop technology commons Engage with EU OSS orgs. Create business opportunities Grow OSS marketplace 2016, Cedric Thomas 45
Delivery Challenge Collab. Projects IT Industry 2016, Cedric Thomas Mainstream Market
Enforce Open Source Governance best practices Require OSS projects to implement OSS project management best practices Proper OSS governance as a project evaluation criteria Add OSS Manager to Exploitation and Innovation managers Collab. Projects OSS Governance Mainstream Market IT Industry 2016, Cedric Thomas
Engage with EU-driven OSS communities Involve EU-centric communities, such asow2, LibreOffice, in EU industry engagement mechanisms Incentivate industry to support global EU-centric communities Require OSS projects to join and comply with OSS communities. Collab. Projects OSS Governance OSS Support Mainstream Market IT Industry 2015, Cedric Thomas
Create business opportunities for OSS Use EC and Govt IT buying power to grow OSS market attractiveness Develop user-side policy guidelines supporting OSS Do not be just a consumer, be a coproducer, be responsible, contribute! Collab. Projects OSS Governance OSS Support Business Opportunites IT Industry 2015, Cedric Thomas Mainstream Market
Pay to develop OSS technology commons Establish financial support for project contributors Develop market-ready technology commons Implement selection process of high-potential OSS projects Collab. Projects OSS Governance OSS Support Business Opportunites IT Industry 2016, Cedric Thomas Technology Commons Mainstream Market
Support the EU OSS shopping mall Marketplace for selected open source technology commons. Facilitate connexion between projects and market (AppHub ;-) Technology commons are ''precompetition'' Collab. Projects OSS Governance OSS Support Business Opportunites IT Industry 2015, Cedric Thomas Technology Commons OSS Marketplace Mainstream Market
Enforce OSS governance Support EU-driven OSS organizations Create business opportunities Pay to develop technology commons Support the EU OSS shopping mall Collab. Projects OSS Governance OSS Support Business Opportunites IT Industry 2016, Cedric Thomas Technology Commons OSS Marketplace Mainstream Market
Summary FLOSS Models Industry Rationale Proactive Strategy 2015, Cedric Thomas 53
Summary Three free software and OSS Models Developers Entrepreneurs Ecosystems Four lessons from the software value chain Code vs Product Delivery Challenge Governance makes the Difference Industry support A proactive OSS strategy 2016, Cedric Thomas
Thank you Questions Disagreements Complements Feedback etc. 2015, Cedric Thomas 55